Brand Design, Brand Marketing and Brand Psychology

Trade Show Display Design: Brand Lustre amidst Post-Recession Ruins

Posted by sarmistha tarafder on Oct 28, 2010 10:39:00 AM

As we are emerging from the Great Recession of our times, the salient question that is often asked, how important is the brand proposition. BrandZ Research shows as the S&P declined, the value of illustrious brands increased. Over the past 5 years the value of BrandZ Top 100 Global brands have appreciated by 40%. This is striking. To be more analytical, measured against the S&P 500 during the same five-year period, the BrandZ Top 100 Portfolio has grown by 18.5 percent in value compared with a decline of 11.5 percent for the S&P 500. What is it about indestructible brands that transcends price and perception even during the challenging times? Of the various features below, the heritage factor comes across strong to me. To illustrate the Legacy factor, I could not find a better example than the Reichstag Building in Berlin.

Brand sustenance

With the proclamation of the German Empire in the Hall of Mirrors at Versailles on Jan. 18, 1871, Berlin acquired a new role as capital of the Empire. The Reichstag, the Imperial Parliament, (dates back to the Roman times), needed a larger, imposing buiding. The new Reichstag, an elegantly proportioned Neo-Renaissance palace, was designed by Paul Wallot; the foundation stone was laid by the Emperor himself in 1884 and the building completed in 1894. After a century of tumultus history, it is now the permanent seat of German Bundestag.

Topics: Bay Area Trade show display, Graphic Design, Exhibit Rental, Silicon valley trade show booth design, Architecture, Innovation Design, Brand Design, Brand Potential, Intellectual design, Trade Show Exhibit, geometric design, Sarmistha Tarafder, Industrial design, Brand Power, Brand, Neo-Renaissance, Characteristics of Famous Brands

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!