Why Trade Shows

FOUR STEP METHOD TO MEASURE THE VALUE OF TRADE SHOWS

Posted on May 9, 2016 12:10:42 PM

 

According to EXHIBITOR Magazine's 2015 Sales Lead Survey, only 35 percent of marketers track the percentage of leads sourced at trade shows that yield actual sales. And less than half of exhibitors routinely calculate the return on investment of their trade show participation. See the complete article at www.exhibitoronline.com

So let' take a holistic view and calculate the value of trade shows.

 

Image: www.exhibitoronline.com

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Topics: Value of Tradeshows, Trade show ROI, Pay Back Ratio