Brand Design, Brand Marketing and Brand Psychology

FIND CREATIVE EXPRESSION TO YOUR DATA — The Nuance of Numbers

Posted by sarmistha tarafder on Nov 26, 2018 11:54:05 AM

 

 

“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
Charles Babbage, Passages from the Life of a Philosopher

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Topics: Exhibit Design, Art and nature Inspiration, Art of Business, Brand Design, Art of Presentation, Booth Design Inspiration, Exhibition Booth Design, Booth Staffers, Art of Enticement, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom

Display Booth Design: The Principle of Repetition

Posted by sarmistha tarafder on Mar 13, 2017 1:55:35 PM

 

"Basically, the idea is that with everyone striving to be revolutionary, you will be most revolutionary if you try to be ordinary."

Denise Scott Brown

Ordinary does not have to be boring. Ordinary does not have to be sedative. Though, some believe that ordinary dulls the senses and cloaks the wonder of existence.

I say, ordinary sets us up with limitation and it is this limitation that inspires us to glimpse into the realm of extra-ordinary.

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Topics: Sarmistha Tarafder, Art and nature Inspiration, Art of Presentation, Exhibition Booth Design, Art of Marketing, Design Principle of Repetition

Modern Booth Design: Integrated Intelligence

Posted by sarmistha tarafder on Mar 7, 2017 4:01:19 PM

 

We are living and breathing in an Age of Integration.

Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}

........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.

A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.

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Topics: Design Inspiration, Sarmistha Tarafder, Innovation Design, Brand Design, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Competitive Intelligence, Custom Modular Trade show Booth, Brand Exhibiting, Art and Science of Lead Generation, 2012 Design Trends, Booth Design for Trade Shows, Exhibition Booth Design, Booth Display Design, Trade show Trends, Booth Design Inspiration, Skyline Bay Area

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Sarmistha Tarafder, Graphic Design, geometric design, Brand, Characteristics of Famous Brands, Art and nature Inspiration, Art of Business, Art of Creation, Art of Ancient Wisdom, Trade Show Marketing, trade show exhibiting, Trade Fair Design, Art of Presentation, Art of Thinnking, trade show booths, Brand Exhibiting, trade show exhibit graphics, Art and Science of Lead Generation, Trade show Booth ideas, Exhibition Booth Design, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, Trade Show Displays, Color inspiration, Trends in Booth Design, Trade Show Booth Design

How To Design Your Trade Show Exhibit For The Right Audience

Posted by sarmistha tarafder on Mar 18, 2014 11:43:00 AM

As Seth Godin puts it, most ramen is pretty good. So is most pizza. But people don't come and visit you at trade shows/events for 'pretty good'. If you want the right people to pay you a visit and engage with you in a meaningful fashion being 'pretty good' does not cut it.

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Topics: Design Tips, Sarmistha Tarafder, applied geometry, Architecture, Art and nature Inspiration, Art and Design, Design Principles, Architectural Display Signs, Booth Design trends 2014, White Space, Directing Attention

Graphic Design: Evoke Emotion | Assassination of a Famous Nut Artist!

Posted by sarmistha tarafder on Jun 3, 2013 12:52:00 PM

UPDATED NOV 2016

 

 

SETTING THE SCENE — THE GUIDANCE OF GROTESQUE

 

This self-portrait was based on a drawing made by Arneson’s son Kregg when the artist and his first wife was in the midst of a marital crisis. Although the representation echoes Renaissance bust of mortally wounded martyred saints, the wildly exaggerated grotesque details—such as the exploding gun, bloody knife and arrow, and globs of blood and snot—recall the style of cartoon and comic strips.

The sculpture is one of Arneson’s most emotionally expressive self-portrait. He was prolific in creating self-portraits using photographs, mirrors, and drawings. Each expression seemed to reveal a different emotion. His self-referential portraits, that are iconic and humorous, sends us on a mission to explore universal concepts of feeling, sentiments, reaction and response.

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Topics: Sarmistha Tarafder, Trade Show Graphics, Brand Power, Brand, Brand Design, Brand Potential, Art and nature Inspiration, Creative Marketing, Art of Creation, Creativity, Brand Exhibiting, Brand virtue, Brand Perception, Communication Arts, Creativity on Call, Art of Enticement, Custom Modular

Creativity Demystified!

Posted by sarmistha tarafder on May 24, 2013 3:14:00 PM



“Don't just be a consumer, be a creator. Somewhere inside you is a masterpiece waiting to be exposed.”

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Topics: Sarmistha Tarafder, Art and nature Inspiration, Art and Design, Art of Creation, Art of Ancient Wisdom, Art of Presentation, Art of Thinking, Mozart, Creativity Desmystified

Booth Designs: Digitally Delight Your Audience!

Posted by sarmistha tarafder on Mar 12, 2013 11:20:00 AM

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Topics: Art and nature Inspiration, Art of Marketing, Exhibition Booth Design, Virtual graffiti wall, Digital signage, Interactive Media, Sarmistha Tarafder, paper tab

Expressive Spaces: Asserting Architectural Artistry

Posted by sarmistha tarafder on Sep 17, 2012 11:16:00 AM

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Topics: Sarmistha Tarafder, Tradeshow booth design, applied geometry, Architecture, Art and nature Inspiration, Brand Exhibiting, Skyline Bay Area, Expressive spaces, Daniel Libeskind

Art of Creativity: Intent on Insight

Posted by sarmistha tarafder on Sep 11, 2012 6:53:00 PM

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Topics: Design Tips, Sarmistha Tarafder, Graphic Design, Elegant design, Intellectual design, Art and nature Inspiration, Art and Design, Art of Creation, Design Principles, Art of Presentation, Art of Thinking, Exhibition Booth Design, Inspiration 2012, Insight and creativity

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!