Brand Design, Brand Marketing and Brand Psychology

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

Experience Trade Show Zen with Skyline at ExhibitorLive 2017

Posted by sarmistha tarafder on Jan 13, 2017 4:04:14 PM

We invite you to experience trade show Zen with us at EXHIBITORLive 2017.


Take a break from the stress and hustle of trade show meetings, planning, and logistics, and let us treat you to a relaxing Zen garden environment at booth 1239.  Clear your mind of deadlines, logistical challenges, and the pressure to prove an ROI with a refreshing Zen experience, complete with tea sampling, Asian sweets and a daily chance to win a $200 gift certificate to the BathHouse Spa in the Delano Hotel for a Zen treat.

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Topics: Principles of Zen Design, Sarmistha Tarafder, Trade Show, exhibitor live 2017

WHERE ARE WE HEADING? PEEK INTO THE MINDS OF CEOs, CMOs and VPs.

Posted by sarmistha tarafder on Jan 10, 2017 4:26:38 PM

 

 

A FRESH NEW DAY.

FRESH new start, fresh beginningS — new questions, new delights and a new path to new self-discovery.

FRESH NEW LEARNINGS. YOU WOULD HOPE.

However, if #CES2017 was any guide, we have seen nothing that has shattered the perception of our reality or our sense of time and space. It was more of the same on their evolutionary path.

Other than, full-on "holographic" heads-up display from BMW, and some creative concept cars from Chrysler, Honda, Bosch and Toyota, the phones, cameras, new virtual reality and augmented/mixed reality products and drones clearly did not capture the hearts and minds of the attendees. At best, it was a warm up of what is yet to come.

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Topics: Graphic Design, trade show technology, Sarmistha Tarafder, 2017 Marketing Trends

REAWAKEN YOUR BRAND — REHABILITATE YOUR BUSINESS MODEL

Posted by sarmistha tarafder on Oct 31, 2016 3:06:48 PM

 

CHANGE OR COLLAPSE

The industry that, which is the stronghold of the American economy was dumbfounded. They heard the unthinkable.

“You can fight [the end of car ownership], and that will probably not turn out well. Or you can acknowledge that this is happening. This is real, serious, and going to change your world." This ultimatum was delivered by the Lyft president and co-founder John Zimmer, at the Los Angeles Auto Show, a couple of years ago.

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Topics: Sarmistha Tarafder, Brand Power, Brand, Branding, brand and business model, Trade and Commerce

COLOR — THE SOUL OF YOUR MESSAGE— HOW WILL YOU USE IT?

Posted by sarmistha tarafder on Jul 13, 2016 2:24:26 PM

 

 

COLOR IS DEEP SEEDED IN OUR SUB-CONSCIOUS

{Just to give you a comparison between the captain (conscious) and the slave (sub-conscious), unconscious mind operates at 40 million bits of data per second, whereas the conscious mind processes at paltry 40 bits per second.}

Our forefathers, their forefathers, their forefathers... and all the way back to the early, pre-historic man, we find color/pigments being extracted from the natural environment to decorate, to fashion, to fabricate and offer to the gods. Color was the way of being.

Color is as old as man himself. No wonder, color triggers powerful psychological message.

Here, I have compiled some color infographics, along with some cultural connotation of color.

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Topics: Color, Brand Colors, Color inspiration, Psycology of Color

BRAND MARKETING — WORDS IN THE world of TECH MAYHEM

Posted by sarmistha tarafder on Jul 7, 2016 3:35:36 PM

 

In a culture of visual and technological mobocracy, we have forgotten the power of words. Sad isn't it?

Yet, the greatest of the great were always aware of the strength of the words. And they harnessed it with superior charm and considerable acumen.

Most of us would agree that, Nelson Mandela is an icon of freedom and a powerhouse of forgiveness and statesmanship. However, did you know that, during his prison days, it was unlawful even to quote him (for the fear of massive uprising). And, here is why?

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Topics: Brand Perception, Idea Brands, Sarmistha Tarafder, Branding, Value Brand

BRAND DESIGN — HOW DO I STAND OUT?

Posted by sarmistha tarafder on Feb 22, 2016 1:57:43 PM

 

 

 

 


The 'SHOCK AND AWE" does work sometimes. However, you do have to work hard at it — each time, every time. And, often you have to resort to manipulation, which is not always a good idea.

 

THE EASIER ROUTE to EXPLORE ... REDEFINE YOUR OPPORTUNITY...

By all traditional definition, modern art was not a very pretty sight. It was actually rather ugly. It was devoid of definition, fluidity and the perfect perspective proportions that the Renaissance was all about.

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Topics: Brand Power, Picasso, Matisse, 20th Century Mordernism

SURFING THE WAVES THAT IS DRIVING CONTEMPORARY COMMERCE

Posted by sarmistha tarafder on Feb 9, 2016 4:30:28 PM

 

With all the thrill and charge of @superbowl50, few of us noticed that IBM, (in a span of one week) just made it's third acquisition this month . The gusto which which 'Big Blue' acquired these design and creative services businesses, begs you to think that something BIG is going on. 

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Topics: Sarmistha Tarafder, Trade Show, trade, commerce

BRAND TRENDS — DRIVING SATISFACTION & ACQUIRING NEW CUSTOMERS

Posted by sarmistha tarafder on Jan 28, 2016 2:46:12 PM

 

 

 

Getting back in the space, getting back into writing.

Thank you Gordon Nary, for giving me the much needed nudge to get my act together. And, for my other readers, I am ever so grateful for your patience. Thank you for understanding that given any circumstances, I always strive for quality over quantity.

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Topics: Disruptive Innovation, Branding, Face-to-Face Marketing, customer satisfaction

STRIKE OUT AT RSA CONFERENCE 2017

Posted by sarmistha tarafder on Nov 5, 2015 11:42:25 AM

 

 

 

Updated October 2016

“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”
Henry David Thoreau, Walden

Yet, it is 21st century and we are at best, floundering at building a stronG foundation.

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Topics: Tradeshow booth design, Art of Marketing, contenmarketing, cybersecurity

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!