A dictionary defines purple as “any of a group of colors with a hue between that of violet and red” and as a “symbol of royalty or high office.” Historically, the color purple has been associated with royalty, power and mysticism.
Being the color in between red and blue, purple commands a dynamic presence when used in large areas. In nature, purple, generally appears as flower petals, like lilacs, lilies and lavendars. In the human domain it the color of royalty and mysticism. The color purple can trace it's history back to the Minoan civilization in Crete, about 1900 B.C. The ancient land of Canaan (its corresponding Greek name was Phoenicia, which means “land of the purple”) was the center of the ancient Phoenician Tyrian purple. The color, most prized in the ancient world, was extracted from the hypobranchial gland of Purpura mollusk (hence its name). This is how the math adds up: it took 12,000 shellfish to extract 1.5 grams of the pure dye.
Fast forwarding to the 21st century, deep purple is used in marketing efforts, advertisements and labels as it is perceived a higher-quality product. This is especially true in European markets as they have a long tradition of monarchies.
Indulge in the sensations of purple and ponder if purple should be part of your pallete for your next project.