Brand Design, Brand Marketing and Brand Psychology

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

BRAND DIFFERENTIATION IN THE AGE OF 'CLICKS' AND 'LIKES'

Posted by sarmistha tarafder on Oct 19, 2018 3:54:41 PM

 

ONCE UPON A TIME IT WORKED.

LACK OF ORIGINALITY WAS NO BIG DEAL.

REPETITION OF SAME AND IRRELEVANT WAS THE HALLMARK OF THE DAY.

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Topics: Brand Perception, Brand Exhibiting, Brand Design, Brand Power, Brand Marketing, Branding, Sarmistha Tarafder

Socialize Your Trade Shows To Create Novel Opportunities

Posted by sarmistha tarafder on Apr 9, 2018 3:37:19 PM

“The difference between ordinary and extraordinary is that little extra.” 

 

Think about this for a moment. 

Everyday, you spend more time influencing, persuading, or convincing other people to part with their resources, or to carve out a different path for your brand journey. You are either pitching new marketing ideas in your meetings — possible new events for focused user groups, or, why you should try a new color palette, or, a new anchor statement for your product. 

And, it is no different when you participate at events and trade shows — you are are pursuing persuasion. You can do it TWO ways.

 

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Topics: Sarmistha Tarafder, Social Media and Trade shows, Social Marketing for Tradeshows, Video Marketing, digital transformation, digital marketing

BRAND LESSONS FROM CES 2018

Posted by sarmistha tarafder on Jan 19, 2018 3:20:57 PM

 

 

PONDER THIS FOR A MOMENT

"WHAT IF WORKING LIKE CRAZY TO BEAT THE COMPETITION DID EXACTLY THE OPPOSITE — MADE YOU MEDIOCRE AND MORE LIKE THE COMPETITION?"

 

Living in the 21st century, in the midst of technological overabundance with redundant apps and excessive upgrades and features (that human brain cannot even begin to cope), brands have indeed, become a sorry copy cat of each other in their effort, to out do one another. Since, we, humans, have been conditioned to embrace "the herd, the masses, popular opinion — and to reject what is different, eccentric or stands alone," we have pushed the brands into a "dizzying herd of indistinct options." 

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Topics: brand and business model, brand and artifical intelligence, #CES2018, Brand Potential, Brand Marketing

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Golden Proportion, 2011 Tradeshow Trends, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success

TECHNOLOGY TRENDS FOR BRAND EMPOWERMENT

Posted by sarmistha tarafder on Dec 18, 2017 4:55:05 PM

 

 

As technology colors our life and work in radical and formative ways, forward-thinking brands are approaching the wrath of disruptive technolgy in a more holistic way. For example,

"Blockchain can serve as a new foundational protocol for trust throughout the enterprise and beyond. Cognitive technologies make automated response possible across all enterprise domains. Digital reality breaks down geographic barriers between people, and systemic barriers between humans and data. Together, these technologies can fundamentally reshape how work gets done, or set the stage for new products and business models."

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Topics: Sarmistha Tarafder, Technology, digital marketing, digital transformation, embedded technology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Oct 23, 2017 12:22:50 PM

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

BRAND BY DESIGN - CONQUER THE CONVERSION FACTORS

Posted by sarmistha tarafder on Aug 23, 2017 1:47:50 PM

Updated July 2018

 

 

LET'S START WITH CELEBRATION

Our brain is designed to run on auto pilot.

That is the reason why change is hard, laborious and outright painful. This is the reason why the baggage of lethargy weighs us down, when we have to make a purchase decision for our company that will affect our productivity and the way we conduct our business with our customers. Be aware, that this is the frame of mind of your buyers.

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Topics: Brand Design, Brand Perception, brand and business model, Brand Marketing, Brand Exhibiting, Sarmistha Tarafder

Display Booth Design: The Principle of Repetition

Posted by sarmistha tarafder on Mar 13, 2017 1:55:35 PM

 

"Basically, the idea is that with everyone striving to be revolutionary, you will be most revolutionary if you try to be ordinary."

Denise Scott Brown

Ordinary does not have to be boring. Ordinary does not have to be sedative. Though, some believe that ordinary dulls the senses and cloaks the wonder of existence.

I say, ordinary sets us up with limitation and it is this limitation that inspires us to glimpse into the realm of extra-ordinary.

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Topics: Sarmistha Tarafder, Art and nature Inspiration, Art of Presentation, Exhibition Booth Design, Art of Marketing, Design Principle of Repetition

Modern Booth Design: Integrated Intelligence

Posted by sarmistha tarafder on Mar 7, 2017 4:01:19 PM

 

We are living and breathing in an Age of Integration.

Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}

........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.

A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.

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Topics: Design Inspiration, Sarmistha Tarafder, Innovation Design, Brand Design, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Competitive Intelligence, Custom Modular Trade show Booth, Brand Exhibiting, Art and Science of Lead Generation, 2012 Design Trends, Booth Design for Trade Shows, Exhibition Booth Design, Booth Display Design, Trade show Trends, Booth Design Inspiration, Skyline Bay Area

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!