Brand Design, Brand Marketing and Brand Psychology

COLOR — THE SOUL OF YOUR MESSAGE— HOW WILL YOU USE IT?

Posted by sarmistha tarafder on Jul 13, 2016 2:24:26 PM

 

 

COLOR IS DEEP SEEDED IN OUR SUB-CONSCIOUS

{Just to give you a comparison between the captain (conscious) and the slave (sub-conscious), unconscious mind operates at 40 million bits of data per second, whereas the conscious mind processes at paltry 40 bits per second.}

Our forefathers, their forefathers, their forefathers... and all the way back to the early, pre-historic man, we find color/pigments being extracted from the natural environment to decorate, to fashion, to fabricate and offer to the gods. Color was the way of being.

Color is as old as man himself. No wonder, color triggers powerful psychological message.

Here, I have compiled some color infographics, along with some cultural connotation of color.

Read More

Topics: Color, Brand Colors, Color inspiration, Psycology of Color

Color: The Occult Power of Communication!

Posted by sarmistha tarafder on May 24, 2012 3:19:00 PM

Read More

Topics: Graphic Design, Trade Show Exhibits, Trade Show Graphics, Communication Arts, Color, Brand Colors, Color inspiration, Color Marketing Group (CMG), Zara Stender, DDI, The Language of Color, Sarmistha Tarafder, Trade show exhibit design

Booth Design–Trendy in Turquoise: A Sure-fire Way to Success!

Posted by sarmistha tarafder on Apr 18, 2012 1:32:00 PM

Read More

Topics: Art and nature Inspiration, Art and Design, Art of Business, Booth Flooring, Architecture, Booth Display Design, Exhibition Booth Design, Color, Booth Design trends 2011, Goethe, Exhibition colors in harmony, Turqoise Booth Design, Unique Booth Design, Sarmistha Tarafder, Art of Creation, Branding, Trade show exhibit design

Booth Lounging: Tangerine Tango in the Year of the Dragon!

Posted by sarmistha tarafder on Mar 26, 2012 3:16:00 PM

Read More

Topics: Graphic Design, Trade Show Graphics, Tradeshow booth design, Art of Business, Art of Presentation, Color, Picturescape, Trade Show Tonic, Modular Booth Design, Tangerine Tango, Envoy, Year of the Black Dragon, PMS color matching system, Fire and water, Linear Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Trade show design 2012, Inspiration 2012

Dance of Colors: A Day in a Year!

Posted by sarmistha tarafder on Mar 19, 2011 5:24:00 PM

Read More

Topics: Trade Show Graphics, 21st century, Innovation Design, Color, Inspiration, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Consciousness, Sarmistha Tarafder

The Tiffany Touch: ChocolateBlues in Trade show Design

Posted by sarmistha tarafder on Mar 16, 2011 9:41:00 AM

ChocolateBlue is that glorious outcome of such a Union.
And there is no saying goodbye to this color coalition any time soon. Not one of my favorites, but none-the-less a very strong partnership merges when the two come together.

Read More

Topics: Bay Area Trade show display, Exhibit Rental, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Art and Design, Architecture, Color, Booth Design trends 2011, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Textures and Patterns, Ooeb Booth Design, Custom floor tiles, Island booth, Sarmistha Tarafder, Industrial design, Envoy Exhibit System, Blue Planet

Trade Show Booth Design: Hypermodern Minimalism

Posted by sarmistha tarafder on Feb 26, 2011 4:39:00 PM

 

updated 2017

 

THE HUMAN NEED — to EXPRESS AND TO BE NOTICED

"...there is no deeper desire than the desire of being revealed. We all want that little light in us to be taken from under the bushel. The first poet must have suffered much when the cave-dwellers laughed at his mad words. He would have given his bow and arrows and lion skin, everything he possessed, just to have his fellow-men know the delight and the passion which the sunset had created in his soul. And yet, is it not this mystic pain — the pain of not being known — that gives birth to art and artists?"  The Love letters of Kahil Gibran and Mary Huskell

Read More

Topics: Bay Area Trade show display, Graphic Design, Exhibit Design, Exhibit Rental, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Flooring, Architecture, Hanging Structure, Color, applied geometry, Inspiration, postmodern minimalism, hypermodern minimalism, John Pawson, ADHD, Upmarket black and white design, Booth Design trends 2011, Two side open booth design, Sarmistha Tarafder

Trade show Design: Trend in Contrast and Paradoxes

Posted by sarmistha tarafder on Jan 21, 2011 7:05:00 PM

Read More

Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, contemporary space design, 2011 Tradeshow Trends, Booth Flooring, Color, Trade Show Exhibit, contemporar space design, Textures and Patterns, Skyline Innovative Products, Sarmistha Tarafder, Elegant design, S Portable Display Booths

Intense + Vivid: Coming on Strong.

Posted by sarmistha tarafder on Jan 14, 2011 3:59:00 PM

Read More

Topics: Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Trade show booth, Silicon valley trade show booth design, Art and nature Inspiration, Hanging Display Banners, Color, Inspiration, Interrelationships of Forms, Trade show lounge, Trade Show Exhibit, Magenta, Custom Modular Tradeshow exhibit, Sarmistha Tarafder, Island Exhibits

Assertive at Trade Shows: Magic of Magenta

Posted by sarmistha tarafder on Jan 7, 2011 11:20:00 AM

Read More

Topics: Design Inspiration, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Trade show booth, Color, Trade show lounge, Principles of Design, Magenta, Sarmistha Tarafder, Trade Show Marketing

IN NEED OF NEW THINKING? JOIN OVER 170,000 HUNGRY HEARTS!

 

Create Lovable Brands

Multisensory Branding

idea book

Latest Posts

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!