Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

Design NON-THINKING: The Muse Methodology

Posted by sarmistha tarafder on Mar 2, 2017 5:36:43 PM

 

THE PAIN OF EFFORT

The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.

The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.

I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.

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Topics: Design Inspiration, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Architecture, S Portable Display Booths, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Inspiration, Odyssey and Illiad, contemporary space design, Envoy Booth

How To Design Your Trade Show Exhibit For The Right Audience

Posted by sarmistha tarafder on Mar 18, 2014 11:43:00 AM

As Seth Godin puts it, most ramen is pretty good. So is most pizza. But people don't come and visit you at trade shows/events for 'pretty good'. If you want the right people to pay you a visit and engage with you in a meaningful fashion being 'pretty good' does not cut it.

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Topics: Design Tips, Sarmistha Tarafder, applied geometry, Architecture, Art and nature Inspiration, Art and Design, Design Principles, Architectural Display Signs, Booth Design trends 2014, White Space, Directing Attention

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Booth Design Ideas: Stimulating Depths!

Posted by sarmistha tarafder on Oct 8, 2012 3:31:00 PM

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Topics: Sarmistha Tarafder, Tradeshow booth design, Elegant design, applied geometry, Architecture, Art and Design, 2011 Tradeshow Trend, Trade show exhibit design, Exhibition Booth Design, Trade show design 2012, Social Marketing, Trade show lounge, Trends in Booth Design, Trade Show Booth Design, Trendy Booth Design, Social Media in Tradeshow booth design, Trade Show Rigging, Trade show marketers

Expressive Spaces: Asserting Architectural Artistry

Posted by sarmistha tarafder on Sep 17, 2012 11:16:00 AM

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Topics: Sarmistha Tarafder, Tradeshow booth design, applied geometry, Architecture, Art and nature Inspiration, Brand Exhibiting, Skyline Bay Area, Expressive spaces, Daniel Libeskind

Compelling Booth Design: Create Beyond Limits!

Posted by sarmistha tarafder on Sep 4, 2012 2:37:00 PM



Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. ~ Guy Kawasaki

You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.

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Topics: Sarmistha Tarafder, Tradeshow booth design, Trade Show Exhibits, Elegant design, applied geometry, Architecture, Art and Design, Art of Business, Art of Presentation, Angled Island Booth, Island Booth Design, Art of Marketing, Booth Design Lounge, Architectural Display Signs, Angular Booth Design, Trendy Booth Design, Tribe

Post-Modern Booth Design: Experimenting with Zen!

Posted by sarmistha tarafder on Aug 20, 2012 10:19:00 AM


Simplicity is the shining armor of Zen.

Derived from the Sanskrit word Dhyana, Zen found its way to Japan via China in the form of motionless meditation. The word Zen paints a picture of peace, serenity, waterfall and rounded stones. It has become a part of our every day lexicon, yet we hardly practice what it exhorts. Be here and now. Turn off the filters. Dissolve all preconceptions. Perceive directly. "Dissolve into the eternal now, and realize that the Universe itself peers out through your eyes, hears through your ears, and breaths each breath." Experiencing each moment as it is. According to Chinese Ch’an and Zen, understanding comes only by ignoring the intellect and heeding the instincts, the intuition. True perception comes from vast emptiness.

Whatever the philosophical construct of Zen may be, we all seem to have a visual concept of what Zen is. We talk about Zen like design, we muse on the elegance in the absence of abundance and of course the Zen Master of Subtraction: Steve Jobs is still very alive in our mass psyche. One of Jobs’ great strengths was knowing how to focus. “Deciding what not to do is as important as deciding what to do,” he said. “That’s true for companies, and it’s true for products.”

In his book, The Laws of Subtraction (that will be available on October), Matthew May states  6 simple rules for winning in the age of excess, very much in keeping with the 5 principles of Zen Design Simplicity:

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Topics: Sarmistha Tarafder, Tradeshow booth design, Architecture, Art and nature Inspiration, Cool tade show booth ideas, Mathew May, Art and Design, Art of Business, Art of Creation, Art of Ancient Wisdom, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Architectural Display Signs, Angular Booth Design, Outrageous Exhibit Booth Design, Principles of Zen Design, Minimalistic Design, Trends in Booth Design

Design Trends 2012 and Beyond: A Multi-Generational Experience!

Posted by sarmistha tarafder on May 11, 2012 7:03:00 PM

 

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Topics: Sarmistha Tarafder, Lounge settings, Hanging Display Banners, Architecture, Art and nature Inspiration, Hanging Structure, Art and Design, Art of Business, Art of Creation, Art of Presentation, Art of Marketing, Hanging Sign, Trade show design 2012, Trade show Trends, Face-to-Face Marketing, Social Marketing, Architectural Display Signs, Tiffany Window Dressing, LuciteLux, Rainbow Translucent: CNL Mannequins, Baby Boomers, Gen X, Gen Y

Booth Design–Trendy in Turquoise: A Sure-fire Way to Success!

Posted by sarmistha tarafder on Apr 18, 2012 1:32:00 PM

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Topics: Color, Sarmistha Tarafder, Booth Flooring, Architecture, Goethe, Art and nature Inspiration, Booth Design trends 2011, Art and Design, Art of Business, Art of Creation, Exhibition colors in harmony, Trade show exhibit design, Exhibition Booth Design, Booth Display Design, Branding, Turqoise Booth Design, Unique Booth Design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!