Brand Design, Brand Marketing and Brand Psychology


Posted by sarmistha tarafder on Aug 20, 2010 4:05:00 PM



Seated in high power, red is ever passionate and intoxicating. Red is the prized mistress of the material seekers and the cardinal crutch of the Indian yogis. Red is the color of the root chakra. Red is supposedly the first color percieved by Man. Neolithic hunter peoples considered red to be the most important color endowed with life-giving powers. Red brings focus, clarity and action. Your blood cells are red for a reason. Red is the very essence of life and living. Red is the highest arc of the rainbow. Red is the first color you lose sight of at twilight. Red is the longest wavelength of light.   

RED IMAGE booth resized 600


“Of all the hues, reds have the most potency. If there is one electric blue, a dozen reds are so charged. Use them to punctuate white, burn into bronzes, or dynamite black." – Jack Lenor Larsen

Use red to command attention, to get people to act. Use red when you don't want to sink into the background. Collaborate with red to suggest movement, vitality and confidence. Combine multiple shades of red for a cheerful palette.

Being strong willed, it paints the environment with confidence and energizes your booth staffers and speakers with physical life force. Choose 'RED' people to staff your events and trade shows. Why? Because, RED people love to take care of the nitty gritty aspects of organization. They will be good at capturing leads, tagging them and distributing them to the right channel. Red, being the color of survial, RED people have a strong need to be in control. Hence, they are ideal for making sure that the leads get followed up in the proper time by the right people.

Being the color of determination, your brand will benefit by using this for it will prep it with courage and confidence.

Being the color of the season in the Judio-Chritain culture, Red dominates consumption and commerce in our part of the world.

To be anchored safely on black, you have push enough of the reds.


Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Exhibit Design, Trade show booth, Color, Sarmistha Tarafder, Island Exhibits










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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!