Brand Design, Brand Marketing and Brand Psychology

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Golden Proportion, 2011 Tradeshow Trends, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success

Competitive Intelligence: The Case for Trade Shows

Posted by sarmistha tarafder on Sep 12, 2011 10:24:00 PM


 
Updated: Sep 2016.
 
"Of all those in the army close to the commander none is more intimate than the secret agent; of all rewards none more liberal than those given to secret agents; of all matters none is more confidential than those relating to secret operations." Sun Tzu

We live in an Age of Knowledge. The competitive edge lies no longer only in gaining new sales lead or finding new partners and alliances.

 

Gaining competitive intelligence over your industry, customerS, competitorS, supplierS, and potential partners are the new prerequisites of your competitive advantage and your FIELD marketing managers are the secret agents IN this new battlefield.

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Topics: Sarmistha Tarafder, Tradeshow booth design, Trade Show Graphics, 21st century, Social Media, Trade Show Marketing, Trade Show News, 2011 Tradeshow Trends, Tradeshow Sustainability, Competitive Intelligence

Trade Fair Design: The Can, A Brand: An Environmental Leap

Posted by sarmistha tarafder on Jun 6, 2011 5:17:00 PM

The Story of the Aluminum Can.

The aluminum can was fairly content containing the magic potion inside and exhibiting the power of Amazon Açaí berry outside as its prized label. Thanks to the wonder of technology: the can chuckled; "now I can, no pun intended, provide some value to the stressed out robotic race that is always on the look for the next elixir with the promise to cure all that ails them" what a bunch of naive species.

Nonetheless, the can was was happy to be of use. Afterall, once upon a  time it lived lived in the earth crust in the form of Bauxite. It had to wait for billions of years to be mined in either Australia, India, Jamaica or in areas in or around the equator. Once mined, Alumina had to be extracted from Bauxite, electrolyzed in dissolved crystal to generate aluminum metal and then transformed into what we commonly know as the aluminum can. Boy, that was certainly a long journey!

One day the can thought about traveling to the Amazon. It just made sense. It had heard so many stories about the mystical Amazon rainforest. So it mustered up all its strength and proposed it to its master Zola. The master, with a nose for business decided to take it even a step further. Zola thought, wouldn't it be great if we created the Amazon environment in a 10' x 20' linear space, in a trade show market place to introduce our new product to the rest of the world!

The can, the master and the Açaí berry all settled on it.
Not the best, but at least a berry berry big home run for now!

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Topics: Exhibit Design, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Graphic Design, Exhibit Rental, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Tradeshow Sustainability, 2011 Tradeshow Trends, at-show promotions, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, exhibit deisgn trends 2011, Aluminum Can

Trade show Design: Integrity in "I"

Posted by sarmistha tarafder on Feb 11, 2011 10:11:00 AM

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Topics: Sarmistha Tarafder, Bay Area Trade show display, Trade Show Graphics, applied geometry, Industrial design, Architecture, Regulating lines, Trade Show Exhibit, Innovation Design, Silicon valley trade show booth design, Inellectual Elegance, Intellectual design, Art and nature Inspiration, Inspiration, contemporary space design, Envoy Exhibit System, 2011 Tradeshow Trends, Trade Fair Dessign

Trade show Design: Trend in Contrast and Paradoxes

Posted by sarmistha tarafder on Jan 21, 2011 7:05:00 PM

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Topics: Exhibit Design, Design Inspiration, Color, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Exhibit Rental, Trade Show Graphics, Booth Flooring, Elegant design, Trade Show Exhibit, S Portable Display Booths, contemporar space design, contemporary space design, Skyline Innovative Products, 2011 Tradeshow Trends, Textures and Patterns

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!