Brand Design, Brand Marketing and Brand Psychology

How To Design Your Trade Show Exhibit For The Right Audience

Posted by sarmistha tarafder on Mar 18, 2014 11:43:00 AM

As Seth Godin puts it, most ramen is pretty good. So is most pizza. But people don't come and visit you at trade shows/events for 'pretty good'. If you want the right people to pay you a visit and engage with you in a meaningful fashion being 'pretty good' does not cut it.

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Topics: Design Tips, Art and nature Inspiration, Art and Design, Architecture, Architectural Display Signs, applied geometry, Booth Design trends 2014, White Space, Directing Attention, Sarmistha Tarafder, Design Principles

Booth Design Ideas: Stimulating Depths!

Posted by sarmistha tarafder on Oct 8, 2012 3:31:00 PM

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Topics: Tradeshow booth design, Art and Design, Architecture, Exhibition Booth Design, applied geometry, Trade show lounge, Trade Show Booth Design, Trends in Booth Design, Social Media in Tradeshow booth design, Trade Show Rigging, Sarmistha Tarafder, Trade show marketers, 2011 Tradeshow Trend, Elegant design, Trendy Booth Design, Trade show design 2012, Social Marketing, Trade show exhibit design

Expressive Spaces: Asserting Architectural Artistry

Posted by sarmistha tarafder on Sep 17, 2012 11:16:00 AM

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Topics: Tradeshow booth design, Art and nature Inspiration, Architecture, Brand Exhibiting, applied geometry, Expressive spaces, Daniel Libeskind, Sarmistha Tarafder, Skyline Bay Area

Compelling Booth Design: Create Beyond Limits!

Posted by sarmistha tarafder on Sep 4, 2012 2:37:00 PM



Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. ~ Guy Kawasaki

You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.

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Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Business, Architecture, Art of Presentation, Art of Marketing, Booth Design Lounge, Architectural Display Signs, applied geometry, Sarmistha Tarafder, Elegant design, Angled Island Booth, Island Booth Design, Angular Booth Design, Trendy Booth Design, Tribe

Trade Show Display Stand: "Think Different"

Posted by sarmistha tarafder on Oct 10, 2011 5:40:00 PM


"Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it." President Barack Obama, 2011

At EuroShop 2011, Strohbach & Krey Messebau Design GmbH & Co. KG was bold enough to execute the maxim "Think Different". It transforms the exhibiting space into a sand-covered beach. It even goes a step further. The space gives you the illusion of walking down right into the beach. The built-up pier being the corner stone of the exhibit design is very cleverly scaled. You walk on it and disappear into the large graphic wall mural: a magical union of the 2 dimensions. The running clips of the waves lapping at the beach makes a keen appeal to your limbic system. You are transported.

"Think Different" was the new campaign that was the turning point for Apple. It gave the brand much needed vigor and destined Steve Jobs with a cult-like euphoric followers. All because he designed different, so different that he altered our behavior. He propelled the human race forward.

Thank you Steve Jobs. You were a phenomenon.
Thank you Craig Tanimoto. You were the much needed vitality for the weary brand.

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.

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Topics: Trade Show Exhibits, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade Fair Design, exhibit deisgn trends 2011, applied geometry, Trade Show Exhibit, Euroshop 2011, Appli iphone, Apple, Steve Jobs, Sarmistha Tarafder, Trade Show Marketing, trade show exhibiting

Trade Show Booth Design: In on the Angles!

Posted by sarmistha tarafder on May 23, 2011 1:05:00 PM

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Topics: Design Inspiration, Trade Show Exhibits, Trade Show Graphics, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, exhibit deisgn trends 2011, Booth Flooring, Architecture, Brand Design, applied geometry, Booth Design trends 2011, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Skyline Innovative Products, Linear trade show spaces, Sarmistha Tarafder, Industrial design, Regulating lines, Elegant design

Trade Show Booth Design: Hypermodern Minimalism

Posted by sarmistha tarafder on Feb 26, 2011 4:39:00 PM

 

updated 2017

 

THE HUMAN NEED — to EXPRESS AND TO BE NOTICED

"...there is no deeper desire than the desire of being revealed. We all want that little light in us to be taken from under the bushel. The first poet must have suffered much when the cave-dwellers laughed at his mad words. He would have given his bow and arrows and lion skin, everything he possessed, just to have his fellow-men know the delight and the passion which the sunset had created in his soul. And yet, is it not this mystic pain — the pain of not being known — that gives birth to art and artists?"  The Love letters of Kahil Gibran and Mary Huskell

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Topics: Bay Area Trade show display, Graphic Design, Exhibit Design, Exhibit Rental, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Flooring, Architecture, Hanging Structure, Color, applied geometry, Inspiration, postmodern minimalism, hypermodern minimalism, John Pawson, ADHD, Upmarket black and white design, Booth Design trends 2011, Two side open booth design, Sarmistha Tarafder

Trade show Design: Integrity in "I"

Posted by sarmistha tarafder on Feb 11, 2011 10:11:00 AM

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Topics: Bay Area Trade show display, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, 2011 Tradeshow Trends, Architecture, Innovation Design, applied geometry, Inspiration, Inellectual Elegance, Intellectual design, Trade Show Exhibit, Sarmistha Tarafder, Industrial design, Regulating lines, Envoy Exhibit System, Trade Fair Dessign

PURPOSEFUL DESIGN: Deliberation of December

Posted by sarmistha tarafder on Dec 3, 2010 3:12:00 PM

 

In Latin, December means the tenth month. History dictates that in 700 BC, the Roman King Numa Pompilius moved the beginning of the year from March and added January and February.

From here on, the nameless dark stretch contributed to the 12 month Gregorian calendar as we now know it.

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Art and nature Inspiration, Hanging Display Banners, Architecture, Innovation Design, applied geometry, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Trade show lounge, Principles of Design, Ratios, Proportions, Sustaining Innovations, color white, contemporar space design, Usage of textures, Sarmistha Tarafder, Industrial design, Regulating lines, Visual merchandising, Elegant design, Pendant Lights, Lounge settings, Island Exhibits

Trade Show Booth Design: A Perfect Thanksgiving!

Posted by sarmistha tarafder on Nov 23, 2010 7:02:00 PM

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Tradeshow booth design, Trade show booth, Innovation Design, Brand Design, Brand Potential, applied geometry, Inellectual Elegance, Intellectual design, Trade show convention, Trade Show Exhibit, Perfect Thanksgiving, Sarmistha Tarafder, S Portable Display Booths

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!