Brand Design, Brand Marketing and Brand Psychology

Art of Design: The Zen of Detachment!

Posted by sarmistha tarafder on Mar 18, 2012 6:30:00 PM

Read More

Topics: Design Inspiration, Art and nature Inspiration, Art and Design, Art of Business, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Thinking, Rumi, Art of Ancient Wisdom, Art of Leadership, Zen, Bhagavat Gita, Wisdom 2.0

Art of Thinking: The Critical | Creative Dichotomy

Posted by sarmistha tarafder on Dec 8, 2011 1:06:00 PM

Read More

Topics: Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Art of Presentation, Inspiration, Right Brain, Art of Thinnking, Roger Martin, Roman emperor Marcus Aurelius, Left Brain, Eric Lewis, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom, Art of Leadership

Art of Contemplation: Minding the Clouds Below!

Posted by sarmistha tarafder on Nov 29, 2011 6:40:00 PM

Read More

Topics: Design Inspiration, Bay Area Trade show display, Art of Business, Art of Presentation, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Ancient Wisdom, Art of Leadership

Economics of Existence: Evolved Elegance

Posted by sarmistha tarafder on Aug 15, 2011 3:30:00 PM


"Elegance is not a dispensable luxury but a factor that decides between success and failure."  Edsger Dijkstra
Through out his scientific career, Dijkstra, the sage of software programming, insisted on simplicity and elegance in computing and mathematics. His Shortest Path Algorithm formulated in 1956-57 is used in services like MapQuest that finds the shortest way to drive between two points on the map. In a techno-mobile world of today, it is also used to solve problems like network routing, where the goal is to find the shortest path for data packets to take through a switching network. Shortest Path Algorithm is also used in more general search algorithms for a variety of possibilities ranging from automated circuit layout to speech recognition. This multifaceted application demonstrates his hallmark of "simplicity being a prerequisite for reliability." Edsger Dijkstra might be the modern day computer sage, emphasizing elegance but point be noted that evolution always favors elegance. In other words evolution is driven by the Law of Least Effort. It advocates that life and well designed machines will naturally choose the path of least resistance or "effort". Ancient Vedas speaks about this principle as the principle of economy of effort or "do less and accomplish more". It is this principle that has been the driving force behind our evolution. From hunter-gatherer, to agricultural, to industrial, post-industrial and now our evolution into Knowledge Age is a story of the Law of Least Effort. It is a story of Evolved Elegance.

Read More

Topics: Graphic Design, Tradeshow booth design, Art of Business, Brand Design, Trade shows, Edsger Dijkstra, Nico Stehr, Michael Margolis, Sarmistha Tarafder, Art of Creation, 2011 Tradeshow Trend, Brand, Art of Leadership

Art of Leadership: Law of Diffusion of Innovation

Posted by sarmistha tarafder on Jun 26, 2011 7:34:00 PM

Believe in not what you do but why you do it.
People do not buy what you do. People buy why you do it.

Read More

Topics: Tradeshow booth design, 21st century, Simon Sinek, Why do you do what you do, Loyalty, Innovation, Law of Diffusion of Innovation, Sarmistha Tarafder, Creativity, Art of Leadership

IN NEED OF NEW THINKING? JOIN OVER 170,000 HUNGRY HEARTS!

 

Create Lovable Brands

Multisensory Branding

idea book

Latest Posts

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!