Tradeshow Tonic

Can Your Trade Show Exhibit Do 3 Things in 3 Seconds?

Posted on May 30, 2017 11:02:53 AM

 

REMAKE YOUR BOOTH SPACE. IT IS NOT WHERE YOU TAKE THINGS FROM — IT IS WHERE YOU LEAD THEM TO.

 

YOU HAVE 3 seconds to MAKE AN IMPACT

 

Depending on the size of your trade show booth, studies repeatedly find that you have 3 to 5 seconds to do three things:

1. Catch the attention of a passing prospect

2. Communicate an effective message

3. Give them enough reason to pause…just enough time to allow your highly trained and motivated booth staff to engage. 

 

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Topics: Trade Show Graphics, Trade show booth, Trade shows, Tradeshow News, Trade show booth staffing, Trade Show Tonic, Tradeshow Booth Staffing

2 Easy Ways to Boost Your Social Media Presence for a Better Trade Show Experience

Posted on May 6, 2014 5:47:00 PM

Keeping your social media platform lively can be a daunting task. But using your social media pages correctly can drastically improve your trade show experience. It allows your followers to connect with your company on both a personal and a professional level.

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Topics: Trade Show Graphics, Social Media, Trade Show Exhibit, Social Marketing for Tradeshows, Social Media in Tradeshow booth design, trade show exhibiting, Trade Show Displays, Social Media and Trade shows, Social Media Marketing, Trade show exhibit design

Trade Show Failures: Avoid it by all means!

Posted on May 21, 2013 11:21:00 AM

The extensive benefits that trade show exhibits offer to organizations of any background and size is irrefutable. Where else can start-ups go head-to-head with industry forces on a level playing field that not only allows them to further their promotional reach, but also enables them to personally engage with hundreds of prospective clients conveniently convened all in one place?  When teamed with a comprehensive and diverse marketing plan, attending trade shows can prove a formidable piece in the overall promotional plan for success.

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Trade show interactive, trade show exhibiting, Trade Show Displays, Trade show exhibit design, trade show exhibit graphics, trade show logistics

Top 5 Recommendations to Control Drayage Costs

Posted on May 17, 2013 12:37:00 PM

How many times have your show services been estimated and all costs seem to be under control until you receive the post-show service invoice, and the drayage cost shocks you and throws you over your budget?!

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Topics: Trade Show Graphics, trade show booths, Trade show budgeting, Trade Show Displays

Designing A Presidential Trade Show Display

Posted on Nov 8, 2012 11:44:00 AM

 

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Topics: Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Booth Display Design, Trade Show Exhibit, Trade Show Tonic, trade show exhibiting, Trade Show Displays, Trade show exhibit design, trade show exhibit graphics

What You Don’t Get If You Buy Your Trade Show Display Online

Posted on Jul 30, 2012 12:33:00 PM

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Topics: Trade Show Graphics, Trade show booth, trade show booths, Trade show lounge, Trade Show Tonic, Trade Show Displays

16 Embarrassing Signs You Need A New Trade Show Display

Posted on Jul 17, 2012 4:29:00 PM

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade show convention, trade show exhibiting, Trade Show Displays, Trade show exhibit design

Trade Show Design Displays: In Pursuit of Perception

Posted on Mar 12, 2012 12:27:00 PM



In a visual marketing bazaar such as trade fairs and conventions, every visit to your trade show booth leads to a build up of pre-conceived notion. That notion is carried on to every subsequent encounter that your clients might have with your products and/or your services.  Be very purposeful as to how you want your brand to be perceived.  If you walk into a trade show exhibit of clutter, confusion and the mundane, the products and services will be perceived as such.  On the other hand, if you walk into a space of elegance, simplicity and controlled light,  you are in a perceptual space of high technology and smart efficiency.  You see, simplicity and complexity are mutually dependent.  Because technology only continues to grow more complex, there is a massive economic and emotional advantage to present it in a simple and humanized space. Read More.
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Topics: Graphic Design, Trade Show Graphics, Art of Business, Art of Marketing, Trade Show Tonic, Sarmistha Tarafder

Booth Design to Stage a Great Photo Opp: Take a Tip from Snooki

Posted on Jan 31, 2012 2:00:00 AM

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Brand Design, trade show exhibit graphics

Trade Show Exhibiting: If You Build It, They Will Come. Or Not.

Posted on Jan 3, 2012 6:06:00 PM

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade shows, Trade Show Exhibit, Trade Show Tonic, Trade Show Displays

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