Brand Design, Brand Marketing and Brand Psychology

BRAND LESSONS FROM CES 2018

Posted by sarmistha tarafder on Jan 19, 2018 3:20:57 PM

 

 

PONDER THIS FOR A MOMENT

"WHAT IF WORKING LIKE CRAZY TO BEAT THE COMPETITION DID EXACTLY THE OPPOSITE — MADE YOU MEDIOCRE AND MORE LIKE THE COMPETITION?"

 

Living in the 21st century, in the midst of technological overabundance with redundant apps and excessive upgrades and features (that human brain cannot even begin to cope), brands have indeed, become a sorry copy cat of each other in their effort, to out do one another. Since, we, humans, have been conditioned to embrace "the herd, the masses, popular opinion — and to reject what is different, eccentric or stands alone," we have pushed the brands into a "dizzying herd of indistinct options." 

Read More

Topics: brand and business model, brand and artifical intelligence, #CES2018, Brand Potential, Brand Marketing

Subscribe via E-mail

 

Create Lovable Brands

Multisensory Branding

idea book

Latest Posts

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!