Brand Design, Brand Marketing and Brand Psychology

4 Power Body Languages To Ensure Success At Trade Show Exhibiting

Posted by sarmistha tarafder on Jun 11, 2019 6:57:52 PM


Average trade show exhibitors present themselves in an average way. You, [if you are reading this article], do not want to be average. You want to be phenomenal. You want people to remember YOU! That means, you consciously participate in the Think–Feel–Do Loop


powerful gestures

body language



Know the "Power Posture"


When you open up your body, you not only occupy more space, you confidence level gets a major boost. In a study conducted by Amy Cuddy and her colleagues from Harvard Business School, shows that open postures reflect high power and closed postures reflect low power. Not only do these postures reflect power, it goes a step beyond. It produces it. Spending time in a power pose increases testosterone, risk taking, pain tolerance, and belief in one’s own leadership abilities. Additionally, it opens up your breathing, calms your nerve and gets you prepared. Next time, you are are interacting with the attendees at a trade show or any event that you might host, open up your posture for enhanced cognitive functioning that clearly boost your speech quality and makes you considerably captivating and enthusiastic!


"We found two minutes in a power pose—arms and legs stretched out—spikes a person’s testosterone and drops their cortisol. It works for both genders. It’s the ratio that’s important."



Avoid Handheld Devices

Yes, I know ipads and notebooks are all the raves in the exhibiting industry. But guess what? The size of your presentation device matters. It has unintended consequences on your mood and your level of confidence. Be aware: when using an Ipad or digital tablet, your posture automatically gets contracted. In the same study, Maarten Bos and Amy Cuddy found that people were more likely to be assertive after spending time in a more open posture using a laptop or desktop computer compared with in a constricted posture using a tablet or a phone-sized device. Avoid using, handheld devices as a means of presentation at all cost. It might be cool and trendy but it heightens your anxiety level. Instead, use Ipad as a medium for self entertainment amongst your visitors. Before presentation or meeting, spend some time away from the phone or tablet. The lack of distractions will help you gain focus and organize your thoughts and will arm you with confidence and composure.

“When our body language is confident and open, other people respond in kind, unconsciously reinforcing not only their perception of us but also our perception of ourselves.”

Source: IdeaAcademy 2018

HubSpot Video

body language



Mind Your Facial Expressions

"The face is like a switch on a railroad track. It affects the trajectory of the social interaction the way the switch would affect the path of the train." Fridlund, A. (1994). Human Facial Expression: An Evolutionary View. San Diego, CA: Academic Press.


If you spend hours frowning and focusing at a computer screen, "it’s likely that prolonged negative facial expression will have an effect on your mood and the perceptions others have of you." Find a mirror and “reset” your expression before you go out there meeting your clients and prospects.

The way we stand, the way we walk, the way we sit and the expression that we wear on our face vastly affects our mood and our behaviour. Spending time deliberately smiling can help you feel more positive. Research shows that lowering the pitch of your voice makes you feel more powerful and think more abstractly. Moral of the story: act as if the world is your oyster.


Feel happy and confident and it’s very likely you will actually start to feel more happy and confident. Richard Wiseman calls this the “as if” principle – behave as if you feel happy and confident



Gesture As You Talk

By externalizing your thought process in the form of hand gestures, you actually take the load off your brain. Susan Goldin-Meadow at the University of Chicago and her colleagues say that "gesturing probably makes the math part of the task less mentally taxing by externalizing and visualizing relevant information, thereby freeing up cognitive resources for the memory challenge." Research shows that presenters are perceived as more  competent when they make hand gestures compared with when they keep their hands still.

"Like tone, volume, and pacing of your speech, gestures are another tool to punctuate what you’re saying. Gestures can also help the audience understand and remember what you said. The key thing here is to ensure your gestures are meaningfully related to what you’re saying, and not just random hand flapping."

Here are some gestures that can be read in a positive or a negative fashion depending on culture and context:

1. A clenched fist can indicate anger in some situations or solidarity in others.

2. A thumbs up and thumbs down are often used as gestures of approval and disapproval.

3. The "okay" gesture, made by touching together the thumb and index finger in a circle while extending the other three fingers can be used to mean "okay" or "all right." In some parts of Europe, however, the same signal is used to imply you are nothing and in some South American countries, the symbol is actually a vulgar gesture.

4. The V sign, created by lifting the index and middle finger and separating them to create a V-shape, means peace or victory in some countries. In the United Kingdom and Australia, the symbol takes on an offensive meaning when the back of the hand is facing outward.
Former FBI agent and body language expert Joe Navarro breaks down the various ways we communicate non-verbally. What does it mean when we fold our arms? Why do we interlace our fingers? Check out Joe's book "The Dictionary of Body Language"
HubSpot Video

body language


Non-verbal tools like posture, facial expression, body movement and geStures play a vital role when YOU are staffing Your booths and, wheN you been tasked to deliver some awesome presentations.


“The speaker who stands and talks at ease is the one who can be heard without weariness. If his posture and gestures are so graceful and unobtrusive that no one notices them, he may be counted truly successful.” Dr. Ralph C. Smedley, the founder of Toastmasters International [pdf]

Next time, you are facing a challenging moment, "open up your posture, stand tall, talk strong, gesticulate – act “as if” you are in control – and your wishful thinking may just become reality."




Presence materializes when you are not in haste, nothing to prove — you are completely attuned to your own authentic self. BECAUSE,

“Impostorism causes us to overthink and second-guess. It makes us fixate on how we think others are judging us (in these fixations, we’re usually wrong), then fixate some more on how those judgments might poison our interactions. We’re scattered—worrying that we underprepared, obsessing about what we should be doing, mentally reviewing what we said five seconds earlier, fretting about what people think of us and what that will mean for us tomorrow.”
Some of life’s biggest hurdles call for moments of sincerity and control. Too often, we approach these high-pressure moments with fear and execute with anxiety. Based on her best-selling book Presence: Bringing Your Boldest Self to Your Biggest Challenges, Harvard Business School professor and social psychologist Amy Cuddy shares "revolutionary research and personal narratives in this impassioned, engaging, and innovative presentation." Watch the video to pick up simple techniques to complete inner transformation, harness the power of presence, and perform at the highest levels of confidence.  Source: IdeaAcademy 2018
HubSpot Video


body language


"As we let our own light shine, we… give other people permission to do the same. As we’re liberated from our own fear, our presence automatically liberates others."

Signing off by celebrating THE FEARLESS YOU.😀


Topics: Art of Business, Art of Marketing, Booth Staffing, Booth Staffers, employee motivation, Sarmistha Tarafder, Body Language









“The face is a picture of the mind with the eyes as its interpreter.”  


When a person looks directly into your eyes while having a conversation, it indicates that they are interested and paying attention. However, prolonged eye contact can feel threatening.
On the other hand, breaking eye contact and frequently looking away might indicate that the person is distracted, uncomfortable, or trying to conceal his or her real feelings.


Body Language - Eyes

Blinking is natural, but people often blink more rapidly when they are feeling distressed or uncomfortable. Infrequent blinking may indicate that a person is intentionally trying to control his or her eye movements.
Pupil size can be a very subtle nonverbal communication signal. While light levels in the environment control pupil dilation, sometimes emotions can also cause small changes in pupil size. For example, you may have heard the phrase "bedroom eyes" used to describe the look someone gives when they are attracted to another person. Highly dilated eyes, for example, can indicate that a person is interested or even aroused. 



"anytime you open your mouth to talk, you have opened
your mind for the entire world to see what is hidden in there!"




Smiling is perhaps one of the greatest body language signals, but smiles can also be interpreted in many ways. "A smile may be genuine, or it may be used to express false happiness, sarcasm, or even cynicism."
When evaluating body language, pay attention to the following mouth and lip signals:


pursed lips


Pursed lips: "Tightening the lips might be an indicator of distaste, disapproval, or distrust."

Covering the mouth: "When people want to hide an emotional reaction, they might cover their mouths in order to avoid displaying smiles or smirks."

Turned up or down: "Slight changes in the mouth can also be subtle indicators of what a person is feeling. When the mouth is slightly turned up, it might mean that the person is feeling happy or optimistic. On the other hand, a slightly down-turned mouth can be an indicator of sadness, disapproval, or even an outright grimace."

biting lips

Lip biting: "People sometimes bite their lips when they are worried, anxious, or stressed."



THE ARTIFACT —  ULTIMATE NON-VERBAL Crutch — YOUR BOOTH DESIGN IS A POWER tool that can be used to communicate non-verbally —



booth design side


Multisensory Branding 

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!