Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Oct 23, 2017 12:22:50 PM

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

Read More

Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design

Design NON-THINKING: The Muse Methodology

Posted by sarmistha tarafder on Mar 2, 2017 5:36:43 PM

 

THE PAIN OF EFFORT

The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.

The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.

I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.

Read More

Topics: Design Inspiration, Bay Area Trade show display, Trade show booth, contemporary space design, Architecture, Inspiration, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Odyssey and Illiad, Envoy Booth, Sarmistha Tarafder, S Portable Display Booths

Trade Show Design Displays: In Pursuit of Perception.

Posted by sarmistha tarafder on Feb 11, 2012 9:22:00 AM

Read More

Topics: Design Inspiration, Bay Area Trade show display, Art and Design, Architecture, Brand Design, Hanging Structure, Art of Presentation, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, 2012 Design Trends, Exhibition Booth Design, Trade show Booth ideas, Peninsula Booth Design, Sarmistha Tarafder, Art of Creation, Brand Power, Trade show exhibit design, trade show exhibit graphics

Art of Presentation: Teaching of the Ruins.

Posted by sarmistha tarafder on Jan 12, 2012 4:19:00 PM

Read More

Topics: Design Inspiration, Bay Area Trade show display, Art of Business, Art of Presentation, Geometry, Golden Section, Golden Proportion, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Ancient Wisdom

Art of Contemplation: Minding the Clouds Below!

Posted by sarmistha tarafder on Nov 29, 2011 6:40:00 PM

Read More

Topics: Design Inspiration, Bay Area Trade show display, Art of Business, Art of Presentation, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Ancient Wisdom, Art of Leadership

Polaroid Booth Design: Marketing Magnificence of Lady Gaga!

Posted by sarmistha tarafder on Nov 22, 2011 6:50:00 PM

Commanding over 10 million Twitter followers and over 33 million Facebook fans, Lady Gaga, is also the creative tour-de-force and a key player of the Polaroid team. Her fame is sensational. She gracefully glides between the worlds of technology, music, artistry and marketing. She is the fearless, daring marketing scientist that we all applaud and strive for!
As [trade show] marketers, we are constantly working to leave behind a blazing trail in a crowded industry. Lady Gaga was trying to do the same thing in the over-crowded music industry. Gaga won where others lost.

Read More

Topics: Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Art and nature Inspiration, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Trade Fair Design, Booth Flooring, Art of Presentation, Inspiration, Booth Design trends 2011, Creative Marketing, bizarre design, Trade show interactive, Beautiful Booth, Polaroid Booth design, Lady Gaga, trade show technology, Sarmistha Tarafder, Art of Creation, trade show exhibiting

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

Read More

Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

Trade Fair Design: The Can, A Brand: An Environmental Leap

Posted by sarmistha tarafder on Jun 6, 2011 5:17:00 PM

The Story of the Aluminum Can.

The aluminum can was fairly content containing the magic potion inside and exhibiting the power of Amazon Açaí berry outside as its prized label. Thanks to the wonder of technology: the can chuckled; "now I can, no pun intended, provide some value to the stressed out robotic race that is always on the look for the next elixir with the promise to cure all that ails them" what a bunch of naive species.

Nonetheless, the can was was happy to be of use. Afterall, once upon a  time it lived lived in the earth crust in the form of Bauxite. It had to wait for billions of years to be mined in either Australia, India, Jamaica or in areas in or around the equator. Once mined, Alumina had to be extracted from Bauxite, electrolyzed in dissolved crystal to generate aluminum metal and then transformed into what we commonly know as the aluminum can. Boy, that was certainly a long journey!

One day the can thought about traveling to the Amazon. It just made sense. It had heard so many stories about the mystical Amazon rainforest. So it mustered up all its strength and proposed it to its master Zola. The master, with a nose for business decided to take it even a step further. Zola thought, wouldn't it be great if we created the Amazon environment in a 10' x 20' linear space, in a trade show market place to introduce our new product to the rest of the world!

The can, the master and the Açaí berry all settled on it.
Not the best, but at least a berry berry big home run for now!

Read More

Topics: Bay Area Trade show display, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Tradeshow Sustainability, 2011 Tradeshow Trends, at-show promotions, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, exhibit deisgn trends 2011, Aluminum Can, Sarmistha Tarafder

The Tiffany Touch: ChocolateBlues in Trade show Design

Posted by sarmistha tarafder on Mar 16, 2011 9:41:00 AM

ChocolateBlue is that glorious outcome of such a Union.
And there is no saying goodbye to this color coalition any time soon. Not one of my favorites, but none-the-less a very strong partnership merges when the two come together.

Read More

Topics: Bay Area Trade show display, Exhibit Rental, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Art and Design, Architecture, Color, Booth Design trends 2011, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Textures and Patterns, Ooeb Booth Design, Custom floor tiles, Island booth, Sarmistha Tarafder, Industrial design, Envoy Exhibit System, Blue Planet

Trade Show Booth Design: Hypermodern Minimalism

Posted by sarmistha tarafder on Feb 26, 2011 4:39:00 PM

 

updated 2017

 

THE HUMAN NEED — to EXPRESS AND TO BE NOTICED

"...there is no deeper desire than the desire of being revealed. We all want that little light in us to be taken from under the bushel. The first poet must have suffered much when the cave-dwellers laughed at his mad words. He would have given his bow and arrows and lion skin, everything he possessed, just to have his fellow-men know the delight and the passion which the sunset had created in his soul. And yet, is it not this mystic pain — the pain of not being known — that gives birth to art and artists?"  The Love letters of Kahil Gibran and Mary Huskell

Read More

Topics: Bay Area Trade show display, Graphic Design, Exhibit Design, Exhibit Rental, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Flooring, Architecture, Hanging Structure, Color, applied geometry, Inspiration, postmodern minimalism, hypermodern minimalism, John Pawson, ADHD, Upmarket black and white design, Booth Design trends 2011, Two side open booth design, Sarmistha Tarafder

Subscribe via E-mail

 

Create Lovable Brands

Multisensory Branding

idea book

Latest Posts

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!