Tradeshow Tonic

The Big Boss: CMOs — HOW YOU CAN EFFECTIVELY HELP YOUR TRADE SHOW PROGRAMS

Posted on Jul 12, 2017 1:46:39 PM

 

 

 

CMO(S)— YOUR JOB HAS EVOLVED BEYOND YOUR TITLE. YOU ARE

EXPECTED TO DO MORE, KNOW MORE, AND BE IN THE KNOW MORe.

You are now the 'Chief Growth Office', the 'Chief Value Officer', the 'Chief Commercial Strategist', 'Chief Customer Officer', 'Chief Innovation Officer' — just to name a few.

The debate about your title is not entirely new. In 2006, Forbes published an article titled "Who Needs a CMO Anyway?" by two partners of marketing-strategy firm Reason Inc.

"CMO became popular during the dot-com boom. "And like so many things during that period, it was driven by a preoccupation with appearances more than by practical need," they wrote. If a company does have a CMO in its ranks, "the position must be invested with responsibilities, authority and accountability that befits a C-level title," including holding the person accountable for meeting corporate margin goals."

 

IN A NUTSHELL YOUR ROLE IS NOT MERELY OVERSEEING integrated-marketing programs. YOUR ACUMEN LIES IN TRANSFORMING HOW BUSINESS IS DONE

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Topics: trade show booth graphics, Trade show booth staffing, Trade show Booth ideas, Trade Show Booth Design, Trade Show Marketing, Trade Show Displays

LOOK SHARP. PREVENT DISPLAY BOOTH DAMAGE. INTRODUCING SKYLINE VAULT.

Posted on Dec 3, 2016 2:05:00 PM

 

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Topics: trade show booth graphics, trade show logistics

How You Can Go Beyond 85% of Other Exhibitors

Posted on Sep 13, 2014 3:00:00 PM

Updated 2017

 

Is it You or Me?

Why is it that so many of us, our industry and our clients alike, keep doing things the way we have always done?

Everyone knows by now that there is a new sheriff in town and she is called Measurement. Some of us like her, but the vast majority dread her. Not because we don’t agree with what she says, but we simply don’t know HOW to meet her demands. We lack tools, processes and above all – THE RIGHT MINDSET.

So here are a few thoughts about what you can do and where to start—and more importantly,

HOW. It might surprise you, but it starts with YOU.

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Topics: Trade show booth, trade show booth graphics, Trade Show Booth Design, Trade show budgeting, trade show space selection

6 Reasons Attendees Don’t Trust Your Booth Staffers

Posted on May 5, 2014 1:13:00 PM

Why do B2B buyers continue to attend trade shows by the tens of millions, rather than make all their purchases online?  Because they want to meet you face to face, to see for themselves what the people who work for your company are really like, and if your company is trustworthy enough to do business with.

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Topics: trade show booths, Trade Show Exhibit, trade show booth graphics, Trade Show Booth Design

Technology to Enhance Your Trade Show Booth

Posted on Apr 11, 2014 1:12:00 PM

Technology is continually advancing, and that means that it’s easier than ever for companies to incorporate it into their trade show booths. If you’ve never thought about how camera phones, tablets, event management software, or video monitors can impact your business, keep reading.

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Topics: Tradeshow Sustainability, trade show booths, Trade Show Exhibit, trade show booth graphics, trade show technology, Trade Show Booth Design, Tradeshow tonic

Trade Show Training Tailored to your needs: Book for New Exhibitors

Posted on Apr 11, 2014 11:43:00 AM

Trade shows are deceptively simple looking. They appear to be no harder than popping up a display, standing in your booth space, and then waiting for all the buyers to waltz in and give you their money. If only it was that easy.

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Topics: trade show booths, Trade Show Exhibit, trade show booth graphics, Trade Show Booth Design

Maximize ROI on Your Trade Show Display Using Effective Graphic Design

Posted on Mar 11, 2014 12:43:00 PM

Key Tips For Graphic and Image Success

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Topics: Trade show booth, Trade Fair Design, trade show booth graphics, Trade show Booth ideas, Trade Show Booth Design, Trade Show Displays

10 Simple Laws of Trade Show Success

Posted on Mar 10, 2014 11:48:00 AM

You don’t need a law degree to grasp the simple rules of trade show success. To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws:

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Topics: trade show booth graphics, Trade show booth staffing, Trade show Booth ideas, Trade show budgeting, trade show exhibiting

Left-Handed Trade Show Floors?

Posted on Nov 18, 2013 4:34:00 PM

Try to avoid the far left side of the trade show hall when choosing your exhibit space, and it will serve you well. Did you ever hear about the kids who attended Catholic School getting their hands cracked with a ruler for attempting to write with their left hand? We all have probably heard of this practice from family, friends or acquaintances. There is something we can learn from this, and apply to trade shows… go figure.

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Topics: Trade show booth, trade show booth graphics, Trade Show Booth Design, Trade show budgeting, trade show space selection

5 Tips To Reduce The Stress Of Trade Show Shipping

Posted on Oct 9, 2013 6:02:00 PM

Your trade show exhibit can reach thousands of potential customers over a period of three or four days.  That puts a lot of pressure on you, your shipping department, and your carrier to make certain that each display arrives on time to the appropriate venue and stays intact.

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Topics: Trade show booth, trade show booth graphics, Trade show booth staffing, Trade Show Booth Design, Trade show budgeting

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