Why Trade Shows

GERMINATE SALES AT SELECT TRADE SHOWS

Posted on Oct 10, 2016 1:01:07 PM

 
 
 

 

All companies that invest in exhibit marketing should have a good understanding of “Why” they are investing, “What” they hope to achieve, “Who” they need to get in front of to accomplish the goal(s) and “How” they need to interact with the target prospects once in a face-to-face environment.

However, too many organizations minimize the detailing of goals and leave the extensive potential value of investments they are already making on the trade show floor.  So whether you are quantifying and measuring to establish a formal ROI (Return on Investment), or simply want to enhance awareness of the many values trade shows offer your firm, below are five extra gifts from the world of exhibit and event marketing.

 

Read More

Topics: Competitive Intelligence, Trade show ROI, commerce

THE RELEVANCE OF TRADE SHOWS

Posted on Sep 1, 2016 6:08:50 PM

 

 

For the past 8-10 years the relevance of trade shows have been questioned as the business environment continues to change due to emerging technologies and economic pressures that compel business professionals to measure and question every expense.

Read More

Topics: Trade shows, Trade show ROI, Why Trade Shows

WHAT WE LEARNED BY MEASURING PRE-ROI?

Posted on Jul 6, 2016 2:19:37 PM

 

In the trade show business, it’s all about measuring ROI, which is critical to any program.  But what about your Pre-ROI?

We all love to make a sale at the show or the few days after, but in many industries that just isn’t possible.  The ROI comes later, often many months later.

Read More

Topics: Trade Show Tonic, Trade show ROI, value of trade shows

FOUR STEP METHOD TO MEASURE THE VALUE OF TRADE SHOWS

Posted on May 9, 2016 12:10:42 PM

 

According to EXHIBITOR Magazine's 2015 Sales Lead Survey, only 35 percent of marketers track the percentage of leads sourced at trade shows that yield actual sales. And less than half of exhibitors routinely calculate the return on investment of their trade show participation. See the complete article at www.exhibitoronline.com

So let' take a holistic view and calculate the value of trade shows.

 

Image: www.exhibitoronline.com

Read More

Topics: Value of Tradeshows, Trade show ROI, Pay Back Ratio