Brand Design, Brand Marketing and Brand Psychology

Post-Modern Booth Design: Experimenting with Zen!

Posted by sarmistha tarafder on Aug 20, 2012 10:19:00 AM


Simplicity is the shining armor of Zen.

Derived from the Sanskrit word Dhyana, Zen found its way to Japan via China in the form of motionless meditation. The word Zen paints a picture of peace, serenity, waterfall and rounded stones. It has become a part of our every day lexicon, yet we hardly practice what it exhorts. Be here and now. Turn off the filters. Dissolve all preconceptions. Perceive directly. "Dissolve into the eternal now, and realize that the Universe itself peers out through your eyes, hears through your ears, and breaths each breath." Experiencing each moment as it is. According to Chinese Ch’an and Zen, understanding comes only by ignoring the intellect and heeding the instincts, the intuition. True perception comes from vast emptiness.

Whatever the philosophical construct of Zen may be, we all seem to have a visual concept of what Zen is. We talk about Zen like design, we muse on the elegance in the absence of abundance and of course the Zen Master of Subtraction: Steve Jobs is still very alive in our mass psyche. One of Jobs’ great strengths was knowing how to focus. “Deciding what not to do is as important as deciding what to do,” he said. “That’s true for companies, and it’s true for products.”

In his book, The Laws of Subtraction (that will be available on October), Matthew May states  6 simple rules for winning in the age of excess, very much in keeping with the 5 principles of Zen Design Simplicity:

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Topics: Tradeshow booth design, Art and nature Inspiration, Cool tade show booth ideas, Art and Design, Art of Business, Architecture, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Architectural Display Signs, Mathew May, Outrageous Exhibit Booth Design, Principles of Zen Design, Minimalistic Design, Trends in Booth Design, Sarmistha Tarafder, Art of Creation, Angular Booth Design, Art of Ancient Wisdom

Creativity on Call: Break Out of the Crater.

Posted by sarmistha tarafder on Jun 11, 2012 12:48:00 PM

Here is How?

We are inherently creative. Yet some times we are paralyzed by our own critical thinking that brings our creativity to a jolting halt. We manage to strangle the flow. Creative thinking is crucial when we are trying to solve a tough problem, when we are presenting a solution for a brand make over or when we are giving birth to a new brand. The trick is I believe, to change the perspective and see things from a different vantage point than currently do.

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Topics: Art of Presentation, The Art of Start, The Chaos Theory, Creativity on Call, Sarmistha Tarafder, Art of Creation

Design Trends 2012 and Beyond: A Multi-Generational Experience!

Posted by sarmistha tarafder on May 11, 2012 7:03:00 PM

 

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Topics: Art and nature Inspiration, Art and Design, Art of Business, Hanging Display Banners, Architecture, Hanging Structure, Art of Presentation, Art of Marketing, Hanging Sign, Architectural Display Signs, Trade show Trends, Sarmistha Tarafder, Art of Creation, Lounge settings, Trade show design 2012, Face-to-Face Marketing, Social Marketing, Tiffany Window Dressing, LuciteLux, Rainbow Translucent: CNL Mannequins, Baby Boomers, Gen X, Gen Y

Trade Show Ambiance: The Delight of Light!

Posted by sarmistha tarafder on Apr 2, 2012 2:13:00 PM

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Topics: Design Inspiration, Art and nature Inspiration, contemporary space design, Art and Design, Brand Potential, Art of Presentation, Booth Design for Trade Shows, Booth Display Design, Trade show Trends, Sarmistha Tarafder, Art of Creation, Modern Booth Design, Design Principles, Ideas at work, exhibit deisgn trends 2012, Lighting Design, James Turrell, Bruno Zevi, Le Corbousier

Booth Lounging: Tangerine Tango in the Year of the Dragon!

Posted by sarmistha tarafder on Mar 26, 2012 3:16:00 PM

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Topics: Graphic Design, Trade Show Graphics, Tradeshow booth design, Art of Business, Art of Presentation, Color, Picturescape, Trade Show Tonic, Modular Booth Design, Tangerine Tango, Envoy, Year of the Black Dragon, PMS color matching system, Fire and water, Linear Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Trade show design 2012, Inspiration 2012

Trade Show Design Displays: In Pursuit of Perception.

Posted by sarmistha tarafder on Feb 11, 2012 9:22:00 AM

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Topics: Design Inspiration, Bay Area Trade show display, Art and Design, Architecture, Brand Design, Hanging Structure, Art of Presentation, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, 2012 Design Trends, Exhibition Booth Design, Trade show Booth ideas, Peninsula Booth Design, Sarmistha Tarafder, Art of Creation, Brand Power, Trade show exhibit design, trade show exhibit graphics

Booth Design: An Open Invitation to Exhibitor 2012

Posted by sarmistha tarafder on Feb 3, 2012 3:05:00 PM

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Topics: Trade Show Exhibits, Trade Show Graphics, Art and nature Inspiration, Art and Design, Art of Business, Art of Presentation, Art and Science of Lead Generation, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, Free Seminars, Tradeshow Booth Staffing, Trade show ROI

Art of Presentation: Teaching of the Ruins.

Posted by sarmistha tarafder on Jan 12, 2012 4:19:00 PM

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Topics: Design Inspiration, Bay Area Trade show display, Art of Business, Art of Presentation, Geometry, Golden Section, Golden Proportion, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Ancient Wisdom

Art of Thinking: The Critical | Creative Dichotomy

Posted by sarmistha tarafder on Dec 8, 2011 1:06:00 PM

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Topics: Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Art of Presentation, Inspiration, Right Brain, Art of Thinnking, Roger Martin, Roman emperor Marcus Aurelius, Left Brain, Eric Lewis, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom, Art of Leadership

Art of Contemplation: Minding the Clouds Below!

Posted by sarmistha tarafder on Nov 29, 2011 6:40:00 PM

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Topics: Design Inspiration, Bay Area Trade show display, Art of Business, Art of Presentation, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Ancient Wisdom, Art of Leadership

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!