Brand Design, Brand Marketing and Brand Psychology

Creativity Demystified! STARE AT THE FACE OF FEAR

Posted by sarmistha tarafder on Apr 7, 2020 1:22:53 PM

creativity demystified
HubSpot Video

creativity 2



“Fears are educated into us, and can, if we wish, be educated out.”

We are thinking about the life that we just left behind, and have entered a space that is isolating, unknown and frightening! For a change, we have to live with ourselves with the 'digital only' interaction. For a change, we have to give up the idea of being rampant consumers and start living with bare essentials. For a change, we have to power and polish our minds to focus on our next creation!


“Don't just be a consumer, be a creator. Somewhere inside you is a masterpiece waiting to be exposed.”

As an exercise to find how this 'thing' called 'creativity' works, we venture out in this audacious journey to demystify creativity. The 4 nuggets that we jot down here is our humble way in trying to harness creativity.

Perhaps you ask, "Harnessing creativity? How very arrogant." After all, Buddha sitting under the Bodhi Tree doing apparently nothing is the grand master of creation that the planet has ever known. Why do we need to put effort in harnessing creativity? The short answer, in a culture obsessed with doing, we simply cannot comprehend the idea of just sitting and doing nothing will make us more creative. Hence, we postulate the 4 ways to flirt with creativity.

In the blogosphere, dominated with '5 Quick Tips', '7 Awesome Ways', '3 Must Haves' we bring you 4 pieces that goes into making creativity happen!






Be insanely curious about anything and everything. As Arne Dietrich, Professor of Psychology mentions creativity can be deliberate and cognitive. That means you have to be perpetually on the lookout for information that is new and happening. Every 'bit of information' that is specially not part of your core discipline when combined with other knowledge nurtures the seed of creativity. As Professor Dietrich puts it, deliberate and cognitive creativity comes from the PFC in your brain. The PFC is responsible for focused attention and connecting the dots between information that you have stored in the other parts of the brain.


brand design-rearrange information

Image: GobalShop 2019


Look at data and information at innovative ways. Find out how your audience digest information. Pew Research Center survey explores these five broad dimensions of people’s engagement with information and finds that a couple of elements particularly stand out when it comes to their enthusiasm: their level of trust in information sources and their interest in learning, particularly about digital skills.

When the nobel laureate, Professor Muhammad Yunus reversed the circle of "low income, low saving & low investment", into a circle of "low income, injection of credit, investment, more income, more savings, more investment, more income" he put together existing information in new and novel ways being extremely deliberate and cognitive in his creation.






”Prisoners who never wrote a word in the days of their freedom will write on any paper they can lay hands on,” says Dorothea Brande in her classic, Becoming A Writer. ”Innumerable books have been begun by patients lying on hospital beds, sentenced to silence and refused reading.” Furiously unplug while you’re incubating your project. Spend time with yourself in solitude. It is the fertilizer for your creative crop. Spend time on yourself doing something festive. Set an Artist Date for yourself. Visit museums and monasteries, hike through widerness, attend "lectures on the odd, the improbable, or merely interesting… participate in musical performances by traveling Tibetan monks"...or do that which brings you in touch with yourself. This creates a rich tapestry of new images, thoughts and perspectives that gets seeded in your subconscious, to be revealed when you are at emotional crossroads. This gives rise to what Professor Dietrich says deliberate emotional creativity.

Explore these virtual museums and find ways to incubate new ideas.



brand design-incubate wils ideas that are wildly out of context

Image: GobalShop 2019







“Those who do not know the torment of the unknown cannot have the joy of discovery.” The Art of Scientific Investigationa must read by W.I.B Beveridge In this book, he explores the minds of the most famous scientists of watershed discoveries. His conclusion: serendipity, intuition, and imagination displays the habits of mind that produce good ideas." "[Intuition] is always in response to something.”

When Frederick Kekule's (1829 - 1896) saw the dream of a snake coiled and biting its tail; in an intuitive flash, he realized that the molecular structure was characterized by a ring of carbon atoms. It is important to recognize that Kekule was immersed in the problem of how atoms combine to form molecules, and he was focused on benzene. Intuitive outcomes are prolific when there is a strong emotional focus and intention to solve a specific issue.


brand design-use intuition

Image: GobalShop 2019


This "eureka" moment of a sudden flash of knowledge is what Professor Dietrich calls spontaneous and cognitive creativity. It involves the basal ganglia of the brain that operates outside your conscious awareness. "Out of box thinking" requires the conscious brain to stop working. By doing this, your subconscious takes the driver seat and the PFC is activated in connecting information in new and novel ways.






“The painter has the Universe in his mind and hands.”  Leonardo Vinci.
Creative inspiration is mysterious. When the conscious brain and the PFC are resting, it is then possible for spontaneous ideas and creations to happen.


Wolfgang Amadeus Mozart sums it up very well. ”When I am… completely myself, entirely alone and of good cheer — say, traveling in a carriage, or walking after a good meal, or during the night when I cannot sleep; it is on such occasions that my ideas flow best and most abundantly.
“Whence and how they come, I know not; nor can I force them. Those ideas that please me I retain in memory…[and] if I continue in this way, it soon occurs to me how I may turn this or that morsel to account…
All this fires my soul, and, provided I am not disturbed, my subject enlarges itself, becomes methodised and defined, and the whole, though it be long, stands almost complete and finished in my mind, so that I can survey it, like a fine picture or a beautiful statue, at a glance… What a delight this is I cannot tell! All this inventing, this producing, takes place in a pleasing lively dream.”



brand design-turn ordinary into extraordinary

Image: GobalShop 2019


Amygdala is the seat of spontaneous and emotional creativity. These spontaneous and emotional creative moments are very powerful, such as an epiphany, or a religious experience. This type of creativity is not cognitive. But often skill (writing, artistic, musical) is needed to create something from the spontaneous and emotional creative idea. As Professor Dietrich mentions, you cannot design for this experience to happen. It is spontaneous!








"Each man comes into this world with a specific destiny: he has something to fulfill, some message has to be delivered, some work has to be completed. You are not here accidentally, you are here meaningfully. There is a purpose behind you. The whole intends to do something through you." osho

Your ideas and your thoughts will open up new worlds.

Use the panic and pause of these turbulent times to create!


Happy Creating!

Reach out if you are in need of inspiration.

Social isolation might be the trending keyword, but, your mind need not suffer the pangs of seperation. 

Topics: Art and nature Inspiration, Art and Design, Art of Presentation, Mozart, Creativity Desmystified, Sarmistha Tarafder, Art of Creation, Art of Thinking, Art of Ancient Wisdom






1. Rise above negative thoughts by consciously choosing positive thoughts

2. Rise above imagined bad situation by removing the label “bad”

3. Rise above failure by realising failure isn’t final – try again, try it in a different way

4. Rise above good & bad labels by dropping labels.

5. Rise above problems by seeking solutions.

6. Rise above interesting to meaningful

7. Rise above every day analysis of 'why this' to solution finding and sharing exploration

8. Rise above past & embrace the present

9. Rise above criticism and extract the good from any feedback

10. Rise above mistakes & cherish the journey

11. Rise above can’t, drop the “t” and explore can

12. Rise above individual expectations to common goals & unity

13. Rise above excess & explore to do with less.

14. Rise above being trapped in thought & learn to free your mind

15. Rise above sense fulfilment & explore your senses to the full

16. Rise above outer thrills & seek inner calm

17.  Rise above “if only”, cherish “as is” & create “what if”


opportunity comes knowing how to blossom the minds of your audience

18. Rise above negative self-talk & practice positive inner dialogue

19. Rise above a noisy self-defeating mind & sense the gaps

20. Rise above hearing & actually listen

21. Rise above anger and seek solutions

22. Rise above “should” and experiment with “could”

23. Rise above blaming & start aiming

24. Rise above the need of certainty & embrace uncertainty

25. Rise above reactivity & unlock your pro-activity.

26. Rise above complexity & incorporate simplicity

27. Rise above time bound & consider the timeless

28. Rise above homogeneity & embrace diversity

29. Rise above imperfections & accept individuality & uniqueness

30. Rise above approval seeking, and be you – THE REAL YOU

31. Rise above hypotheses to workable and practical

32. Rise above “What can I get?” to consider “What can I give?”

33. Rise above rushing & embrace the moment fully

34. Rise above the job of delivery & exceed expectations


opportunity comes when you shine the bugs on your brand -1


35. Rise above comfort to gratitude

36. Rise above the known & journey to the unknown

37. Rise above impermanence & embrace & celebrate every moment

38. Rise above material possessions & enjoy health, value, love and REAL MEANING

39. Rise above quantity & appreciate quality

40. Rise above rigid & fixed to flexibility, versatility & finesse

41. Rise above jargon & create user-friendly, transparent & direct interaction

42. Rise above efficient to exceptional

43. Rise above pleasure seeking to pleasure giving

44. Rise above individual vision to providing overall provision

45. Rise above reckoning to reasoning

46. Rise above insightful to delightful

47. Rise above one tracked to multi-dimensional

48. Rise above short-term satisfaction to long-term contentment

49. Rise above brilliant to outstanding

50. Rise above the ordinary & reach for the extraordinary

51. Rise above the picture & the thousand words to float and dream in space of nothingness.


opportunity comes knowing how to use the newtools of trade


52. Rise above the walls & move beyond the boundaries

53. Rise above the year & consider 100 years from now

54. Rise above control & sense the freedom of letting go

55. Rise above the commotion & pause

56. Rise above ground level and soar in the open skies

57. Rise above other-investigation to self-investigation

58. Rise above logic to imagination

59. Rise above finality to flexibility

60. Rise above needing to reach a goal to enjoying the journey.

61. Rise above yesterday to today

62. Rise above specialness to uniqueness

63. Rise above words to the wordless

64. Rise above frustration with creation

65. Rise above needing to helping

66. Rise above “Why?” to “Why ask why?”

67. Rise above the need to be perfect and enjoy imperfection

68. Rise above yardsticks & create a new measure

69. Rise above repetition to expedition

70. Rise above doubt by recognizing doubt is thought


opportunity cmes knowing how to serve simple magnificence


71. Rise above bad habits by replacing with good habits

72. Rise above discounts to enhancements

73. Rise above short-lived to legacy

74. Rise above the muddle & restart from clarity

75. Rise above rules & consider new options

76. Rise above petty problems by considering the vastness of the universe

77. Rise above differences to embrace similarities

78. Rise above temporary imbalance and celebrate universal harmony

79. Rise above scepticism & bathe in potential

80. Rise above problem seeing to problem solving

81.Rise above momentary illusion & permit yourself to dream

82. Rise above disbelief & entertain wonderment

83. Rise above knowing & embrace new learning

84. Rise above seriousness & entertain a fantasy

85. Rise above the commonplace to the rare

86. Rise above the already learned & welcome curiosity

87. Rise above winning & enjoy taking part

88. Rise above insults & focus on the millions of good things

89. Rise above certainty & explore fascination




90. Rise above what you can’t do & focus on what you can do

91. Rise above need to choice

92. Rise above longstanding rules & invent new rules

93. Rise above the drama of the moment to a year from now

94. Rise above imagined superiority of humans & embrace the planet

95. Rise above conditional love to unconditional love

96. Rise above what’s wrong & focus on what’s right

97. Rise above the planet & contemplate the universe

98. Rise above barriers of confinement to the potential of infinity

99. Rise above what you think & explore what you feel

100. Rise above for an aerial view

Latest Posts

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!