Brand Design, Brand Marketing and Brand Psychology

Socialize Your Trade Shows To Create Novel Opportunities

Posted by sarmistha tarafder on Apr 9, 2018 3:37:19 PM

“The difference between ordinary and extraordinary is that little extra.” 

 

Think about this for a moment. 

Everyday, you spend more time influencing, persuading, or convincing other people to part with their resources, or to carve out a different path for your brand journey. You are either pitching new marketing ideas in your meetings — possible new events for focused user groups, or, why you should try a new color palette, or, a new anchor statement for your product. 

And, it is no different when you participate at events and trade shows — you are are pursuing persuasion. You can do it TWO ways.

 

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Topics: Social Marketing for Tradeshows, Sarmistha Tarafder, Social Media and Trade shows, digital marketing, digital transformation, Video Marketing

BRAND LESSONS FROM CES 2018

Posted by sarmistha tarafder on Jan 19, 2018 3:20:57 PM

 

 

PONDER THIS FOR A MOMENT

"WHAT IF WORKING LIKE CRAZY TO BEAT THE COMPETITION DID EXACTLY THE OPPOSITE — MADE YOU MEDIOCRE AND MORE LIKE THE COMPETITION?"

 

Living in the 21st century, in the midst of technological overabundance with redundant apps and excessive upgrades and features (that human brain cannot even begin to cope), brands have indeed, become a sorry copy cat of each other in their effort, to out do one another. Since, we, humans, have been conditioned to embrace "the herd, the masses, popular opinion — and to reject what is different, eccentric or stands alone," we have pushed the brands into a "dizzying herd of indistinct options." 

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Topics: Brand Marketing, Brand Potential, brand and business model, brand and artifical intelligence, #CES2018

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, 2011 Tradeshow Trends, Trade show convention, Trade Show Exhibit, Golden Proportion, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success, Sarmistha Tarafder

TECHNOLOGY TRENDS FOR BRAND EMPOWERMENT

Posted by sarmistha tarafder on Dec 18, 2017 4:55:05 PM

 

 

As technology colors our life and work in radical and formative ways, forward-thinking brands are approaching the wrath of disruptive technolgy in a more holistic way. For example,

"Blockchain can serve as a new foundational protocol for trust throughout the enterprise and beyond. Cognitive technologies make automated response possible across all enterprise domains. Digital reality breaks down geographic barriers between people, and systemic barriers between humans and data. Together, these technologies can fundamentally reshape how work gets done, or set the stage for new products and business models."

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Topics: Sarmistha Tarafder, Technology, digital marketing, digital transformation, embedded technology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Oct 23, 2017 12:22:50 PM

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design

BRAND BY DESIGN - CONQUER THE CONVERSION FACTORS

Posted by sarmistha tarafder on Aug 23, 2017 1:47:50 PM

Updated July 2018

 

 

LET'S START WITH CELEBRATION

Our brain is designed to run on auto pilot.

That is the reason why change is hard, laborious and outright painful. This is the reason why the baggage of lethargy weighs us down, when we have to make a purchase decision for our company that will affect our productivity and the way we conduct our business with our customers. Be aware, that this is the frame of mind of your buyers.

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Topics: Brand Marketing, Brand Design, Brand Exhibiting, Brand Perception, Sarmistha Tarafder, brand and business model

Display Booth Design: The Principle of Repetition

Posted by sarmistha tarafder on Mar 13, 2017 1:55:35 PM

 

"Basically, the idea is that with everyone striving to be revolutionary, you will be most revolutionary if you try to be ordinary."

Denise Scott Brown

Ordinary does not have to be boring. Ordinary does not have to be sedative. Though, some believe that ordinary dulls the senses and cloaks the wonder of existence.

I say, ordinary sets us up with limitation and it is this limitation that inspires us to glimpse into the realm of extra-ordinary.

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Topics: Art and nature Inspiration, Art of Presentation, Art of Marketing, Exhibition Booth Design, Design Principle of Repetition, Sarmistha Tarafder

Modern Booth Design: Integrated Intelligence

Posted by sarmistha tarafder on Mar 7, 2017 4:01:19 PM

 

We are living and breathing in an Age of Integration.

Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}

........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.

A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.

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Topics: Design Inspiration, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Innovation Design, Brand Design, Custom Modular Trade show Booth, Brand Exhibiting, Booth Design for Trade Shows, Booth Display Design, Booth Design Inspiration, Competitive Intelligence, Art and Science of Lead Generation, 2012 Design Trends, Exhibition Booth Design, Trade show Trends, Sarmistha Tarafder, Skyline Bay Area

Integrate Instagram and Boost Brand Buzz For Your Trade Show Marketing

Posted by sarmistha tarafder on Mar 6, 2017 11:41:14 AM

 

REMEDY FOR A CULTURE SUFFERING FROM ADHD?

Given that an average American attention span in 2013 was around 8 seconds long; it is no wonder that Instagram is one of the fastest growing social media platforms with over 200 million users. (source: Techcruch) Of course, beautiful filters contribute to much of its' success, but, you can also create stunning images and videos and share it across other social channels with the click of your finger (well not really, they just market it that way).

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Topics: Brand Marketing, trade show marketing to Millenials, Sarmistha Tarafder, Trade Show Marketing, instagram

Design NON-THINKING: The Muse Methodology

Posted by sarmistha tarafder on Mar 2, 2017 5:36:43 PM

 

THE PAIN OF EFFORT

The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.

The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.

I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.

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Topics: Design Inspiration, Bay Area Trade show display, Trade show booth, contemporary space design, Architecture, Inspiration, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Odyssey and Illiad, Envoy Booth, Sarmistha Tarafder, S Portable Display Booths

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!