Brand Design, Brand Marketing and Brand Psychology

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

Updated 2022

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

 

THIS IS A BAD TIME TO BE BORING

Setting aside the quickening of time factor, (another expression for another day), the simple truth is, — your clients and your prospects does not feel encouraged to interact with you because, you do not inspire them. More often than not, you have been dishing out half-baked product updates at trade shows, using the same kiosks and booth designs that does not infuse them with any new thoughts, or, nudge them to participate in your presentation, because, you have messaged it with the SOLE FOCUS ON YOUR PRODUCT.

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

EMOTIVE ENGAGEMENT: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

 

 Updated 2022 with elaboration on emotive engagement. What's that? 😏
 
 
The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (for example, 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
 
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Booth Design–Trendy in Turquoise: A Sure-fire Way to Success!

Posted by sarmistha tarafder on Apr 18, 2012 1:32:00 PM

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Topics: Art and nature Inspiration, Art and Design, Art of Business, Booth Flooring, Architecture, Booth Display Design, Exhibition Booth Design, Color, Booth Design trends 2011, Goethe, Exhibition colors in harmony, Turqoise Booth Design, Unique Booth Design, Sarmistha Tarafder, Art of Creation, Branding, Trade show exhibit design

Polaroid Booth Design: Marketing Magnificence of Lady Gaga!

Posted by sarmistha tarafder on Nov 22, 2011 6:50:00 PM

Commanding over 10 million Twitter followers and over 33 million Facebook fans, Lady Gaga, is also the creative tour-de-force and a key player of the Polaroid team. Her fame is sensational. She gracefully glides between the worlds of technology, music, artistry and marketing. She is the fearless, daring marketing scientist that we all applaud and strive for!
As [trade show] marketers, we are constantly working to leave behind a blazing trail in a crowded industry. Lady Gaga was trying to do the same thing in the over-crowded music industry. Gaga won where others lost.

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Art and nature Inspiration, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Trade Fair Design, Booth Flooring, Art of Presentation, Inspiration, Booth Design trends 2011, Creative Marketing, bizarre design, Trade show interactive, Beautiful Booth, Polaroid Booth design, Lady Gaga, trade show technology, Sarmistha Tarafder, Art of Creation, trade show exhibiting

Trade Show Design: Return on Infinity!

Posted by sarmistha tarafder on Nov 15, 2011 3:47:00 PM


"The infinite!  No other question has ever moved so profoundly the spirit of man; no other idea has so fruitfully stimulated his intellect; yet no other concept stands in greater need of clarification than that of the infinite . . ."  David Hilbert (1862-1943)

The very title "Return on Infinity" is in itself ridden with self-contradiction. How do you even begin to harness the infinite concept of "Infinity". Given that the concept has been contemplated by artists, philosophers, mathematicians and common man since before the beginning of written history, it is infinitely pompous of me even to delve into it. However I do have to acknowledge: unconsciously, I use it as a design crutch every single day. Consciously, I might as well give it proper credence.

Famed intellectuals have presented varied concepts about their understanding of infinity. It is as though infinity upholds different meaning for different appeals. As the underground, Russian poet, Joseph Brodsky so rightfully said, "The poetic notion of infinity is far greater than that which is sponsored by any creed."  Rudy Rucker in his book, Infinity and the Mind, undertakes a captivating journey to that frontier of the universe he calls the "Mindscape," where he explores infinity in all its forms: potential and actual, mathematical and physical, theological and mundane. Rucker clues us on Kurt Friedrich Gödel's rotating universe, in which he postulates possibility to travel into the past and spells out an interpretation of quantum mechanics in which billions of parallel worlds are produced every microsecond. In the kingdom of infinity, mathematics, science, and logic merge with the marvelous. It is a continuous ebb and flow of hard logic and fluid mysticism. The conundrum that arise from this merging, explains the illusive human mind: its potential, its powers, and its frailty.

In their temples, the Egyptians from antiquity followed a simple layout that mirrored the concept of infinity: the creation of the universe: both metaphorically and structurally. In their usual customary creations, architects, industrial designers and 3D trade show designers are known to play with the flow. The flow of the infinite curve that is. However, architect Serge Salat, takes a giant leap beyond. In 'Beyond Infinity', he brings the abstraction of infinite into finite. It is a multisensory voyage painting “the possibility in the contemporary world to create new beauty and dream through a fusion of classical culture and innovation”. Perhaps, this is the first time in known history one gets to delight on the stark theory that space and time is immersed in an unending subdivision! Enjoy!



[Paradoxes of the infinite arise] only when we attempt, with our finite minds, to discuss the infinite, assigning to it those properties which we give to the finite and limited; but this I think is wrong, for we cannot speak of infinite quantities as being the one greater or less than or equal to another. Galileo Galilei, quoted in Infinity and the Mind by Rudy Rucker.

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Topics: Design Inspiration, Graphic Design, Trade Show Graphics, Tradeshow booth design, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Booth Flooring, Architecture, Art of Presentation, Consciousness, Infinity, S-curve booth design, Serpentine booth design, Sarmistha Tarafder, Art of Creation, Creativity, Art of Ancient Wisdom

Trade Show Booth Design: In on the Angles!

Posted by sarmistha tarafder on May 23, 2011 1:05:00 PM

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Topics: Design Inspiration, Trade Show Exhibits, Trade Show Graphics, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, exhibit deisgn trends 2011, Booth Flooring, Architecture, Brand Design, applied geometry, Booth Design trends 2011, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Skyline Innovative Products, Linear trade show spaces, Sarmistha Tarafder, Industrial design, Regulating lines, Elegant design

Trade Show Booth Design: Hypermodern Minimalism

Posted by sarmistha tarafder on Feb 26, 2011 4:39:00 PM

 

updated 2017

 

THE HUMAN NEED — to EXPRESS AND TO BE NOTICED

"...there is no deeper desire than the desire of being revealed. We all want that little light in us to be taken from under the bushel. The first poet must have suffered much when the cave-dwellers laughed at his mad words. He would have given his bow and arrows and lion skin, everything he possessed, just to have his fellow-men know the delight and the passion which the sunset had created in his soul. And yet, is it not this mystic pain — the pain of not being known — that gives birth to art and artists?"  The Love letters of Kahil Gibran and Mary Huskell

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Topics: Bay Area Trade show display, Graphic Design, Exhibit Design, Exhibit Rental, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Flooring, Architecture, Hanging Structure, Color, applied geometry, Inspiration, postmodern minimalism, hypermodern minimalism, John Pawson, ADHD, Upmarket black and white design, Booth Design trends 2011, Two side open booth design, Sarmistha Tarafder

Trade show Design: Trend in Contrast and Paradoxes

Posted by sarmistha tarafder on Jan 21, 2011 7:05:00 PM

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, contemporary space design, 2011 Tradeshow Trends, Booth Flooring, Color, Trade Show Exhibit, contemporar space design, Textures and Patterns, Skyline Innovative Products, Sarmistha Tarafder, Elegant design, S Portable Display Booths

Trade Show Design: The Brand Potential

Posted by sarmistha tarafder on Oct 22, 2010 10:43:00 AM

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Booth Flooring, 21st century, Brand Design, Trade show convention, Trade Show Exhibit, Sarmistha Tarafder, Regulating lines, S Portable Display Booths, Brand Power, Brand

San Francisco Trade Show Booth: Circular Space Design

Posted by sarmistha tarafder on Jun 23, 2010 3:08:00 PM

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Tradeshow booth design, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Island Exhibits

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!