Brand Design, Brand Marketing and Brand Psychology

Art of Going Social: The Fast Track to Human Evolution!

Posted by sarmistha tarafder on Feb 24, 2012 4:30:00 PM

wonder why latest

Being in the business of modularity, (in the field of trade shows), I would have to say that nothing surpasses the human brain in the context of modularity. It is the ultimate definition of modularity! Stuffed with the randomness of a lifetime of hypnotic and chaotic memories, the brain is self-organizing, parallel thinking information processor that is now set on a fast track to evolution. Wonder why?

For humans, like many animal species, survival depends on effective social functioning. However, social interaction in humans is exceedingly complex compared with that in other animal species: "representations of internal somatic states, knowledge about the self, perceptions of others and interpersonal motivations are carefully orchestrated to support skilled social functioning."  Now add to this, the multiple layers of social media that functions on a global platform to plug into the planetary brain. Never before in the last 5,000 years of written history we humans, realized our multi-dimensional potential. The concept is so complex and so vast that we don't quite understand it. Yet we do understand its' infinite possibilities. 

Welcome to the age of Social Media.

Welcome to the age of Knowledge.

As marketers and trade show exhibitors, we need to harness the concept of social media and actively participate in it. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” {Pierre Omidyar, founder, eBay} and yet .....................................
“There’s never been a better time to be in advertising, and there’s never been a worse time.”
{Aaron Reitkopf, North American CEO of digital agency Profero}

Our friends at Hubspot came up with this phenomenal how to hand book and it is here for you to download. How to Promote Your Trade Shows Socially.

Topics: Sarmistha Tarafder, How to Promote your Trade show Socially, Social Media Marketing

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!