With more than 250,000 new products launched globally each year, chances are you are likely to fail in this grand endeavour, if you do not chalk out a path that is going to lead you to success. Lynn Dornblaser, an analyst at market research firm Mintel who tracks new products, says that 85% to 95% of new product launches usually go bust.
But, that does not mean yours have to... if it is done right.
Read MoreTopics: Brand Exhibiting, Booth Display Design, Communication Arts, Product Design, Sarmistha Tarafder, how to use trade shows for product launch
Apparently being bombarded by brand clutter is not something new. The above excerpt is part of the essay written by Samuel Johnson published on January 20, 1759, for his magazine The Idler. Moving closer to our times, in 1988, NY Times reported that a typical consumer is deluged by 5000 brand messages a day which amounts to 2 million a year.
Read MoreTopics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Sarmistha Tarafder, Brand Power, Brand virtue, Value Brand
If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E
Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design
“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
― Charles Babbage, Passages from the Life of a Philosopher
Topics: Exhibit Design, Art and nature Inspiration, Art of Business, Brand Design, Art of Presentation, Booth Design Inspiration, Exhibition Booth Design, Booth Staffers, Art of Enticement, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom
Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits
ONCE UPON A TIME IT WORKED.
LACK OF ORIGINALITY WAS NO BIG DEAL.
REPETITION OF SAME AND IRRELEVANT WAS THE HALLMARK OF THE DAY.
Read MoreTopics: Brand Marketing, Brand Design, Brand Exhibiting, Brand Perception, Sarmistha Tarafder, Brand Power, Branding
Think about this for a moment.
Everyday, you spend more time influencing, persuading, or convincing other people to part with their resources, or to carve out a different path for your brand journey. You are either pitching new marketing ideas in your meetings — possible new events for focused user groups, or, why you should try a new color palette, or, a new anchor statement for your product.
And, it is no different when you participate at events and trade shows — you are are pursuing persuasion. You can do it TWO ways.
Topics: Social Marketing for Tradeshows, Sarmistha Tarafder, Social Media and Trade shows, digital marketing, digital transformation, Video Marketing
PONDER THIS FOR A MOMENT
Living in the 21st century, in the midst of technological overabundance with redundant apps and excessive upgrades and features (that human brain cannot even begin to cope), brands have indeed, become a sorry copy cat of each other in their effort, to out do one another. Since, we, humans, have been conditioned to embrace "the herd, the masses, popular opinion — and to reject what is different, eccentric or stands alone," we have pushed the brands into a "dizzying herd of indistinct options."
Read MoreTopics: Brand Marketing, Brand Potential, brand and business model, brand and artifical intelligence, #CES2018
With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.
Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, 2011 Tradeshow Trends, Trade show convention, Trade Show Exhibit, Golden Proportion, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success, Sarmistha Tarafder
Updated January 2021
As technology colors our life and work in radical and formative ways, forward-thinking brands are approaching the wrath of disruptive technolgy in a more holistic way. For example,
Topics: Sarmistha Tarafder, Technology, digital marketing, digital transformation, embedded technology
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