Brand Design, Brand Marketing and Brand Psychology

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

Love is . . . The fury of the storm, The calm in the rainbow.

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

Brand Expression: Drive Demand Through Creativity!

Posted by sarmistha tarafder on May 14, 2013 1:01:00 PM



Updated March 2017


“Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we’re not that dumb and we’re not that smart." 
Don Keough
- At the 1985 press conference announcing the return of ‘classic’ Coke following consumer backlash to New Coke

Coke is one of global brands that drives value and derives strength by constantly re-making itself. Because, once you accept your limits you can aspire towards going beyond them — both creatively and consciously.

Hence, you achieve the status of 'classic' — you somehow manage to be masterly all the time. 

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Brand Colors, Color inspiration, Sarmistha Tarafder, Brand Power, Brand, Brand virtue, Branding, Characteristics of Famous Brands

Dynamic Bedfellows: High Design and Shrewd Business Acumen

Posted by sarmistha tarafder on May 16, 2011 2:37:00 PM

"ABUNDANCE, ASIA and AUTOMATION" has brought us to the doorstep of Conceptual Age. Prosperity, Technology and Globalization has presented us with the paramount challenge: How do we make our products and services shine?

The simple answer is Upscale Design for Common Commodities.

Ben Evans, director of London Design Festival said: "Design and creativity are one of the key competitive advantages, companies in developing economies can have. In the future it will probably the only one that they have left."

The same sentiment is shared by Robert Hayes, professor emiritus at Harvard Business School: "Fifteen years ago companies competed on price. Now, it's quality. Tomorrow it's design."
And now, it is morphing to design by data.

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Topics: Pop up displays, Art and nature Inspiration, Art and Design, Art of Business, Brand Design, Brand Potential, mindset, Paola Antonelli, Ben Evans, John Heskett, Robert Hayes, Sarmistha Tarafder, Conceptual Age, Brand Power, Harvard Business School, Characteristics of Famous Brands

Trade Show Booth: An experience in Kinetic Sculpture

Posted by sarmistha tarafder on Nov 8, 2010 2:00:00 AM

After having a very successful launch, Envoy is about to set a new benchmark in the avenue of pre-fabricated custom modular exhibits. It empowers trade show exhibitors with the unrivaled advantage of a clean, contemporary look in a lighter-weight system. The design is in keeping with the trend of today's most in demand brands. 

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Topics: Design Inspiration, Graphic Design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, 21st century, Architecture, Brand Design, applied geometry, Inellectual Elegance, Geometry, geometric design, Product Design, Golden Proportion, Ratios, Proportions, Golden Ellipse, Sarmistha Tarafder, Island Exhibits, Characteristics of Famous Brands

Trade Show Display Design: Brand Lustre amidst Post-Recession Ruins

Posted by sarmistha tarafder on Oct 28, 2010 10:39:00 AM

As we are emerging from the Great Recession of our times, the salient question that is often asked, how important is the brand proposition. BrandZ Research shows as the S&P declined, the value of illustrious brands increased. Over the past 5 years the value of BrandZ Top 100 Global brands have appreciated by 40%. This is striking. To be more analytical, measured against the S&P 500 during the same five-year period, the BrandZ Top 100 Portfolio has grown by 18.5 percent in value compared with a decline of 11.5 percent for the S&P 500. What is it about indestructible brands that transcends price and perception even during the challenging times? Of the various features below, the heritage factor comes across strong to me. To illustrate the Legacy factor, I could not find a better example than the Reichstag Building in Berlin.

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Topics: Bay Area Trade show display, Graphic Design, Exhibit Rental, Silicon valley trade show booth design, Architecture, Innovation Design, Brand Design, Brand Potential, Intellectual design, Trade Show Exhibit, geometric design, Sarmistha Tarafder, Industrial design, Brand Power, Brand, Neo-Renaissance, Characteristics of Famous Brands

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!