Why do B2B buyers continue to attend trade shows by the tens of millions, rather than make all their purchases online? Because they want to meet you face to face, to see for themselves what the people who work for your company are really like, and if your company is trustworthy enough to do business with.
Technology is continually advancing, and that means that it’s easier than ever for companies to incorporate it into their trade show booths. If you’ve never thought about how camera phones, tablets, event management software, or video monitors can impact your business, keep reading.
Trade shows are deceptively simple looking. They appear to be no harder than popping up a display, standing in your booth space, and then waiting for all the buyers to waltz in and give you their money. If only it was that easy.
Key Tips For Graphic and Image Success
You don’t need a law degree to grasp the simple rules of trade show success. To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws:
Is it You or Me?
Why is it that so many of us, our industry and our clients alike, keep doing things the way we have always done?
Everyone knows by now that there is a new sheriff in town and she is called Measurement. Some of us like her, but the vast majority dread her. Not because we don’t agree with what she says, but we simply don’t know HOW to meet her demands. We lack tools, processes and above all – THE RIGHT MINDSET.
So here are a few thoughts about what you can do and where to start—and more importantly, HOW. It might surprise you, but it starts with YOU.
Try to avoid the far left side of the trade show hall when choosing your exhibit space, and it will serve you well. Did you ever hear about the kids who attended Catholic School getting their hands cracked with a ruler for attempting to write with their left hand? We all have probably heard of this practice from family, friends or acquaintances. There is something we can learn from this, and apply to trade shows… go figure.
Senior managers and business owners can enhance their ROI in trade show marketing by adhering to simple etiquette. They need to stop inadvertently contributing to problems and truly take on a leadership role. Here are some “dos and don’ts” for executives to consider pre-show, at-show and post-show. On behalf of your exhibit program managers, we thank you in advance!
Your trade show exhibit can reach thousands of potential customers over a period of three or four days. That puts a lot of pressure on you, your shipping department, and your carrier to make certain that each display arrives on time to the appropriate venue and stays intact.