Why Trade Shows

PRE-RECORDED WEBINAR: The Value of Trade Shows

Posted on Jul 11, 2014 6:00:00 PM

May 24, 2011

Are trade shows worthwhile? And will they continue to be?

Yes! This webinar answers these two questions and many more.

This pre-recorded webinar is 1 hour, starting with 30 minutes presentation, followed by 30 minutes of Q&A.

Click Below to Watch the Free Recording

Read More

16 Powerful Stats On The Value of Trade Shows

Posted on Jul 11, 2014 4:30:00 PM

June 24 2013

By Mike Thimmesch

Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place.

At EXHIBITOR 2013, Skyline hosted a game show called “Staggering Trade Show Stats” in our trade show booth. These stats were shared with show attendees to help them justify and maximize their trade show marketing. You can use these 16 stats to help guide your program, too:

  • B2B exhibitions were 39.2% of B2B marketing budgets in 2011, the largest amount of any other marketing channel. That number has held fairly steady over the past several years, demonstrating the resilience of trade shows. Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget
Read More

Topics: Value of Tradeshows, Why Trade Shows

Face-To-Face Marketing: Why It Matters Now More Than Ever!

Posted on Jul 11, 2014 12:43:00 PM

By John Backstrom

Face-to-Face Marketing is now the number one business-to-business marketing medium—why?

The business world has been radically changed and improved by the advent of electronic communication—e-mail, web sites, blogs, PDAs, and even “old” tech like cell phones allow us to very efficiently service many more customers than ever before. This trend allows fewer client support people to serve more clients—faster, too.

Read More

When Your Boss Asks “Why Are We Spending So Much On Trade Shows?”

Posted on Jul 11, 2014 3:00:00 AM

September 13, 2010

By Steve Hoffman

1.  We spend money on ads, money on direct mail, money sending our reps into the field…all in the hope that we can get face time with the people who matter.  At a trade show, all of our best prospects are in one place at one time.

2.  At trade shows, we get to see all of our existing clients in one place, at one time.  We can use the opportunity to ascertain their future needs and their current satisfaction with our products and services.

Read More