Brand Design, Brand Marketing and Brand Psychology

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

REAWAKEN YOUR BRAND — REHABILITATE YOUR BUSINESS MODEL

Posted by sarmistha tarafder on Oct 31, 2016 3:06:48 PM

 

CHANGE OR COLLAPSE

The industry that, which is the stronghold of the American economy was dumbfounded. They heard the unthinkable.

“You can fight [the end of car ownership], and that will probably not turn out well. Or you can acknowledge that this is happening. This is real, serious, and going to change your world." This ultimatum was delivered by the Lyft president and co-founder John Zimmer, at the Los Angeles Auto Show, a couple of years ago.

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Topics: Sarmistha Tarafder, Brand Power, Brand, Branding, brand and business model, Trade and Commerce

Change, Challenge and Charge Your Brand Marketing - PART 1 [The CHANGE]

Posted by sarmistha tarafder on Aug 4, 2015 3:47:00 PM

 

 

 

Updated October 2016

Initially, I started this as one article. But, shortly, I realized the magnitude of the subject line. It wants to be a TRILOG - (not a word from the Webster dictionary, of course.) I am breaking it up in 3 parts and this is the first part of the newly coined word Trilog. Let me know what your feelings are about this word. I am kind of liking it.

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Topics: Graphic Design, Brand Marketing, Open Booth Design, Trade Show Marketing, Technology, Brand, Branding, Trade Show, Healthcare, Disruption

Do Something Crazy: We Did!

Posted by sarmistha tarafder on Apr 6, 2015 12:00:00 PM

 

Our corp brand guide says: Secondary Colors (use sparingly).

BUT, WE DID THE OPPOSITE.

We ventured out from the safe world of safe blues and cool greys and expressed our true nature; the innovative culture that we cultivate.

The result, a space of high energy super charged with high creativity. The venue: ExhibitorLive 2015.

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Topics: Brand Marketing, Brand Design, Brand Perception, trade show booth graphics, Trade Show Booth Design, Sarmistha Tarafder, Brand, event marketing

IT IS THE AGE OF SMARTS. HOW DO YOU WISH TO STAND OUT?

Posted by sarmistha tarafder on Mar 17, 2015 1:27:00 PM

 

 

Updated Oct 7, 2016

Look everywhere and anywhere around you. There is no escaping it.

Once that which was on the periphery has now engulfed us. It has invaded our minds, our lives, our passion and our profession. Every single thing that we care about in our life has been touched by high science, that went through a process of intense purification, only to leave us with an uniquely simplified version of its original form.

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Topics: Graphic Design, Brand Marketing, Daniel Pink, Sarmistha Tarafder, Creativity, Technology, Brand, art of smart, Alvin Toffler

So it was Christmas....

Posted by sarmistha tarafder on Dec 29, 2014 5:17:00 PM

 

 

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Topics: Sarmistha Tarafder, Brand, Wisdom 2.0, New Year

Like Us. The 900 Dollar Idea!

Posted by sarmistha tarafder on Feb 21, 2014 2:21:00 PM

As we are going through radical changes and the respect for traditional voices of authority are dwindling, so is our faith in brands are experiencing colossal erosion. Of course, this is backed by some hard data from Havas Media that conducted a series of international surveys, in which 134,000 consumers in 23 countries were asked what they thought of 700 brands. Get this, a majority of those taking part in the survey did not care if 73% of those brands simply disappeared overnight. In Europe and America, the number hikes up to 92%. In Asia and Latin America as the the crave for consumerism grows so does the bond for brands. Though, brand lustre still pulls some weight in this region, Havas study shows people are nonetheless skeptical.

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Topics: Trade Fair Design, Trade Show Booth Design, The Value of Tradeshows, Sarmistha Tarafder, Trade Show Marketing, Brand

Graphic Design: Evoke Emotion | Assassination of a Famous Nut Artist!

Posted by sarmistha tarafder on Jun 3, 2013 12:52:00 PM

UPDATED NOV 2016

 

 

SETTING THE SCENE — THE GUIDANCE OF GROTESQUE

 

This self-portrait was based on a drawing made by Arneson’s son Kregg when the artist and his first wife was in the midst of a marital crisis. Although the representation echoes Renaissance bust of mortally wounded martyred saints, the wildly exaggerated grotesque details—such as the exploding gun, bloody knife and arrow, and globs of blood and snot—recall the style of cartoon and comic strips.

The sculpture is one of Arneson’s most emotionally expressive self-portrait. He was prolific in creating self-portraits using photographs, mirrors, and drawings. Each expression seemed to reveal a different emotion. His self-referential portraits, that are iconic and humorous, sends us on a mission to explore universal concepts of feeling, sentiments, reaction and response.

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Topics: Trade Show Graphics, Art and nature Inspiration, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Creative Marketing, Creativity on Call, Custom Modular, Art of Enticement, Sarmistha Tarafder, Art of Creation, Creativity, Brand Power, Brand, Brand virtue

Brand Expression: Drive Demand Through Creativity!

Posted by sarmistha tarafder on May 14, 2013 1:01:00 PM

 

 

Updated March 2017

SOME BRANDS ARE CATEGORIZED AS CLASSIC

“Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we’re not that dumb and we’re not that smart." 
Don Keough
- At the 1985 press conference announcing the return of ‘classic’ Coke following consumer backlash to New Coke

Coke is one of global brands that drives value and derives strength by constantly re-making itself. Because, once you accept your limits you can aspire towards going beyond them — both creatively and consciously.

Hence, you achieve the status of 'classic' — you somehow manage to be masterly all the time. 

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Brand Colors, Color inspiration, Sarmistha Tarafder, Brand Power, Brand, Brand virtue, Branding, Characteristics of Famous Brands

The New Era of Trade Shows: From Brand Voice to Social Voice!

Posted by sarmistha tarafder on Oct 24, 2012 2:40:00 PM

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Topics: Social Media, Brand Marketing, Brand Design, Brand Exhibiting, Sarmistha Tarafder, Brand, Social Marketing

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!