"The strongest principle of growth lies in human choice."
Mary Anne Evans, known by the pen name George Eliot was an 18th century leading novelist, journalist, translator and I would have to add a visionary to that tall order. Nowhere since the recorded history of mankind, were we flourished with so many choices and options with an underlying layer of sameness. The sameness is so monotonous that it looks like the flat lands of North Dakota. To rise above this tedious monotony is our strongest challenge and hence our strongest growth.
Marketers (from trade shows to social media) of today has to be entrenched in this advantageous place that Mike Gospe calls The Marketing High Grounds. When marketing leaders at every level have empathy and profound understanding of their target market, so much so that they become customers' advocate: a connection emerges and a creative path forges that cuts through the clutter and brings home the point across.