Tradeshow Tonic

Does Your Business Need a Trade Show Exhibit?

Posted on Sep 5, 2017 3:48:23 PM

 

 

Are you looking for a way to bring your brand directly to the forefront of your niche market?

 

FIRST, DEFINE YOUR UNIQUE SELLING PROPOSTION — GIVE THEM A REASON TO DO BUSINESS WITH YOU.

 

NOW, .... READ ON....

Why incorporate a trade show exhibit into your current marketing mix?

Modern live exhibiting allows businesses in every industry to seamlessly blend traditional components, like banner stands, giveaways and brochures, with cutting-edge innovations, like social media, video conferencing and Internet resources.

Together they deliver a perfectly balanced promotional approach. Participating in even a few trade shows per year can help your company establish relevance and industry expertise. It also keeps your brand in front of a live consumer audience, which is a win-win-win situation for any organization.

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Topics: Trade show booth, Trade shows, Art and Science of Lead Generation, trade shows for startups

Can Your Trade Show Exhibit Do 3 Things in 3 Seconds?

Posted on May 30, 2017 11:02:53 AM

 

REMAKE YOUR BOOTH SPACE. IT IS NOT WHERE YOU TAKE THINGS FROM — IT IS WHERE YOU LEAD THEM TO.

 

YOU HAVE 3 seconds to MAKE AN IMPACT

 

Depending on the size of your trade show booth, studies repeatedly find that you have 3 to 5 seconds to do three things:

1. Catch the attention of a passing prospect

2. Communicate an effective message

3. Give them enough reason to pause…just enough time to allow your highly trained and motivated booth staff to engage. 

 

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Topics: Trade Show Graphics, Trade show booth, Trade shows, Tradeshow News, Trade show booth staffing, Trade Show Tonic, Tradeshow Booth Staffing

Why Not To Bring These 5 Things Onto the Trade Show Floor

Posted on Aug 24, 2015 3:57:04 PM

If you’re trying to help your ROI and achieve better exhibiting results, then this blog post is for you. If you do chuckle at some of these points because it sounds like what you do, maybe it’s time to rethink your strategy on those topics.

 

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Topics: Trade show booth, Trade show ROI, Trade show metrics, trade show success

7 Reasons Trade Show Exhibits Really Matter

Posted on Jul 8, 2015 12:45:00 PM

As exhibitors, we understand that a good trade show display cannot be underestimated. It is more than a booth to stand in to greet customers; it is an interactive house for customers to get to know who your business is. Exhibits and how they are utilized are significant. Below are several reasons trade show exhibits really do matter.

 

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Topics: Trade show booth, Trade Fair Design, Trade Show Marketing

Why High Quality Trade Show Displays Provide Exhibitors Greater Value

Posted on Jun 1, 2015 6:41:12 PM

Harvard professor David Garvin identified 8 factors that customers use to assess quality in his landmark 1987 Harvard Business Review article, “Competing on the 8 Dimensions of Quality,” his manifesto promoting Strategic Quality Management.

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Topics: Trade show booth, new trade show displays

3 Questions to Ask When Deciding on a Trade Show Display Rental

Posted on Feb 19, 2015 3:48:08 PM

Trade show display rental has become increasingly popular in the exhibiting world. It enables companies to reduce costs while still promoting their brand professionally. If your company is thinking about rental displays, it is important to understand the right questions to ask. You should be confident that the chosen product will meet all of your exhibiting needs.

Here are three questions to ask to aid in your rental decision:

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Topics: Trade show booth, Trade Fair Design, Trade show Booth ideas, Trade Show Booth Design, trade show rental

Surefire way to trade show success in 3 steps

Posted on Jan 22, 2015 5:00:00 PM

To ensure that you get the best possible return on your investment, you need to make sure that you plan in advance, prepare well, and follow up promptly. By following these basic steps, you can build a solid foundation for success at any show.

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Topics: Trade show booth, Trade show Booth ideas, Trade show budgeting, Trade Fair Dessign, trade show success

Create Trade Show Displays that Inform, Engage, and Compel

Posted on Jan 22, 2015 1:30:00 PM

While few exhibitors question the positive outcomes of trade show exhibiting, many still find themselves struggling to a personalized exhibit that maximizes crowd impact and produces good ROI. If you’re in the process of creating your marketing strategy, understanding a few key tips on creating a winning display can help transform your corporate presence from mere background music, to main event.

 

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Topics: Trade show booth, Trade Fair Design, trade show booths, Trade Show Booth Design, Enchantment, engage

Why use Trade Show Display for Brand Propagation?

Posted on Jan 21, 2015 3:55:00 PM

What is the Function of a Brand?

Brands communicates to potential customers who a business is, what they offer, and how they operate. Brands are so important because they are a big determining factor in people’s purchasing decisions. If a customer has a pleasant experience, it makes him or her more likely to purchase goods or services from that company in the future. The opposite is also true. If someone has a negative experience, he will be hesitant to purchase from that corporation in the future. One negative experience can tarnish ten positive ones. This is why developing a powerful brand is more important than ever and there is no better place to do so than at a trade show. Below are four ways that a trade show display can be used to help showcase a company’s brand.

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Topics: Trade show booth, Trade Fair Design, Brand Design, Brand Exhibiting, Trade Show Booth Design

How You Can Go Beyond 85% of Other Exhibitors

Posted on Sep 13, 2014 3:00:00 PM

Updated 2017

 

Is it You or Me?

Why is it that so many of us, our industry and our clients alike, keep doing things the way we have always done?

Everyone knows by now that there is a new sheriff in town and she is called Measurement. Some of us like her, but the vast majority dread her. Not because we don’t agree with what she says, but we simply don’t know HOW to meet her demands. We lack tools, processes and above all – THE RIGHT MINDSET.

So here are a few thoughts about what you can do and where to start—and more importantly,

HOW. It might surprise you, but it starts with YOU.

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Topics: Trade show booth, trade show booth graphics, Trade Show Booth Design, Trade show budgeting, trade show space selection

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