Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

Design NON-THINKING: The Muse Methodology

Posted by sarmistha tarafder on Mar 2, 2017 5:36:43 PM

 

THE PAIN OF EFFORT

The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.

The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.

I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.

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Topics: Design Inspiration, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Architecture, S Portable Display Booths, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Inspiration, Odyssey and Illiad, contemporary space design, Envoy Booth

Trade Show Design Displays: In Pursuit of Perception.

Posted by sarmistha tarafder on Feb 11, 2012 9:22:00 AM

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Topics: Design Inspiration, Sarmistha Tarafder, Bay Area Trade show display, Architecture, Brand Power, Brand Design, Hanging Structure, Art and Design, Art of Creation, Art of Presentation, Trade show exhibit design, Brand Exhibiting, trade show exhibit graphics, Brand Perception, 2012 Design Trends, Booth Design for Trade Shows, Trade show Booth ideas, Exhibition Booth Design, Booth Display Design, Peninsula Booth Design

Art of Presentation: Teaching of the Ruins.

Posted by sarmistha tarafder on Jan 12, 2012 4:19:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Bay Area Trade show display, Geometry, Golden Section, Golden Proportion, Art of Business, Art of Creation, Art of Ancient Wisdom, Design Principles, Art of Presentation

Art of Contemplation: Minding the Clouds Below!

Posted by sarmistha tarafder on Nov 29, 2011 6:40:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Bay Area Trade show display, Art of Business, Art of Creation, Art of Ancient Wisdom, Art of Leadership, Design Principles, Art of Presentation

Polaroid Booth Design: Marketing Magnificence of Lady Gaga!

Posted by sarmistha tarafder on Nov 22, 2011 6:50:00 PM

Commanding over 10 million Twitter followers and over 33 million Facebook fans, Lady Gaga, is also the creative tour-de-force and a key player of the Polaroid team. Her fame is sensational. She gracefully glides between the worlds of technology, music, artistry and marketing. She is the fearless, daring marketing scientist that we all applaud and strive for!
As [trade show] marketers, we are constantly working to leave behind a blazing trail in a crowded industry. Lady Gaga was trying to do the same thing in the over-crowded music industry. Gaga won where others lost.

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Topics: Sarmistha Tarafder, Tradeshow booth design, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Booth Flooring, Art and nature Inspiration, bizarre design, Inspiration, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Art and Design, Trade show interactive, Art of Creation, trade show exhibiting, Trade Fair Design, Beautiful Booth, Art of Presentation, Polaroid Booth design, Lady Gaga, trade show technology

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Sarmistha Tarafder, Trade show lounge, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Brand Power, Brand, Brand Design, Brand Potential, contemporary space design, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Trade shows, Design Principles, Tradeshow News, trade show exhibiting, Trade show booth staffing, Trade Fair Design, Custom Modular Tradeshow exhibit, Trade Show News

Trade Fair Design: The Can, A Brand: An Environmental Leap

Posted by sarmistha tarafder on Jun 6, 2011 5:17:00 PM

The Story of the Aluminum Can.

The aluminum can was fairly content containing the magic potion inside and exhibiting the power of Amazon Açaí berry outside as its prized label. Thanks to the wonder of technology: the can chuckled; "now I can, no pun intended, provide some value to the stressed out robotic race that is always on the look for the next elixir with the promise to cure all that ails them" what a bunch of naive species.

Nonetheless, the can was was happy to be of use. Afterall, once upon a  time it lived lived in the earth crust in the form of Bauxite. It had to wait for billions of years to be mined in either Australia, India, Jamaica or in areas in or around the equator. Once mined, Alumina had to be extracted from Bauxite, electrolyzed in dissolved crystal to generate aluminum metal and then transformed into what we commonly know as the aluminum can. Boy, that was certainly a long journey!

One day the can thought about traveling to the Amazon. It just made sense. It had heard so many stories about the mystical Amazon rainforest. So it mustered up all its strength and proposed it to its master Zola. The master, with a nose for business decided to take it even a step further. Zola thought, wouldn't it be great if we created the Amazon environment in a 10' x 20' linear space, in a trade show market place to introduce our new product to the rest of the world!

The can, the master and the Açaí berry all settled on it.
Not the best, but at least a berry berry big home run for now!

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Topics: Exhibit Design, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Graphic Design, Exhibit Rental, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Tradeshow Sustainability, 2011 Tradeshow Trends, at-show promotions, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, exhibit deisgn trends 2011, Aluminum Can

The Tiffany Touch: ChocolateBlues in Trade show Design

Posted by sarmistha tarafder on Mar 16, 2011 9:41:00 AM

ChocolateBlue is that glorious outcome of such a Union.
And there is no saying goodbye to this color coalition any time soon. Not one of my favorites, but none-the-less a very strong partnership merges when the two come together.

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Topics: Color, Sarmistha Tarafder, Bay Area Trade show display, Exhibit Rental, Blue Planet, Industrial design, Architecture, Trade Show Exhibit, Art and nature Inspiration, contemporary space design, Envoy Exhibit System, Custom Modular Tradeshow exhibit, Textures and Patterns, Cool tade show booth ideas, Booth Design trends 2011, Art and Design, Ooeb Booth Design, Custom floor tiles, Island booth

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!