WHY WORDS ARE NOW MORE IMPORTANT THAN EVER?
In a culture of visual and technological mobocracy, we have forgotten the power of words. Sad isn't it?
Yet, the greatest of the great were always aware of the strength of the words. And they harnessed it with superior charm and considerable acumen.
Most of us would agree that, Nelson Mandela is an icon of freedom and a powerhouse of forgiveness and statesmanship. However, did you know that during his prison days it was unlawful even to quote him (for the fear of massive uprising). And, here is why?
Read More
Topics:
Brand Perception,
Idea Brands,
Sarmistha Tarafder,
Branding,
Value Brand,
emotional intelligence,
digitalmarketing
Marketing is all about making a meaningful differentiation.
You simply have to look, feel and be different. Being different gets you noticed. And, “If you don’t get noticed, you don’t have anything."
You just have to get noticed. The challenge is how?
We live in a world of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. Today, we are fortunate to have have way more than trillion web pages of information at our fingertips. The unfortunate part is, as humans our brains can consume only so much information at any given time. Given this digital scape that we preside over, it is quite challenging for a brand to strike out as unique. Thus, brands are latching on to emotional marketing. Talk to the intellect, you will perhaps get them to pay attention. But, talk to the heart you will get them to take action.
Easier said than done: many companies are struggling to become truly customer-centric and thus failing to fully leverage the potential of their brand and deliver on brand equity.
However, if you are exhibiting at trade shows your chances of striking out as a unique brand player and create a meaningful difference suddenly got a whole lot bigger and better.
Read More
Topics:
Brand Marketing,
Trade Fair Design,
Brand Design,
Brand Potential,
Brand Exhibiting,
Brand Perception,
Brand Colors,
Trade show Booth ideas,
Trade Show Booth Design,
The Value of Tradeshows,
Sarmistha Tarafder,
Brand Power,
Brand virtue
Updated 2022
Let's face it. It might be your brand but you no longer own it.
Brands today, are going through tectonic shifts. It is no longer defined by the constraints of the boardroom, all neatly packaged and rolled out as a fixed set of ideas. Sure, you might have a brand message. But that is not your market position. Your market position is what your customers feel about your brand. It is constantly being manipulated and motivated by the users of your brand. Your brand reality is challenged in every product, package, interaction, platform and architectural spaces. At every touch points you are now tasked to provide memorable moments that delights and deliberates. In his book, The Soft Edge, Rich Karlgaard, refers to the emotional connections as Taste. To achieve the right taste profile for your brand, Karlgaard says, “True taste kindles a products’ emotional touch points.”
Read More
Topics:
Trade Show Exhibits,
Brand Marketing,
Exhibit Design,
Tradeshow booth design,
Trade show booth,
Brand Design,
Brand Exhibiting,
Brand Perception,
Sarmistha Tarafder,
Trade Show Marketing
"Whatever is common is despised. Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic."
Apparently being bombarded by brand clutter is not something new. The above excerpt is part of the essay written by Samuel Johnson published on January 20, 1759, for his magazine The Idler. Moving closer to our times, in 1988, NY Times reported that a typical consumer is deluged by 5000 brand messages a day which amounts to 2 million a year.
Read More
Topics:
Brand Marketing,
Brand Design,
Brand Potential,
Brand Exhibiting,
Brand Perception,
Brand Colors,
Sarmistha Tarafder,
Brand Power,
Brand virtue,
Value Brand
ONCE UPON A TIME IT WORKED.
LACK OF ORIGINALITY WAS NO BIG DEAL.
REPETITION OF SAME AND IRRELEVANT WAS THE HALLMARK OF THE DAY.
Read More
Topics:
Brand Marketing,
Brand Design,
Brand Exhibiting,
Brand Perception,
Sarmistha Tarafder,
Brand Power,
Branding
Updated July 2019
LET'S START WITH CELEBRATION
Our brain is designed to run on auto pilot.
That is the reason why change is hard, laborious and outright painful. This is the reason why the baggage of lethargy weighs us down, when we have to make a purchase decision for our company that will affect our productivity and the way we conduct our business with our customers. Be aware, that this is the frame of mind of your buyers.
Read More
Topics:
Brand Marketing,
Brand Design,
Brand Exhibiting,
Brand Perception,
Sarmistha Tarafder,
brand and business model
Our corp brand guide says: Secondary Colors (use sparingly).
BUT, WE DID THE OPPOSITE.
We ventured out from the safe world of safe blues and cool greys and expressed our true nature; the innovative culture that we cultivate.
Read More
Topics:
Brand Marketing,
Brand Design,
Brand Perception,
trade show booth graphics,
Trade Show Booth Design,
Sarmistha Tarafder,
Brand,
event marketing
As Seth Godin rightfully puts it, "The cost of inventing, prototyping, manufacturing and especially advertising a new thing, concept, service or organization is a tiny fraction of what it used to be. In some industries, you can do it for 1% of what it used to cost."
Read More
Topics:
Graphic Design,
Brand Marketing,
Trade Fair Design,
Brand Perception,
Sarmistha Tarafder,
Marketing,
Return on Attention,
John Hagel
Updated 2022 with elaboration on emotive engagement. What's that? 😏
The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (for example, 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
Read More
Topics:
Brand Marketing,
Exhibit Design,
Cool tade show booth ideas,
Creative Exhibition Booth Design,
Hanging Display Banners,
Booth Flooring,
21st century,
Architecture,
Innovation Design,
Brand Design,
Brand Potential,
Hanging Structure,
Display Show Design,
Art of Presentation,
custom modular exhibits,
Custom Modular Trade show Booth,
Brand Exhibiting,
Brand Perception,
Booth Design for Trade Shows,
Booth Display Design,
Art of Marketing,
Hanging Sign,
Booth Design Lounge,
Idea Brands,
Booth Design Inspiration,
Architectural Display Signs,
Communication Arts,
2013 Design Trends,
Sarmistha Tarafder
UPDATED NOV 2016
SETTING THE SCENE — THE GUIDANCE OF GROTESQUE
This self-portrait was based on a drawing made by Arneson’s son Kregg when the artist and his first wife was in the midst of a marital crisis. Although the representation echoes Renaissance bust of mortally wounded martyred saints, the wildly exaggerated grotesque details—such as the exploding gun, bloody knife and arrow, and globs of blood and snot—recall the style of cartoon and comic strips.
The sculpture is one of Arneson’s most emotionally expressive self-portrait. He was prolific in creating self-portraits using photographs, mirrors, and drawings. Each expression seemed to reveal a different emotion. His self-referential portraits, that are iconic and humorous, sends us on a mission to explore universal concepts of feeling, sentiments, reaction and response.
Read More
Topics:
Trade Show Graphics,
Art and nature Inspiration,
Brand Design,
Brand Potential,
Brand Exhibiting,
Brand Perception,
Communication Arts,
Creative Marketing,
Creativity on Call,
Custom Modular,
Art of Enticement,
Sarmistha Tarafder,
Art of Creation,
Creativity,
Brand Power,
Brand,
Brand virtue
