Event marketing is one of the most effective ways to connect with your audience and move them down the sales funnel. It gives you an opportunity to create a memory in customers’ minds. It presents you with a way to meet customers and prospects face-to-face. Exhibiting with your
trade show display
offers you a chance to not only make direct sales, but to form relationships that will last for years to come.
By creating a lead generation program that turns prospects into customers, you can maximize on your exhibiting experience. Here are 5 steps to help:
REMAKE YOUR BOOTH SPACE. IT IS NOT WHERE YOU TAKE THINGS FROM — IT IS WHERE YOU LEAD THEM TO.
YOU HAVE 3 seconds to MAKE AN IMPACT
Depending on the size of your trade show booth, studies repeatedly find that you have 3 to 5 seconds to do three things:
1. Catch the attention of a passing prospect
2. Communicate an effective message
3. Give them enough reason to pause…just enough time to allow your highly trained and motivated booth staff to engage.
Trade Show Graphics,
Trade show booth,
Trade show booth staffing,
Trade Show Tonic,
Tradeshow Booth Staffing
Trade shows yield a significant range of professional benefits and opportunities. While manning your trade show booth is important, there are other goals that can exist while at your event. Yes, there will be many direct competitors, but there will also be a slew of affiliates and potential partnership opportunities as well. In order to truly capitalize on all of the potential leads and opportunities presented during your event or trade show, you must also focus yourself and your team on effectively networking throughout the entire function.
Trade Show Tonic,
networking opportunities at trade shows
Small businesses can now garner the same benefits as their larger competitors at industry events and trade shows. Once seen as a corporate Who’s Who of business leaders, industry events are now recognized as an excellent opportunity for smaller local businesses and cottage industries. Trade show booth rentals have become more affordable, making these lucrative events a solid investment in future profitability for even the smallest business. The ROI is undeniable and the up-front investment is surprisingly affordable. Here are just 5 reasons that trade shows can help small businesses grow:
contemporary space design,
custom modular exhibits,
Booth Display Design,
Exhibition Booth Design,
Dynamic Booth Design,