Brand Design, Brand Marketing and Brand Psychology

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Magic by Design: Enchanted by the "Guy"

Posted by sarmistha tarafder on Oct 4, 2011 2:55:00 PM

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Topics: Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, 21st century, The Art of Start, Designer, Guy Kawasaki, Enchantment, Apple, Steve Jobs, Sarmistha Tarafder, Art of Creation, 2011 Tradeshow Trend, Art of Ancient Wisdom

Designers' Dissension: Passion versus Reason

Posted by sarmistha tarafder on Sep 26, 2011 11:52:00 AM

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Topics: Art and nature Inspiration, Art and Design, Art of Business, 21st century, Passion, Designer, Reason, Sarmistha Tarafder, Art of Creation, 2011 Tradeshow Trend, Art of Ancient Wisdom

Competitive Intelligence: The Case for Trade Shows

Posted by sarmistha tarafder on Sep 12, 2011 10:24:00 PM


 
Updated: Sep 2016.
 
"Of all those in the army close to the commander none is more intimate than the secret agent; of all rewards none more liberal than those given to secret agents; of all matters none is more confidential than those relating to secret operations." Sun Tzu

We live in an Age of Knowledge. The competitive edge lies no longer only in gaining new sales lead or finding new partners and alliances.

 

Gaining competitive intelligence over your industry, customerS, competitorS, supplierS, and potential partners are the new prerequisites of your competitive advantage and your FIELD marketing managers are the secret agents IN this new battlefield.

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Topics: Trade Show Graphics, Social Media, Tradeshow booth design, Tradeshow Sustainability, 2011 Tradeshow Trends, 21st century, Competitive Intelligence, Trade Show News, Sarmistha Tarafder, Trade Show Marketing

Design Anomaly: When Less is More, When More is More.

Posted by sarmistha tarafder on Jul 6, 2011 10:52:00 AM

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Topics: Art and Design, 21st century, Sarmistha Tarafder, 2011 Tradeshow Trend, Heidi Montag, Alex Webb, Ludwig Mies van der Rohe, Buckminster Fuller

Art of Leadership: Law of Diffusion of Innovation

Posted by sarmistha tarafder on Jun 26, 2011 7:34:00 PM

Believe in not what you do but why you do it.
People do not buy what you do. People buy why you do it.

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Topics: Tradeshow booth design, 21st century, Simon Sinek, Why do you do what you do, Loyalty, Innovation, Law of Diffusion of Innovation, Sarmistha Tarafder, Creativity, Art of Leadership

Art of Creation: Harnessing the Concept of Shunya

Posted by sarmistha tarafder on Jun 20, 2011 2:34:00 PM

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Topics: Graphic Design, Art and nature Inspiration, Art and Design, 21st century, Right Brain, Global Convergence, Daniel Pink, Arthur Schopenhauer, Thomas L. Friedman, Aryabhata, concept of 0, free, nothing, Nirvana, Tipping Point, Sarmistha Tarafder, Art of Creation, Globalization 4.0, Art of Ancient Wisdom

Dance of Colors: A Day in a Year!

Posted by sarmistha tarafder on Mar 19, 2011 5:24:00 PM

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Topics: Trade Show Graphics, 21st century, Innovation Design, Color, Inspiration, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Consciousness, Sarmistha Tarafder

Tradeshow Booth Design: Flirting with Ambiguity

Posted by sarmistha tarafder on Feb 17, 2011 5:09:00 AM

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Exhibit Design, contemporary space design, 21st century, Architecture, Brand Potential, Trade Show Exhibit, Creative Marketing, Custom Modular Tradeshow exhibit, Ambiguity, Sarmistha Tarafder, Trade Show Marketing, Rumi

Trade Show Booth: An experience in Kinetic Sculpture

Posted by sarmistha tarafder on Nov 8, 2010 2:00:00 AM

After having a very successful launch, Envoy is about to set a new benchmark in the avenue of pre-fabricated custom modular exhibits. It empowers trade show exhibitors with the unrivaled advantage of a clean, contemporary look in a lighter-weight system. The design is in keeping with the trend of today's most in demand brands. 

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Topics: Design Inspiration, Graphic Design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, 21st century, Architecture, Brand Design, applied geometry, Inellectual Elegance, Geometry, geometric design, Product Design, Golden Proportion, Ratios, Proportions, Golden Ellipse, Sarmistha Tarafder, Island Exhibits, Characteristics of Famous Brands

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!