If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E
If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E
Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design
Posted by sarmistha tarafder on Nov 26, 2018 11:54:05 AM
“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
― Charles Babbage, Passages from the Life of a Philosopher
Topics: Exhibit Design, Art and nature Inspiration, Art of Business, Brand Design, Art of Presentation, Booth Design Inspiration, Exhibition Booth Design, Booth Staffers, Art of Enticement, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom
Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM
Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits
Posted by sarmistha tarafder on Oct 19, 2018 3:54:41 PM
ONCE UPON A TIME IT WORKED.
LACK OF ORIGINALITY WAS NO BIG DEAL.
REPETITION OF SAME AND IRRELEVANT WAS THE HALLMARK OF THE DAY.
Read MoreTopics: Brand Perception, Brand Exhibiting, Brand Design, Brand Power, Brand Marketing, Branding, Sarmistha Tarafder
Posted by sarmistha tarafder on Apr 9, 2018 3:37:19 PM
Think about this for a moment.
Everyday, you spend more time influencing, persuading, or convincing other people to part with their resources, or to carve out a different path for your brand journey. You are either pitching new marketing ideas in your meetings — possible new events for focused user groups, or, why you should try a new color palette, or, a new anchor statement for your product.
And, it is no different when you participate at events and trade shows — you are are pursuing persuasion. You can do it TWO ways.
Topics: Sarmistha Tarafder, Social Media and Trade shows, Social Marketing for Tradeshows, Video Marketing, digital transformation, digital marketing
PONDER THIS FOR A MOMENT
Living in the 21st century, in the midst of technological overabundance with redundant apps and excessive upgrades and features (that human brain cannot even begin to cope), brands have indeed, become a sorry copy cat of each other in their effort, to out do one another. Since, we, humans, have been conditioned to embrace "the herd, the masses, popular opinion — and to reject what is different, eccentric or stands alone," we have pushed the brands into a "dizzying herd of indistinct options."
Read MoreTopics: brand and business model, brand and artifical intelligence, #CES2018, Brand Potential, Brand Marketing
With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.
Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Golden Proportion, 2011 Tradeshow Trends, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success
As technology colors our life and work in radical and formative ways, forward-thinking brands are approaching the wrath of disruptive technolgy in a more holistic way. For example,
Topics: Sarmistha Tarafder, Technology, digital marketing, digital transformation, embedded technology
Posted by sarmistha tarafder on Aug 23, 2017 1:47:50 PM
Our brain is designed to run on auto pilot.
That is the reason why change is hard, laborious and outright painful. This is the reason why the baggage of lethargy weighs us down, when we have to make a purchase decision for our company that will affect our productivity and the way we conduct our business with our customers. Be aware, that this is the frame of mind of your buyers.
Read MoreTopics: Brand Design, Brand Perception, brand and business model, Brand Marketing, Brand Exhibiting, Sarmistha Tarafder
Posted by sarmistha tarafder on Mar 13, 2017 1:55:35 PM
Denise Scott Brown
Ordinary does not have to be boring. Ordinary does not have to be sedative. Though, some believe that ordinary dulls the senses and cloaks the wonder of existence.
I say, ordinary sets us up with limitation and it is this limitation that inspires us to glimpse into the realm of extra-ordinary.
Topics: Sarmistha Tarafder, Art and nature Inspiration, Art of Presentation, Exhibition Booth Design, Art of Marketing, Design Principle of Repetition
About the Author:
Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!