Brand Design, Brand Marketing and Brand Psychology

PURPOSEFUL DESIGN: Deliberation of December

Posted by sarmistha tarafder on Dec 3, 2010 3:12:00 PM

December trade show inspiration


In Latin, December means the tenth month. History dictates that in 700 BC, the Roman King Numa Pompilius moved the beginning of the year from March and added January and February.

From here on, the nameless dark stretch contributed to the 12 month Gregorian calendar as we now know it.

December to me, is the month of instrospection and reflection. It is a white canvas in waiting. White is the merging of all that it is. It is light. It aids mental clarity, evokes purification of thoughts and enables fresh beginnings. It is intellectual intelligence that requries us to go through such a period of "whiteness" before creativity manifests itself in the form yellow daffodils, in early spring.

"The first of all single colors is white ... We shall set down white for the representative of light, without which no color can be seen; yellow for the earth; green for water; blue for air; red for fire; and black for total darkness."– Leonardo Da Vinci


The Room gives us an exclusive experience in whitE bEAUTY AND HARMONY

Designed by Toronto-based Yabu Pushelberg along with The Bay CEO Bonnie Brooks, the 1858 sqm space uses white as color base, punctuated by polished metal, glass, chandeliers and geometric curves to showcase its wares. The design changed and transformed the perception of space, and set a powerful trend in retail design. Launched in October 2009 at a cost of $3.8 million, the refurbishment saw the doubling in size of the store’s iconic St Regis Room to create The Room. It now encompasses more than 70 high fashion labels and European lines, some of which are exclusive to The Bay.



“Now is the time of fresh starts
This is the season that makes everything new.
There is a longstanding rumor that Spring is the time
of renewal, but that's only if you ignore the depressing
clutter and din of the season. All that flowering
and budding and birthing--- the messy youthfulness
of Spring actually verges on squalor. Spring is too busy,
too full of itself, too much like a 20-year-old to be the best time for reflection, re-grouping, and starting fresh.
For that you need December. You need to have lived
through the mindless biological imperatives of your life (to bud, and flower, and show off) before you can see that a landscape of new fallen snow is THE REAL YOU.
December has the clarity, the simplicity, and the silence you need for the best FRESH START of your life.”
Vivian Swift, When Wanderers Cease to Roam: A Traveler's Journal of Staying Put


Smart, effective and timeless white of December ensures endurance, resilience and the much needed pause — a key layer to any design classic!

Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Art and nature Inspiration, Hanging Display Banners, Architecture, Innovation Design, applied geometry, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Trade show lounge, Principles of Design, Ratios, Proportions, Sustaining Innovations, color white, contemporar space design, Usage of textures, Sarmistha Tarafder, Industrial design, Regulating lines, Visual merchandising, Elegant design, Pendant Lights, Lounge settings, Island Exhibits



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!