Brand Design, Brand Marketing and Brand Psychology

Trade Show Technology: The Gift of the Grand Master

Posted by sarmistha tarafder on Mar 27, 2011 4:40:00 PM


"The most important thing in art is the frame. For paint, literally.
For other arts, figuratively-because, without this humble appliance you cannot know where the art stops and the real world begins."

A carrier spanning over 30 years, Frank Zappa was a prolific writer and an audacious artist, gaining global kudos and criticism. His fame includes writings in rock, jazz, electronic, orchestral, and musique concrète works. In the quote above he is saying that framing, itself is an art. I would agree with him in almost all cases except when it comes to the Pyramids. Pyramids does not want to confined within boundaries, both literally and figuratively. This is specially true when it comes to the Great Pyramid of Giza. Of the 7 wonders of the ancient world, the Great Pyramid is the only planetary structure that have mastered the natural planetary forces. Perhaps the secret lies in the meaning of Pyramid. "Pyr" in Greek means fire, which is raw energy. "Amid" means center or nucleus. Hence, "Pyramid, is that part of a life-form, which does not undergo change, but it brings about change in others in its environment, due to interactions."

Positioned in the center of gravity of the continents and in the geographical center of the earths' land mass, The Great Pyramid has always been shrouded in perpetual mystery and colossal controversy. It has inspired mathematicians, architects, statesmen, philosophers since the dawn of time. Some 2400 years ago the Greek philosopher Strabo romanced the Pyramids and said "It seemed like a building let down from heaven, untouched by human hands." A gold medalist of the Royal Institute of British Architects, James Fergusson was struck with astonishment at the austere perfection of The Great Pyramid. "Nothing more perfect, mechanically, has ever been erected since that time; and we ask ourselves in vain, how long it must have been taken before men acquired such experience and such skill, or were so perfectly organized, as to contemplate and complete such undertakings."

However, all the evangelists and skeptics are unified in one verdict: the Great Pyramid of Giza is the Grand Master of Geometry, the oldest mathematical science. With it's base angles at 51 degrees 51 minutes, if you divide the face of this triangle into two triangles, then the ratio of the hypotenuse equals phi (1.618...) and the perpendicular side equals square root of phi. Perhaps, it is this study in perfection that attracts us toward the Pyramid time and time again. It is so deep-rooted in our 3 levels of consciousness that the Skyline exhibit design for the Exhibitor 2011 Show only validates the profound significance of the gift that has been handed down to us since antiquity.

Topics: Art and nature Inspiration, Innovation Design, Inspiration, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Consciousness, Product Design, Principles of Design, Root Rectangles, Ratios, Proportions, The Great Pyramid, Exhibitor 2011, Frank Zappa, Rock, Jazz, Sarmistha Tarafder, Industrial design, Regulating lines, Island Exhibits



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!