Why Trade Shows

WHAT WE LEARNED BY MEASURING PRE-ROI?

Posted on Jul 6, 2016 2:19:37 PM

 

In the trade show business, it’s all about measuring ROI, which is critical to any program.  But what about your Pre-ROI?

We all love to make a sale at the show or the few days after, but in many industries that just isn’t possible.  The ROI comes later, often many months later.

Read More

Topics: Trade Show Tonic, Trade show ROI, value of trade shows