Brand Design, Brand Marketing and Brand Psychology

Memorable Booth Design: Tempting Textures + Luring Lights

Posted by sarmistha tarafder on Aug 2, 2012 11:43:00 AM

patterns and textures

Create a compelling environment. Unleash the memory capsule.

Any designer who does not appreciate or know about good food is not a very good designer. The planning of a meal and it presentation - the texture, the color, the tastes, the hot and cold temperatures - are the same concerns that affect an environment. Robert Kime, Architectural Digest

Pattern, texture, color, light are integral parts of design that aids to the memorability of a brand. Patterns come in various forms and colors. Thy may be abstract, anthemion, argyle or art deco, batik or basket-weave just to name a few. Patterns when combined with texture makes the architectural design rich and beautiful. The space either achieves harmony or excellence. Textures and or patterns are salient features that plays an important role in defining the rhythm of the exhibit design. Textures are recognized by touch and sight. As William Morris so elegantly puts it: "If there is a reason for keeping the wall very quiet, choose a pattern that works all over without pronounced lines...Put very succinctly, architectural effect depends upon a nice balance of horizontal, vertical and oblique. No rules can say how much of each; so nothing can really take the place of feeling and good judgement."

“Light is the magical ingredient that makes or breaks a space."

Add lighting to the mix and you construct the element of feeling. The space starts to communicate to you at a cellular level. Light when diffused off textured surfaces form interesting patterns. Directional lighting amplifies a texture, producing variations in shadows; soft, diffused lighting, on the contrary, minimize contrast and shadows, making textures difficult to read. A perfect example of the play of light, texture and color comes from Evonik Industries. PLEXIGLAS® Textured Sheet RADIANT creates colors that change according to the viewing angle, which is known as the Radiant effect. There is a colorful play of hues that is set off to particular advantage by the surface textures.

Patterns and textures have been part of our life since the per-historic era. Evident everywhere from cave paintings to skin art they play an important role in everyday life and have cultural, religious, and philosophical significance. Our ancestors derived their inspiration from the organic world and everyday objects. Their art has not been forgotten. It dwells deep in our psyche."Old patterns seem excitingly fresh when rejuvenated by a contemporary palette."

One perennial design feature always to remember: Contrast is the magic key. The light and the dark "the old and the new, the rough and the soft. The clash of it all is very sexy."

Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Creative Exhibition Booth Design, custom modular exhibits, Booth Design Inspiration, Architectural Display Signs, Color inspiration, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles, Angled Island Booth, Island Booth Design, Island Exhibits, Trade show exhibit design

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!