Brand Design, Brand Marketing and Brand Psychology

Booth Design Ideas: Stimulating Depths!

Posted by sarmistha tarafder on Oct 8, 2012 3:31:00 PM

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Topics: Tradeshow booth design, Art and Design, Architecture, Exhibition Booth Design, applied geometry, Trade show lounge, Trade Show Booth Design, Trends in Booth Design, Social Media in Tradeshow booth design, Trade Show Rigging, Sarmistha Tarafder, Trade show marketers, 2011 Tradeshow Trend, Elegant design, Trendy Booth Design, Trade show design 2012, Social Marketing, Trade show exhibit design

Magic by Design: Enchanted by the "Guy"

Posted by sarmistha tarafder on Oct 4, 2011 2:55:00 PM

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Topics: Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, 21st century, The Art of Start, Designer, Guy Kawasaki, Enchantment, Apple, Steve Jobs, Sarmistha Tarafder, Art of Creation, 2011 Tradeshow Trend, Art of Ancient Wisdom

Designers' Dissension: Passion versus Reason

Posted by sarmistha tarafder on Sep 26, 2011 11:52:00 AM

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Topics: Art and nature Inspiration, Art and Design, Art of Business, 21st century, Passion, Designer, Reason, Sarmistha Tarafder, Art of Creation, 2011 Tradeshow Trend, Art of Ancient Wisdom

Economics of Existence: Evolved Elegance

Posted by sarmistha tarafder on Aug 15, 2011 3:30:00 PM


"Elegance is not a dispensable luxury but a factor that decides between success and failure."  Edsger Dijkstra
Through out his scientific career, Dijkstra, the sage of software programming, insisted on simplicity and elegance in computing and mathematics. His Shortest Path Algorithm formulated in 1956-57 is used in services like MapQuest that finds the shortest way to drive between two points on the map. In a techno-mobile world of today, it is also used to solve problems like network routing, where the goal is to find the shortest path for data packets to take through a switching network. Shortest Path Algorithm is also used in more general search algorithms for a variety of possibilities ranging from automated circuit layout to speech recognition. This multifaceted application demonstrates his hallmark of "simplicity being a prerequisite for reliability." Edsger Dijkstra might be the modern day computer sage, emphasizing elegance but point be noted that evolution always favors elegance. In other words evolution is driven by the Law of Least Effort. It advocates that life and well designed machines will naturally choose the path of least resistance or "effort". Ancient Vedas speaks about this principle as the principle of economy of effort or "do less and accomplish more". It is this principle that has been the driving force behind our evolution. From hunter-gatherer, to agricultural, to industrial, post-industrial and now our evolution into Knowledge Age is a story of the Law of Least Effort. It is a story of Evolved Elegance.

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Topics: Graphic Design, Tradeshow booth design, Art of Business, Brand Design, Trade shows, Edsger Dijkstra, Nico Stehr, Michael Margolis, Sarmistha Tarafder, Art of Creation, 2011 Tradeshow Trend, Brand, Art of Leadership

Design Anomaly: When Less is More, When More is More.

Posted by sarmistha tarafder on Jul 6, 2011 10:52:00 AM

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Topics: Art and Design, 21st century, Sarmistha Tarafder, 2011 Tradeshow Trend, Heidi Montag, Alex Webb, Ludwig Mies van der Rohe, Buckminster Fuller

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!