Tradeshow Tonic

ENERGIZE YOUR SALES FUNNEL. HERE IS HOW.

Posted on Jul 14, 2017 1:25:51 PM


 

 

Event marketing is one of the most effective ways to connect with your audience and move them down the sales funnel. It gives you an opportunity to create a memory in customers’ minds. It presents you with a way to meet customers and prospects face-to-face. Exhibiting with your trade show display offers you a chance to not only make direct sales, but to form relationships that will last for years to come.

By creating a lead generation program that turns prospects into customers, you can maximize on your exhibiting experience. Here are 5 steps to help:

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Topics: Tradeshow News, Lead generation, lead management

Can Your Trade Show Exhibit Do 3 Things in 3 Seconds?

Posted on May 30, 2017 11:02:53 AM

 

REMAKE YOUR BOOTH SPACE. IT IS NOT WHERE YOU TAKE THINGS FROM — IT IS WHERE YOU LEAD THEM TO.

 

YOU HAVE 3 seconds to MAKE AN IMPACT

 

Depending on the size of your trade show booth, studies repeatedly find that you have 3 to 5 seconds to do three things:

1. Catch the attention of a passing prospect

2. Communicate an effective message

3. Give them enough reason to pause…just enough time to allow your highly trained and motivated booth staff to engage. 

 

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Topics: Trade Show Graphics, Trade show booth, Trade shows, Tradeshow News, Trade show booth staffing, Trade Show Tonic, Tradeshow Booth Staffing

HOW TO OVERCOME 'CRAPPY" INTERNET ACCESS AT TRADE SHOWS

Posted on Jan 7, 2016 2:38:00 PM

 

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Topics: Trade shows, Tradeshow News, internet at trade shows

Maximize Your Networking Opportunities at Trade Shows and Events

Posted on Sep 7, 2015 2:30:00 PM

Trade shows yield a significant range of professional benefits and opportunities. While manning your trade show booth is important, there are other goals that can exist while at your event. Yes, there will be many direct competitors, but there will also be a slew of affiliates and potential partnership opportunities as well. In order to truly capitalize on all of the potential leads and opportunities presented during your event or trade show, you must also focus yourself and your team on effectively networking throughout the entire function.

 

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Topics: Tradeshow News, Trade Show Tonic, networking opportunities at trade shows

5 Ways Trade Shows Help Small Businesses Grow

Posted on Jul 9, 2014 4:50:00 PM

Small businesses can now garner the same benefits as their larger competitors at industry events and trade shows. Once seen as a corporate Who’s Who of business leaders, industry events are now recognized as an excellent opportunity for smaller local businesses and cottage industries. Trade show booth rentals have become more affordable, making these lucrative events a solid investment in future profitability for even the smallest business. The ROI is undeniable and the up-front investment is surprisingly affordable. Here are just 5 reasons that trade shows can help small businesses grow:

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, Booth Staffing, Booth Staffers, Tradeshow News

Is Your Booth Staff Playing Out of Position?

Posted on Jun 10, 2014 11:55:00 AM

For many years I coached youth baseball. It recently dawned on me that staffing a booth is like fielding a baseball team. Let’s use this analogy:

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Booth Display Design, Exhibition Booth Design, Dynamic Booth Design, Booth Staffing, Booth Staffers, Tradeshow News

FREE NEW BOOK: Trade Show Tips for Inline Exhibitors

Posted on Apr 15, 2014 12:48:00 PM

The inline booth is the workhorse of the show. Get the most from it.

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Topics: Exhibit Design, contemporary space design, custom modular exhibits, Exhibition Booth Design, Dynamic Booth Design, Tradeshow News

Free Live Webinar: 10 Things I Wish I Knew Before I Started Exhibiting

Posted on Jan 14, 2013 1:08:00 PM

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Topics: Tradeshow News, Trade Show Tonic, Trade show Webinar

9 Surprise Freight Charges At Trade Shows

Posted on Jan 8, 2013 5:52:00 PM

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Topics: Tradeshow News, Trade Show News, Trade show ROI, Tradeshow ROO, trade show planning

10 Most-Read Trade Show Tips of 2012

Posted on Dec 10, 2012 7:56:00 PM

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Topics: Tradeshow booth design, Tradeshow News, Trade show ROI, Trade show Webinar, trade show planning

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