Marketing is all about making a meaningful differentiation.
You simply have to look, feel and be different. Being different gets you noticed. And, “If you don’t get noticed, you don’t have anything."
You just have to get noticed. The challenge is how?
We live in a world of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. Today, we are fortunate to have have way more than trillion web pages of information at our fingertips. The unfortunate part is, as humans our brains can consume only so much information at any given time. Given this digitalscape that we preside over, it is quite challenging for a brand to strike out as unique. Thus, brands are latching on to emotional marketing. Talk to the intellect, you will perhaps get them to pay attention. But, talk to the heart you will get them to take action.
Easier said than done: many companies are struggling to become truly customer-centric and thus failing to fully leverage the potential of their brand and deliver on brand equity.
However, if you are exhibiting at trade shows your chances of striking out as a unique brand player and create a meaningful difference suddenly got a whole lot bigger and better.
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Topics:
Brand Marketing,
Trade Fair Design,
Brand Design,
Brand Potential,
Brand Exhibiting,
Brand Perception,
Brand Colors,
Trade show Booth ideas,
Trade Show Booth Design,
The Value of Tradeshows,
Sarmistha Tarafder,
Brand Power,
Brand virtue
Look everywhere and anywhere around you. There is no escaping it.
Once that which was on the periphery has now engulfed us. It has invaded our minds, our lives, our passion and our profession. Every single thing that we care about in our life has been touched by high science, that went through a process of intense purification, only to leave us with an uniquely simplified version of its original form.
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Topics:
Graphic Design,
Brand Marketing,
Daniel Pink,
Sarmistha Tarafder,
Creativity,
Technology,
Brand,
art of smart,
Alvin Toffler
Every day, we are bombarded by numberless brand impressions.
Advertisements, news reports, white papers, videos, amusing presentations, philosophical abstracts: you name it they are all there. Now, compound that with conversations with family and friends, and product experiences. You get the picture.
But, unless we are actively shopping, much of that exposure appears wasted.
Or, does it?
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Topics:
Trade Show Graphics,
Trade Show Exhibit,
Sarmistha Tarafder,
trade show exhibiting,
Trade Show Displays,
Trade show exhibit design,
platform economy,
tradeshows are nerve centers of platform economy
Let's face it. It might be your brand but you no longer own it.
Brands today, are going through tectonic shifts. It is no longer defined by the constraints of the boardroom, all neatly packaged and rolled out as a fixed set of ideas. Sure, you might have a brand message. But that is not your market position. Your market position is what your customers feel about your brand. It is constantly being manipulated and motivated by the users of your brand. Your brand reality is challenged in every product, package, interaction, platform and architectural spaces. At every touch points you are now tasked to provide memorable moments that delights and deliberates. In his book, The Soft Edge, Rich Karlgaard, refers to the emotional connections as Taste. To achieve the right taste profile for your brand, Karlgaard says, “True taste kindles a products’ emotional touch points.”
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Topics:
Trade Show Exhibits,
Brand Marketing,
Exhibit Design,
Tradeshow booth design,
Trade show booth,
Brand Design,
Brand Exhibiting,
Brand Perception,
Sarmistha Tarafder,
Trade Show Marketing
Average trade show exhibitors present themselves in an average way. You, [if you are reading this article], do not want to be average. You want to be phenomenal. You want people to remember YOU! That means, you consciously participate in the Think–Feel–Do Loop
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Topics:
Art of Business,
Art of Marketing,
Booth Staffing,
Booth Staffers,
employee motivation,
Sarmistha Tarafder,
Body Language
WHY SHOULD I CARE?
HOW WILL IT BETTER MY LIFE?
With more than 250,000 new products launched globally each year, chances are you are likely to fail in this grand endeavour, if you do not chalk out a path that is going to lead you to success. Lynn Dornblaser, an analyst at market research firm Mintel who tracks new products, says that 85% to 95% of new product launches usually go bust.
But, that does not mean yours' have to... if it is done right.
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Topics:
Brand Exhibiting,
Booth Display Design,
Communication Arts,
Product Design,
Sarmistha Tarafder,
how to use trade shows for product launch
"Whatever is common is despised. Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic."
Apparently being bombarded by brand clutter is not something new. The above excerpt is part of the essay written by Samuel Johnson published on January 20, 1759, for his magazine The Idler. Moving closer to our times, in 1988, NY Times reported that a typical consumer is deluged by 5000 brand messages a day which amounts to 2 million a year.
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Topics:
Brand Marketing,
Brand Design,
Brand Potential,
Brand Exhibiting,
Brand Perception,
Brand Colors,
Sarmistha Tarafder,
Brand Power,
Brand virtue,
Value Brand
The avant-garde movement in art and literature of the early 20th-century that sought to release the creative potential of the sub-conscious mind, for example by the irrational juxtaposition of images is often termed as surrealism.
In the words of Salvador Dali, Surréalism is said to be the symbolic language of the subconscious; truly a universal language, it doesn’t depend on education, culture or intelligence.
Surréalism means cleansing your mind of what you have seen and be on the look out of "what has never been."
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Topics:
Graphic Design,
Trade Show Graphics,
Trade show booth,
Inspiration,
Surrealism,
Muse,
Sarmistha Tarafder,
Ideas at work,
S Portable Display Booths
If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E
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Topics:
Design Inspiration,
Design Tips,
Bay Area Trade show display,
Graphic Design,
Trade Show Exhibits,
Trade Show Graphics,
Pop up displays,
Exhibit Design,
Trade show booth,
Silicon valley trade show booth design,
Architecture,
Trade show convention,
Trade Show Exhibit,
Product Design,
Principles of Design,
Ratios,
Proportions,
Sarmistha Tarafder,
Elegant design
“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
― Charles Babbage, Passages from the Life of a Philosopher
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Topics:
Exhibit Design,
Art and nature Inspiration,
Art of Business,
Brand Design,
Art of Presentation,
Booth Design Inspiration,
Exhibition Booth Design,
Booth Staffers,
Art of Enticement,
Sarmistha Tarafder,
Art of Creation,
Art of Ancient Wisdom
