Tradeshow Tonic

The Big Boss: CMOs — HOW YOU CAN EFFECTIVELY HELP YOUR TRADE SHOW PROGRAMS

Posted on Jul 12, 2017 1:46:39 PM

 

 

 

CMO(S)— YOUR JOB HAS EVOLVED BEYOND YOUR TITLE. YOU ARE

EXPECTED TO DO MORE, KNOW MORE, AND BE IN THE KNOW MORe.

You are now the 'Chief Growth Office', the 'Chief Value Officer', the 'Chief Commercial Strategist', 'Chief Customer Officer', 'Chief Innovation Officer' — just to name a few.

The debate about your title is not entirely new. In 2006, Forbes published an article titled "Who Needs a CMO Anyway?" by two partners of marketing-strategy firm Reason Inc.

"CMO became popular during the dot-com boom. "And like so many things during that period, it was driven by a preoccupation with appearances more than by practical need," they wrote. If a company does have a CMO in its ranks, "the position must be invested with responsibilities, authority and accountability that befits a C-level title," including holding the person accountable for meeting corporate margin goals."

 

IN A NUTSHELL YOUR ROLE IS NOT MERELY OVERSEEING integrated-marketing programs. YOUR ACUMEN LIES IN TRANSFORMING HOW BUSINESS IS DONE

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Topics: trade show booth graphics, Trade show booth staffing, Trade show Booth ideas, Trade Show Booth Design, Trade Show Marketing, Trade Show Displays

When Does it Make Sense to Use Portable Display Systems?

Posted on Jul 6, 2015 2:25:00 PM

Are you currently considering using portable display systems for your business? Many business owners find themselves torn when choosing between larger island exhibits and smaller (yet still effective) portable displays. Touting premium, lightweight materials and endless design features, portable displays may be an ideal solution for your business if:

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Topics: Portable Display Booths, Trade Show Booth Design, contemporar space design

Design to Sell: Use your exhibit design as a dashing marketing tool

Posted on Apr 14, 2015 1:20:15 PM

 

Free Webinar: Design Your Exhibit as a Marketing Tool

Attend our free webinar and learn the process of developing effective exhibit design that generate more leads, sales, and better results.
 

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Topics: Brand Marketing, Exhibit Design, Exhibit Rental, Trade Show Booth Design

3 Questions to Ask When Deciding on a Trade Show Display Rental

Posted on Feb 19, 2015 3:48:08 PM

Trade show display rental has become increasingly popular in the exhibiting world. It enables companies to reduce costs while still promoting their brand professionally. If your company is thinking about rental displays, it is important to understand the right questions to ask. You should be confident that the chosen product will meet all of your exhibiting needs.

Here are three questions to ask to aid in your rental decision:

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Topics: Trade show booth, Trade Fair Design, Trade show Booth ideas, Trade Show Booth Design, trade show rental

Create Trade Show Displays that Inform, Engage, and Compel

Posted on Jan 22, 2015 1:30:00 PM

While few exhibitors question the positive outcomes of trade show exhibiting, many still find themselves struggling to a personalized exhibit that maximizes crowd impact and produces good ROI. If you’re in the process of creating your marketing strategy, understanding a few key tips on creating a winning display can help transform your corporate presence from mere background music, to main event.

 

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Topics: Trade show booth, Trade Fair Design, trade show booths, Trade Show Booth Design, Enchantment, engage

Why use Trade Show Display for Brand Propagation?

Posted on Jan 21, 2015 3:55:00 PM

What is the Function of a Brand?

Brands communicates to potential customers who a business is, what they offer, and how they operate. Brands are so important because they are a big determining factor in people’s purchasing decisions. If a customer has a pleasant experience, it makes him or her more likely to purchase goods or services from that company in the future. The opposite is also true. If someone has a negative experience, he will be hesitant to purchase from that corporation in the future. One negative experience can tarnish ten positive ones. This is why developing a powerful brand is more important than ever and there is no better place to do so than at a trade show. Below are four ways that a trade show display can be used to help showcase a company’s brand.

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Topics: Trade show booth, Trade Fair Design, Brand Design, Brand Exhibiting, Trade Show Booth Design

How You Can Go Beyond 85% of Other Exhibitors

Posted on Sep 13, 2014 3:00:00 PM

Updated 2017

 

Is it You or Me?

Why is it that so many of us, our industry and our clients alike, keep doing things the way we have always done?

Everyone knows by now that there is a new sheriff in town and she is called Measurement. Some of us like her, but the vast majority dread her. Not because we don’t agree with what she says, but we simply don’t know HOW to meet her demands. We lack tools, processes and above all – THE RIGHT MINDSET.

So here are a few thoughts about what you can do and where to start—and more importantly,

HOW. It might surprise you, but it starts with YOU.

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Topics: Trade show booth, trade show booth graphics, Trade Show Booth Design, Trade show budgeting, trade show space selection

Bigger Isn’t Always Better

Posted on Jul 10, 2014 11:59:00 AM

When it comes to trade shows and events, bigger isn’t always better. Sure a large 10,000 sq ft. exhibit is pretty impressive, but do you really require that much space to make your brand stand out and reach your event marketing goals? Here are a few reasons why a smaller space can make the same or better impact.

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Topics: trade show booths, Trade show booth staffing, Trade Show Booth Design, Trade show marketers, Trade Show Marketing

Get More Foot Traffic Into Your Trade Show Booth In 5 Easy Steps

Posted on Jul 9, 2014 4:03:00 PM

It isn’t easy competing with a trade show exhibit at an industry event. There are plenty of lights, graphics, giveaways and other distractions that can keep attendees from visiting your trade show display. So how do you compete with the bells and whistles of your competitors to get the attention of solid leads? Here are some suggestions that can help you maximize foot traffic to your booth so that you have a successful experience.

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Topics: Trade show booth, Exhibition Booth Design, Trade Show Booth Design, The Value of Tradeshows, Social Media Marketing

Listening: It Means Everything

Posted on Jul 7, 2014 12:18:00 PM

Children have never been very good at listening to their elders, but they have never failed to imitate them.” – James A. Baldwin, American Author

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Topics: Trade show booth, Booth Staffing, Booth Staffers, Trade Show Booth Design

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