Brand Design, Brand Marketing and Brand Psychology

End of Business As YOU KNOW IT. Rethink!

Posted by sarmistha tarafder on Sep 9, 2014 6:44:00 PM

 
 
 
Updated Oct 2016
 
 
We have reached a point in human evolution where society and technology is moving at a tremendous velocity. The scary part: our brains are not designed to evolve this fast.
“The real problem of humanity is the following: we have paleolithic emotions; medieval institutions; and god-like technology. And it is terrifically dangerous, and it is now approaching a point of crisis overall.” E.O Wison
 
 

If you are in the B2B Business or in the B2C business here are two books that are must read for your survival. It will question your business strategy arm you expansive insights. Rebecca Costa in her book, The Watchman's Rattle: Thinking Our Way Out of Extinction, writes how ancient civilizations collapsed because they hit a cognitive limitation. Are we headed for a similar collapse? Can it be prevented?


Brain Solis, on the ther hand, explores the concept of "digital darwinism"– the evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt. In his book,  End of Business As Usual, he talks about the persistent pounding of technology, including social, mobile, and real time web. He says, brand executives have a hard time appreciating what needs to change because they don’t live their brand the way their customers do, and if they don’t live it they can’t understand why adapting to evolving audience expectations is so important. 

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Topics: Art of Business, End of Business As Usual, 4th Industrial Revolution, brand and business model

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!