Brand Design, Brand Marketing and Brand Psychology

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Booth Design–Trendy in Turquoise: A Sure-fire Way to Success!

Posted by sarmistha tarafder on Apr 18, 2012 1:32:00 PM

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Topics: Color, Sarmistha Tarafder, Booth Flooring, Architecture, Goethe, Art and nature Inspiration, Booth Design trends 2011, Art and Design, Art of Business, Art of Creation, Exhibition colors in harmony, Trade show exhibit design, Exhibition Booth Design, Booth Display Design, Branding, Turqoise Booth Design, Unique Booth Design

Polaroid Booth Design: Marketing Magnificence of Lady Gaga!

Posted by sarmistha tarafder on Nov 22, 2011 6:50:00 PM

Commanding over 10 million Twitter followers and over 33 million Facebook fans, Lady Gaga, is also the creative tour-de-force and a key player of the Polaroid team. Her fame is sensational. She gracefully glides between the worlds of technology, music, artistry and marketing. She is the fearless, daring marketing scientist that we all applaud and strive for!
As [trade show] marketers, we are constantly working to leave behind a blazing trail in a crowded industry. Lady Gaga was trying to do the same thing in the over-crowded music industry. Gaga won where others lost.

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Topics: Sarmistha Tarafder, Tradeshow booth design, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Booth Flooring, Art and nature Inspiration, bizarre design, Inspiration, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Art and Design, Trade show interactive, Art of Creation, trade show exhibiting, Trade Fair Design, Beautiful Booth, Art of Presentation, Polaroid Booth design, Lady Gaga, trade show technology

Trade Show Design: Return on Infinity!

Posted by sarmistha tarafder on Nov 15, 2011 3:47:00 PM


"The infinite!  No other question has ever moved so profoundly the spirit of man; no other idea has so fruitfully stimulated his intellect; yet no other concept stands in greater need of clarification than that of the infinite . . ."  David Hilbert (1862-1943)

The very title "Return on Infinity" is in itself ridden with self-contradiction. How do you even begin to harness the infinite concept of "Infinity". Given that the concept has been contemplated by artists, philosophers, mathematicians and common man since before the beginning of written history, it is infinitely pompous of me even to delve into it. However I do have to acknowledge: unconsciously, I use it as a design crutch every single day. Consciously, I might as well give it proper credence.

Famed intellectuals have presented varied concepts about their understanding of infinity. It is as though infinity upholds different meaning for different appeals. As the underground, Russian poet, Joseph Brodsky so rightfully said, "The poetic notion of infinity is far greater than that which is sponsored by any creed."  Rudy Rucker in his book, Infinity and the Mind, undertakes a captivating journey to that frontier of the universe he calls the "Mindscape," where he explores infinity in all its forms: potential and actual, mathematical and physical, theological and mundane. Rucker clues us on Kurt Friedrich Gödel's rotating universe, in which he postulates possibility to travel into the past and spells out an interpretation of quantum mechanics in which billions of parallel worlds are produced every microsecond. In the kingdom of infinity, mathematics, science, and logic merge with the marvelous. It is a continuous ebb and flow of hard logic and fluid mysticism. The conundrum that arise from this merging, explains the illusive human mind: its potential, its powers, and its frailty.

In their temples, the Egyptians from antiquity followed a simple layout that mirrored the concept of infinity: the creation of the universe: both metaphorically and structurally. In their usual customary creations, architects, industrial designers and 3D trade show designers are known to play with the flow. The flow of the infinite curve that is. However, architect Serge Salat, takes a giant leap beyond. In 'Beyond Infinity', he brings the abstraction of infinite into finite. It is a multisensory voyage painting “the possibility in the contemporary world to create new beauty and dream through a fusion of classical culture and innovation”. Perhaps, this is the first time in known history one gets to delight on the stark theory that space and time is immersed in an unending subdivision! Enjoy!



[Paradoxes of the infinite arise] only when we attempt, with our finite minds, to discuss the infinite, assigning to it those properties which we give to the finite and limited; but this I think is wrong, for we cannot speak of infinite quantities as being the one greater or less than or equal to another. Galileo Galilei, quoted in Infinity and the Mind by Rudy Rucker.

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Topics: Design Inspiration, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade Show Graphics, Booth Flooring, Architecture, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Consciousness, Art of Creation, Art of Ancient Wisdom, Creativity, Art of Presentation, Infinity, S-curve booth design, Serpentine booth design

Trade Show Booth Design: In on the Angles!

Posted by sarmistha tarafder on May 23, 2011 1:05:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Trade Show Exhibits, Trade Show Graphics, Booth Flooring, Elegant design, applied geometry, Industrial design, Architecture, Regulating lines, Trade Show Exhibit, Brand Design, contemporary space design, Skyline Innovative Products, Custom Modular Tradeshow exhibit, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Art and Design, exhibit deisgn trends 2011, Linear trade show spaces

Trade Show Booth Design: Hypermodern Minimalism

Posted by sarmistha tarafder on Feb 26, 2011 4:39:00 PM

 

updated 2017

 

THE HUMAN NEED — to EXPRESS AND TO BE NOTICED

"...there is no deeper desire than the desire of being revealed. We all want that little light in us to be taken from under the bushel. The first poet must have suffered much when the cave-dwellers laughed at his mad words. He would have given his bow and arrows and lion skin, everything he possessed, just to have his fellow-men know the delight and the passion which the sunset had created in his soul. And yet, is it not this mystic pain — the pain of not being known — that gives birth to art and artists?"  The Love letters of Kahil Gibran and Mary Huskell

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Topics: Exhibit Design, Color, Sarmistha Tarafder, Bay Area Trade show display, Graphic Design, Exhibit Rental, Booth Flooring, applied geometry, Architecture, Inspiration, postmodern minimalism, hypermodern minimalism, John Pawson, ADHD, Cool tade show booth ideas, Upmarket black and white design, Creative Exhibition Booth Design, Booth Design trends 2011, Hanging Structure, Two side open booth design

Trade show Design: Trend in Contrast and Paradoxes

Posted by sarmistha tarafder on Jan 21, 2011 7:05:00 PM

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Topics: Exhibit Design, Design Inspiration, Color, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Exhibit Rental, Trade Show Graphics, Booth Flooring, Elegant design, Trade Show Exhibit, S Portable Display Booths, contemporar space design, contemporary space design, Skyline Innovative Products, 2011 Tradeshow Trends, Textures and Patterns

Trade Show Design: The Brand Potential

Posted by sarmistha tarafder on Oct 22, 2010 10:43:00 AM

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Graphic Design, Trade show convention, Trade Show Exhibits, Exhibit Rental, Trade Show Graphics, Booth Flooring, Retractable Banner Stands, Pop up displays, 21st century, Regulating lines, Trade Show Exhibit, S Portable Display Booths, Silicon valley trade show booth design, Brand Power, Brand, Brand Design

San Francisco Trade Show Booth: Circular Space Design

Posted by sarmistha tarafder on Jun 23, 2010 3:08:00 PM

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Topics: Sarmistha Tarafder, Tradeshow booth design, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Pop up displays, Portable Display Booths, Exhibit Rental, Island Exhibits, Trade Show Graphics, Hanging Display Banners, Booth Flooring, Retractable Banner Stands

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!