Brand Design, Brand Marketing and Brand Psychology

Art of Design: The Zen of Detachment!

Posted by sarmistha tarafder on Mar 18, 2012 6:30:00 PM


Zen and the Art of Design from Wisdom 2.0 Conference

"Better indeed is knowledge than mechanical practice. Better than knowledge is meditation. But better still is surrender of attachment to results, because there follows immediate peace."

Bhagavad Gita, Zen and now the mathematical equations of quantum physics do not prescribe actual existence - they predict the potential for existence. It states that solidity is a construct of the ordinary mind and that there never was anything permanent to begin with that we could hold on to. Hence, life would be much more efficient if we lived with the knowledge of impermanence as the only constant.

Some 3000 years later the same philosophy gets a refresher course in the Google campuses of the high-tech Silicon Valley. Cordell Ratzlaff and Irene Au discusses about creating from the heart and subtracting the attachment factor from the impending results. Watch the video. It is an half hour journey into creativity and mindfulness.

When you are not attached to the result in one way or the other, you become so focused in the now that the clarity of your mind goes on over drive. It accesses the wisdom of uncertainty. In uncertainty, lies the freedom from known belief and past conditioning. Professional players are at their best when they are in this "zone". Designers and musicians often surrender themselves to this field of all possibilities. By doing so, they welcome the creative mind that orchestrates the dance of the universe.

Keep in mind. You do not give up the intention or the desire to create. You give up your attachment to the result.

"Let the beauty of what you love be what you do." Rumi

As I come to an end, the words of Dōgen Zenji illuminates my mind: “Do not treasure or belittle what is far away, but be intimate with it. Do not treasure or belittle what is near, but be intimate with it. Do not make light of or a big deal of what you see with your eyes. Do not make light of or a big deal of what you hear with your ears. Rather, illuminate your eyes and ears.”

Topics: Design Inspiration, Art and nature Inspiration, Art and Design, Art of Business, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Thinking, Rumi, Art of Ancient Wisdom, Art of Leadership, Zen, Bhagavat Gita, Wisdom 2.0



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!