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Dr. Keith Sawyer, author of Group Genius states, “Collaboration drives creativity because innovation always emerges from a series of sparks … never a single flash of insight.”
If you’ve participated in even one trade show, you’ll know that not every attendee is there to buy right away. So how do you get your name in their hands so you can tempt them to buy in the future? Give them something tangible to walk away with. Getting your foot in the door can be both simple and cost effective. Here’s what you need to know: