Brand Design, Brand Marketing and Brand Psychology

Designers' Dissension: Passion versus Reason

Posted by sarmistha tarafder on Sep 26, 2011 11:52:00 AM

passion versus reason

As designers and thought leaders for trade shows and other dimensional spaces, we often encounter reasons as to why an idea or an concept will not gain momentum. We are used to hearing phrases like "I am not sure my boss will like it." "I don't have the authority." "We can't take the chance." "We have always done it this way." "This is just a passing trend." "I am all for it, but...". You get the point. We are too happy to wallow in the safe zone of status quo.

As human beings we have been endowed with the power to reason. We use it for the smallest need to the highest abstraction. "From the wheel to the skyscraper, everything we are and everything we have, comes from one attribute of man — the function of his reasoning mind." Ayn Rand was a eternal champion of the power of reason. The very essence of her philosophy, "Objectivism" stresses the concept of happiness as the moral purpose of a  mans' life, "with productive achievement as his noblest activity, and reason as his only absolute." However, she also realized that nothing moves without passion. She says," Throughout the centuries there were men who took first steps down new roads armed with nothing but their own vision. The great creators, the thinkers, the artists, the scientists, the inventors-stood alone against the men of their time. Every great new thought was opposed. Every great new invention was denounced. The first motor was considered foolish. The first airplane was considered impossible. The power loom was considered vicious. Anesthesia was considered sinful. But the men of unborrowed vision went ahead. They fought, they suffered and they paid. But they won."

Mind is a powerful mechanism. It is a dance of passion and reason, a symphony of fire and ice in varying fahrenheit. To realize our full potential, we need to integrate passion and reason in our play and in our work. Reason alone, is cold, calculating, confining and "passion, unattended, is a flame that burns to its own destruction." Next time, you encounter, "we do not have budget for it” or "we have never done it that way", be electrified by the passion of your creative solution but be armed by the sword of your reason. Give it 200% - but be prepared for stumbling blocks. Be alert, for what you can learn. You will see your passion did not fail you. It has sprout new shoots in the most diffident projects and ideas.

Among the hills, when you sit in the cool shade of the white poplars, sharing the peace and serenity of distant fields and meadows - then let your heart say in silence, "God rests in reason."
And when the storm comes, and the mighty wind shakes the forest, and thunder and lightning proclaim the majesty of the sky - then let your heart say in awe, "God moves in passion."
And since you are a breath in God's sphere, and a leaf in God's forest, you too should rest in reason and move in passion. Kahil Gibran

Topics: Art and nature Inspiration, Art and Design, Art of Business, 21st century, Passion, Designer, Reason, Sarmistha Tarafder, Art of Creation, 2011 Tradeshow Trend, Art of Ancient Wisdom



Create Lovable Brands

Multisensory Branding

idea book

Latest Posts

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!