Data Source: Quartz
Brand Longevity is measured not in quarters or years, but decades.
“A movement or mission that’s enduringly relevant is likely to outlive the current leadership. Leaders need to be humble enough to recognize the limits of their influence. If a leader inspires people with a bright idea or purpose-driven initiative, however, it can outlive both them and the organization. To build towards that legacy, leaders should take stock of their purpose strategy at regular intervals and put their purpose’s legacy above their own.”
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