PONDER THIS FOR A MOMENT
"WHAT IF WORKING LIKE CRAZY TO BEAT THE COMPETITION DID EXACTLY THE OPPOSITE — MADE YOU MEDIOCRE AND MORE LIKE THE COMPETITION?"
Living in the 21st century, in the midst of technological overabundance with redundant apps and excessive upgrades and features (that human brain cannot even begin to cope), brands have indeed, become a sorry copy cat of each other in their effort, to out do one another. Since, we, humans, have been conditioned to embrace "the herd, the masses, popular opinion — and to reject what is different, eccentric or stands alone," we have pushed the brands into a "dizzying herd of indistinct options."
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