Why Trade Shows

CREATE AN IMPACT BY DISRUPTING YOUR TRADE SHOW MARKETING

Posted on Feb 26, 2016 12:30:00 PM

 

Mrs. Costello, my 7th grade English teacher’s favorite line (at least what she frequently repeated to me) was “don’t disrupt the class.” I generally implore my clients to do the opposite: “stand out and get noticed!” In business, as in trade shows, blending in diminishes impact, memorability and potential ‘buzz’ about your product or brand.

Besides, it is hard to be seen as being outstanding if you don’t first “stand out.”

Read More

Topics: Disruptive Innovation, The Value of Tradeshows