With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.
Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, 2011 Tradeshow Trends, Trade show convention, Trade Show Exhibit, Golden Proportion, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success, Sarmistha Tarafder
As technology colors our life and work in radical and formative ways, forward-thinking brands are approaching the wrath of disruptive technolgy in a more holistic way. For example,
Topics: Sarmistha Tarafder, Technology, digital marketing, digital transformation, embedded technology
Our brain is designed to run on auto pilot.
That is the reason why change is hard, laborious and outright painful. This is the reason why the baggage of lethargy weighs us down, when we have to make a purchase decision for our company that will affect our productivity and the way we conduct our business with our customers. Be aware, that this is the frame of mind of your buyers.
Read MoreTopics: Brand Marketing, Brand Design, Brand Exhibiting, Brand Perception, Sarmistha Tarafder, brand and business model
Denise Scott Brown
Ordinary does not have to be boring. Ordinary does not have to be sedative. Though, some believe that ordinary dulls the senses and cloaks the wonder of existence.
I say, ordinary sets us up with limitation and it is this limitation that inspires us to glimpse into the realm of extra-ordinary.
Topics: Art and nature Inspiration, Art of Presentation, Art of Marketing, Exhibition Booth Design, Design Principle of Repetition, Sarmistha Tarafder
Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.
Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}
........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.
A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.
Topics: Design Inspiration, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Innovation Design, Brand Design, Custom Modular Trade show Booth, Brand Exhibiting, Booth Design for Trade Shows, Booth Display Design, Booth Design Inspiration, Competitive Intelligence, Art and Science of Lead Generation, 2012 Design Trends, Exhibition Booth Design, Trade show Trends, Sarmistha Tarafder, Skyline Bay Area
Given that an average American attention span in 2013 was around 8 seconds long; it is no wonder that Instagram is one of the fastest growing social media platforms with over 200 million users. (source: Techcruch) Of course, beautiful filters contribute to much of its' success, but, you can also create stunning images and videos and share it across other social channels with the click of your finger (well not really, they just market it that way).
Read MoreTopics: Brand Marketing, trade show marketing to Millenials, Sarmistha Tarafder, Trade Show Marketing, instagram
The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.
The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.
I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.
Topics: Design Inspiration, Bay Area Trade show display, Trade show booth, contemporary space design, Architecture, Inspiration, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Odyssey and Illiad, Envoy Booth, Sarmistha Tarafder, S Portable Display Booths
When speaking at meetings or being engaged in conversations at conventions and trade shows, the conventional advice for preparing is to tell yourself you're great, there's no way you can fail.
The more effective stratagem: Instead of saying "I'm the best and I can do it," ask "How can I do it?" It's called "interrogative self-talk," and has been shown to be more effective than positive statements alone. Asking questions leads to answers. It gives you strategies for carrying out your task right at the top of your mind, and reminds you of your motivation. Source: To Sell Is Human: The Surprising Truth About Moving Others
Topics: Exhibit Design, Art of Business, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Modular Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Art of Thinking
For many thousands of years the growth curve of human progress was painfully slow and very gradual. Perhaps the only spike in the human social growth curve was during the Hellenistic period when Greek culture gained global prominence leading to exploration of arts, literature, theater, architecture, music, mathematics, philosophy, and science. That growth curve gained some momentum experiencing progress and prosperity.
But about 200 years ago something profound happened. Yes, you guessed it right! The industrial Revolution created a massive hike in the growth curve forcing the curve to shoot up almost ninety degrees. The growth has been phenomenal. And, it has not stopped ever since!
Topics: Trade show booth, Trade show Booth ideas, Trade Show Booth Design, The Value of Tradeshows, Projection screen, Sarmistha Tarafder, Trade Fair Dessign, Technology
Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.
Topics: Design Inspiration, Design Tips, Graphic Design, Pop up displays, Pop up displays, Creative Exhibition Booth Design, Art and Design, Art of Business, Exhibition Booth Design, Booth Design trends 2011, Portable Display Booths, Leonardo da vinci, Mathew May, Sfumto, Appli iphone, Sarmistha Tarafder, Trade Show Marketing
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