NO WORRIES, HERE IS WHAT YOU DO.
Building an impressive and effective trade show booth is a big investment. Most companies approach this giant task in stages, starting out with a nice background banner or backwall, some tabletop display, and maybe some banner stands. When you’re ready to move up to an even more substantial display, you’ve got a huge selection of options, and it’s hard to know what will work best for your particular marketing strategy and product or service. This is one case where rental display can be a huge help; you get the opportunity to try some of the options without committing to buy them. There are some other times where renting, rather than buying makes good sense. There are more benefits to renting than you might think.
To ensure that you get the best possible return on your investment, you need to make sure that you plan in advance, prepare well, and follow up promptly. By following these basic steps, you can build a solid foundation for success at any show.Read More
Is it You or Me?
Why is it that so many of us, our industry and our clients alike, keep doing things the way we have always done?
Everyone knows by now that there is a new sheriff in town and she is called Measurement. Some of us like her, but the vast majority dread her. Not because we don’t agree with what she says, but we simply don’t know HOW to meet her demands. We lack tools, processes and above all – THE RIGHT MINDSET.
So here are a few thoughts about what you can do and where to start—and more importantly,
HOW. It might surprise you, but it starts with YOU.
“This place is a zoo,” was spoken by the alligator in his typical New York accent. As a youngster this was the start of a TV spot for the local zoo. Thinking about that today I can see its relevance in today’s trade show and events world.
How can you enhance the look of your exhibit at your next show, without breaking the bank? Like any outfit you’ve had for a while, adding accessories can give you a whole new look.
When shopping for anything these days, we are overwhelmed with information and options. It can be so difficult to know what solution is really best for your company. Here is a list of 6 criteria to help you shop for the right portable display and find the right solution for you.
You don’t need a law degree to grasp the simple rules of trade show success. To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws:
You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget.
Giveaways Play a Key Role in the Success of Your Trade Show Booth