Tradeshow Tonic

The Big Boss: CMOs — HOW YOU CAN EFFECTIVELY HELP YOUR TRADE SHOW PROGRAMS

Posted on Jul 12, 2017 1:46:39 PM

 

 

 

CMO(S)— YOUR JOB HAS EVOLVED BEYOND YOUR TITLE. YOU ARE

EXPECTED TO DO MORE, KNOW MORE, AND BE IN THE KNOW MORe.

You are now the 'Chief Growth Office', the 'Chief Value Officer', the 'Chief Commercial Strategist', 'Chief Customer Officer', 'Chief Innovation Officer' — just to name a few.

The debate about your title is not entirely new. In 2006, Forbes published an article titled "Who Needs a CMO Anyway?" by two partners of marketing-strategy firm Reason Inc.

"CMO became popular during the dot-com boom. "And like so many things during that period, it was driven by a preoccupation with appearances more than by practical need," they wrote. If a company does have a CMO in its ranks, "the position must be invested with responsibilities, authority and accountability that befits a C-level title," including holding the person accountable for meeting corporate margin goals."

 

IN A NUTSHELL YOUR ROLE IS NOT MERELY OVERSEEING integrated-marketing programs. YOUR ACUMEN LIES IN TRANSFORMING HOW BUSINESS IS DONE

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Topics: trade show booth graphics, Trade show booth staffing, Trade show Booth ideas, Trade Show Booth Design, Trade Show Marketing, Trade Show Displays

AUGMENT YOUR TRADE SHOW MARKETING WITH DIGITAL ENGAGEMENT

Posted on Jun 27, 2016 3:36:47 PM

 

What is DIGITAL ENGAGEMENT

 

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Topics: trade show marketing to Millenials, Trade Show Marketing, digital marketing

WHAT YOUR JOB DESCRIPTION DOES NOT TELL YOU?

Posted on Feb 27, 2016 1:30:00 PM

 

.... AND THAT IS, HOW TO DEAL WITH STRESS.

 

Did you know that meeting planners have one of the most stressful jobs in the nation as reported by business news daily. The meeting planner profession is listed fifth after military personnel, firefighter, airline pilot and police officer.

 

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Topics: Trade Show Marketing, event marketing, mindfulness, Stressful trade show marketing

E-MAILS THAT DRIVE BOOTH TRAFFIC

Posted on Dec 18, 2015 2:09:00 PM

Taking part in the trade show and event industry means utilizing emails in a wide range of ways. Even with the growth of social media consistently gaining momentum as a way to connect and engage attendees and exhibitors, emailing still has a strong foothold as a preferred method of corporate communication.

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Topics: Trade Show Marketing, digital marketing, e-mail marketing

HOW TO CREATE VIRAL EVENTs - 5 LESSONS FROM A PR HACKER

Posted on Dec 17, 2015 2:06:21 PM

 

I was recently at the Experiential Marketing Summit in San Francisco. One of the most impactful speakers was Ben Kaplan from PR Hacker.

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Topics: Trade Show Marketing, event marketing, viral marketing

THE STORY OF TRADE SHOW JOE – LEARN FROM HIS MISTAKE.

Posted on Oct 1, 2015 1:02:00 PM

 

Currently there are only one or two colleges/universities that teach any courses on trade shows or trade show marketing. Yet so many people stumble into their role with trade shows on accident.

Because of this lack of education, I’ve seen this scenario play out over and over (though the following specifics are fiction). I’ll call this company rep “Trade Show Joe”.

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Topics: Trade Show Tonic, Trade show marketers, Trade Show Marketing, Trade Show

7 Reasons Trade Show Exhibits Really Matter

Posted on Jul 8, 2015 12:45:00 PM

As exhibitors, we understand that a good trade show display cannot be underestimated. It is more than a booth to stand in to greet customers; it is an interactive house for customers to get to know who your business is. Exhibits and how they are utilized are significant. Below are several reasons trade show exhibits really do matter.

 

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Topics: Trade show booth, Trade Fair Design, Trade Show Marketing

8 Trending Tactics for Today’s Trade Show Marketer

Posted on Jul 7, 2015 5:00:00 PM

While trade shows have been around for hundreds of years, what worked back then, or even back not-so-long-ago, doesn’t necessarily work now. If you are a trade show marketer this article is definitely for you.

 

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Topics: Trade Show Marketing, Trade show booth logistics

4 Exhibit Design Mistakes to Avoid

Posted on Oct 2, 2014 11:30:00 AM

It’s important to discuss the many critical factors that hinder optimal event success. First, the importance of having a polished and professional exhibit design should be discussed. Many first time exhibitors wrongfully assume that simply showing up at a live marketing function is all that it takes to make the initial time, money and resource investment worthwhile. However, this simply is not the case. The businesses that consistently and successfully work the showroom floor have one key factor in common: a trade show exhibit design with a seamless fit and finish that visually compels and informs.

Recognize Mistakes, Then Avoid Them

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Topics: Exhibit Design, Exhibit Rental, Trade Show Marketing

Bigger Isn’t Always Better

Posted on Jul 10, 2014 11:59:00 AM

When it comes to trade shows and events, bigger isn’t always better. Sure a large 10,000 sq ft. exhibit is pretty impressive, but do you really require that much space to make your brand stand out and reach your event marketing goals? Here are a few reasons why a smaller space can make the same or better impact.

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Topics: trade show booths, Trade show booth staffing, Trade Show Booth Design, Trade show marketers, Trade Show Marketing

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