The avant-garde movement in art and literature of the early 20th-century that sought to release the creative potential of the sub-conscious mind, for example by the irrational juxtaposition of images is often termed as surrealism.
In the words of Salvador Dali, Surréalism is said to be the symbolic language of the subconscious; truly a universal language, it doesn’t depend on education, culture or intelligence.
Surréalism means cleansing your mind of what you have seen and be on the look out of "what has never been."
Read More
Topics:
Graphic Design,
Trade Show Graphics,
Trade show booth,
Inspiration,
Surrealism,
Muse,
Sarmistha Tarafder,
Ideas at work,
S Portable Display Booths
If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E
Read More
Topics:
Design Inspiration,
Design Tips,
Bay Area Trade show display,
Graphic Design,
Trade Show Exhibits,
Trade Show Graphics,
Pop up displays,
Exhibit Design,
Trade show booth,
Silicon valley trade show booth design,
Architecture,
Trade show convention,
Trade Show Exhibit,
Product Design,
Principles of Design,
Ratios,
Proportions,
Sarmistha Tarafder,
Elegant design
“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
― Charles Babbage, Passages from the Life of a Philosopher
Read More
Topics:
Exhibit Design,
Art and nature Inspiration,
Art of Business,
Brand Design,
Art of Presentation,
Booth Design Inspiration,
Exhibition Booth Design,
Booth Staffers,
Art of Enticement,
Sarmistha Tarafder,
Art of Creation,
Art of Ancient Wisdom
DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.
Read More
Topics:
Design Inspiration,
Design Tips,
Bay Area Trade show display,
Graphic Design,
Trade Show Exhibits,
Trade Show Graphics,
Retractable Banner Stands,
Pop up displays,
Exhibit Design,
Tradeshow booth design,
Trade show booth,
Exhibit Rental,
Hanging Display Banners,
Booth Flooring,
Trade show lounge,
Trade show convention,
Portable Display Booths,
Sarmistha Tarafder,
Lounge settings,
Island Exhibits
ONCE UPON A TIME IT WORKED.
LACK OF ORIGINALITY WAS NO BIG DEAL.
REPETITION OF SAME AND IRRELEVANT WAS THE HALLMARK OF THE DAY.
Read More
Topics:
Brand Marketing,
Brand Design,
Brand Exhibiting,
Brand Perception,
Sarmistha Tarafder,
Brand Power,
Branding
“The difference between ordinary and extraordinary is that little extra.”
Think about this for a moment.
Everyday, you spend more time influencing, persuading, or convincing other people to part with their resources, or to carve out a different path for your brand journey. You are either pitching new marketing ideas in your meetings — possible new events for focused user groups, or, why you should try a new color palette, or, a new anchor statement for your product.
And, it is no different when you participate at events and trade shows — you are are pursuing persuasion. You can do it TWO ways.
Read More
Topics:
Social Marketing for Tradeshows,
Sarmistha Tarafder,
Social Media and Trade shows,
digital marketing,
digital transformation,
Video Marketing
PONDER THIS FOR A MOMENT
"WHAT IF WORKING LIKE CRAZY TO BEAT THE COMPETITION DID EXACTLY THE OPPOSITE — MADE YOU MEDIOCRE AND MORE LIKE THE COMPETITION?"
Living in the 21st century, in the midst of technological overabundance with redundant apps and excessive upgrades and features (that human brain cannot even begin to cope), brands have indeed, become a sorry copy cat of each other in their effort, to out do one another. Since, we, humans, have been conditioned to embrace "the herd, the masses, popular opinion — and to reject what is different, eccentric or stands alone," we have pushed the brands into a "dizzying herd of indistinct options."
Read More
Topics:
Brand Marketing,
Brand Potential,
brand and business model,
brand and artifical intelligence,
#CES2018
... AND JUGGLING THE MIND
With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.
Read More
Topics:
Design Inspiration,
Design Tips,
Graphic Design,
Trade Show Graphics,
Exhibit Design,
Tradeshow booth design,
2011 Tradeshow Trends,
Trade show convention,
Trade Show Exhibit,
Golden Proportion,
Custom Modular Tradeshow exhibit,
Eye contact,
E pattern,
F pattern,
Road to Success,
Sarmistha Tarafder
As technology colors our life and work in radical and formative ways, forward-thinking brands are approaching the wrath of disruptive technolgy in a more holistic way. For example,
"Blockchain can serve as a new foundational protocol for trust throughout the enterprise and beyond. Cognitive technologies make automated response possible across all enterprise domains. Digital reality breaks down geographic barriers between people, and systemic barriers between humans and data. Together, these technologies can fundamentally reshape how work gets done, or set the stage for new products and business models."
Read More
Topics:
Sarmistha Tarafder,
Technology,
digital marketing,
digital transformation,
embedded technology
Updated July 2018
LET'S START WITH CELEBRATION
Our brain is designed to run on auto pilot.
That is the reason why change is hard, laborious and outright painful. This is the reason why the baggage of lethargy weighs us down, when we have to make a purchase decision for our company that will affect our productivity and the way we conduct our business with our customers. Be aware, that this is the frame of mind of your buyers.
Read More
Topics:
Brand Marketing,
Brand Design,
Brand Exhibiting,
Brand Perception,
Sarmistha Tarafder,
brand and business model
