Brand Design, Brand Marketing and Brand Psychology

Brand Awareness: Return on Experience!

Posted by sarmistha tarafder on Jun 25, 2012 1:10:00 PM

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Envoy Exhibit, Prof. Bernd H. Schmitt, Return on Experience, Sarmistha Tarafder, Brand Power, Brand, Brand virtue

Being Different: The Dominant Differentiator!

Posted by sarmistha tarafder on Apr 25, 2012 3:17:00 PM

It is a striking irony that in a bio-diverse planet such as ours we thrive on the competitive herd mentality of trying "to fit in". We like to play it safe. We like to trod the path that have been traveled ten thousand times. We have forsaken the imaginative spirit of David Livingstone to be "the creatures of the commonplace, the slaves of the ordinary". The best we can do is "new and improved" of the same old stuff. For example, the daily staple jeans: we have a choice of high rise, low rise, classic rise, boot cut, straight cut, wide leg, skinny flair and more of the same. In vain, we do not think about fabricating jeans that will interact with the atmospheric conditions to provide optimum wearing experience. The technology is there yet the imagination and the capital to take it to this level is sure lacking!

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Topics: Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Idea Brands, Booth Design Inspiration, Sarmistha Tarafder, Know your Target Audience, S Portable Display Booths, Brand Power, Brand, Harvard Business School, Globalization 4.0, Brand virtue, Branding, "Different", Youngme Moon

Economics of Existence: Evolved Elegance

Posted by sarmistha tarafder on Aug 15, 2011 3:30:00 PM


"Elegance is not a dispensable luxury but a factor that decides between success and failure."  Edsger Dijkstra
Through out his scientific career, Dijkstra, the sage of software programming, insisted on simplicity and elegance in computing and mathematics. His Shortest Path Algorithm formulated in 1956-57 is used in services like MapQuest that finds the shortest way to drive between two points on the map. In a techno-mobile world of today, it is also used to solve problems like network routing, where the goal is to find the shortest path for data packets to take through a switching network. Shortest Path Algorithm is also used in more general search algorithms for a variety of possibilities ranging from automated circuit layout to speech recognition. This multifaceted application demonstrates his hallmark of "simplicity being a prerequisite for reliability." Edsger Dijkstra might be the modern day computer sage, emphasizing elegance but point be noted that evolution always favors elegance. In other words evolution is driven by the Law of Least Effort. It advocates that life and well designed machines will naturally choose the path of least resistance or "effort". Ancient Vedas speaks about this principle as the principle of economy of effort or "do less and accomplish more". It is this principle that has been the driving force behind our evolution. From hunter-gatherer, to agricultural, to industrial, post-industrial and now our evolution into Knowledge Age is a story of the Law of Least Effort. It is a story of Evolved Elegance.

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Topics: Graphic Design, Tradeshow booth design, Art of Business, Brand Design, Trade shows, Edsger Dijkstra, Nico Stehr, Michael Margolis, Sarmistha Tarafder, Art of Creation, 2011 Tradeshow Trend, Brand, Art of Leadership

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

Trade Show Stand Design: The "SureStep" Way to Brand Victory

Posted by sarmistha tarafder on May 6, 2011 2:08:00 PM

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Topics: Exhibit Design, Exhibit Rental, Art and nature Inspiration, Art and Design, Art of Business, Architecture, Brand Design, Brand Potential, Exhibition Booth Design, Sarmistha Tarafder, Trade Show Marketing, Brand Power, Brand

Tell Me More. Marketing from the High Grounds!

Posted by sarmistha tarafder on Apr 14, 2011 1:17:00 PM

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Topics: Design Inspiration, Design Tips, Art of Business, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Brand, Marketing High Ground, Messaging, Positioning, Mike Gospe

Trade Show Display Design: Brand Lustre amidst Post-Recession Ruins

Posted by sarmistha tarafder on Oct 28, 2010 10:39:00 AM

As we are emerging from the Great Recession of our times, the salient question that is often asked, how important is the brand proposition. BrandZ Research shows as the S&P declined, the value of illustrious brands increased. Over the past 5 years the value of BrandZ Top 100 Global brands have appreciated by 40%. This is striking. To be more analytical, measured against the S&P 500 during the same five-year period, the BrandZ Top 100 Portfolio has grown by 18.5 percent in value compared with a decline of 11.5 percent for the S&P 500. What is it about indestructible brands that transcends price and perception even during the challenging times? Of the various features below, the heritage factor comes across strong to me. To illustrate the Legacy factor, I could not find a better example than the Reichstag Building in Berlin.

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Topics: Bay Area Trade show display, Graphic Design, Exhibit Rental, Silicon valley trade show booth design, Architecture, Innovation Design, Brand Design, Brand Potential, Intellectual design, Trade Show Exhibit, geometric design, Sarmistha Tarafder, Industrial design, Brand Power, Brand, Neo-Renaissance, Characteristics of Famous Brands

Trade Show Design: The Brand Potential

Posted by sarmistha tarafder on Oct 22, 2010 10:43:00 AM

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Booth Flooring, 21st century, Brand Design, Trade show convention, Trade Show Exhibit, Sarmistha Tarafder, Regulating lines, S Portable Display Booths, Brand Power, Brand

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!