And, what is powering this experience?
It is music, design, fashion, visual and performance art, all fused together to bring people from across the globe through transformative, digitally enabled experiences. It is the Art of Self-Expression that is driving this innovation, for shared experience.
Today, art permeates through every facet of our reality. It is in the technology that we wear, the robots that we use, the drones that we fly, the house where we thrive, the cars that we drive, the tea that we drink and the vurtual reality that we design.... everything is driven by the art of creativity, thus changing the very definition of art itself.
In an effort to 'smartify' everything and 'artify' anything, we see the definite trend of melding product, design and service, to contribute to this dazzling transmutation, leading to a new cultural revolution of design, value and virtue.