Brand Design, Brand Marketing and Brand Psychology

Peninsula Booth Design Inspiration: Captivating Curves!

Posted by sarmistha tarafder on Jun 4, 2012 1:08:00 PM


During the launch of Levi's Curve ID jeans in 2010, Levis launched a 5 week integrated marketing campaign that touched on experiential marketing, social media and outdoor events in shopping malls and city centers throughout the UK.
Brand ambassadors for Levi's encouraged women to find their perfect curve jeans shape in-store for the chance to win a £1000 Levi's shopping spree. The idea behind the campaign was to drive long-term engagement with the brand and needless to say it was a stroke of marketing genius that has been reaping phenomenal results.

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Topics: Art and nature Inspiration, Art and Design, exhibit deisgn trends 2011, Booth Design Inspiration, Trade Show Exhibit, Color inspiration, 3-side open booth design, Serpentine booth design, Sarmistha Tarafder, Modern Booth Design, Trade show design 2012, Trade show exhibit design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!