Brand Design, Brand Marketing and Brand Psychology

PRODUCT MARKETING — IT IS YOUR PRODUCT LAUNCH. WHAT's IN IT FOR ME?

Posted by sarmistha tarafder on May 22, 2019 5:19:21 PM

 

WHY SHOULD I CARE?

HOW WILL IT BETTER MY LIFE?

With more than 250,000 new products launched globally each year, chances are you are likely to fail in this grand endeavour, if you do not chalk out a path that is going to lead you to success. Lynn Dornblaser, an analyst at market research firm Mintel who tracks new products, says that 85% to 95% of new product launches usually go bust.

But, that does not mean yours' have to... if it is done right.

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Topics: Brand Exhibiting, Booth Display Design, Communication Arts, Product Design, Sarmistha Tarafder, how to use trade shows for product launch

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Graphic Design: Evoke Emotion | Assassination of a Famous Nut Artist!

Posted by sarmistha tarafder on Jun 3, 2013 12:52:00 PM

UPDATED NOV 2016

 

 

SETTING THE SCENE — THE GUIDANCE OF GROTESQUE

 

This self-portrait was based on a drawing made by Arneson’s son Kregg when the artist and his first wife was in the midst of a marital crisis. Although the representation echoes Renaissance bust of mortally wounded martyred saints, the wildly exaggerated grotesque details—such as the exploding gun, bloody knife and arrow, and globs of blood and snot—recall the style of cartoon and comic strips.

The sculpture is one of Arneson’s most emotionally expressive self-portrait. He was prolific in creating self-portraits using photographs, mirrors, and drawings. Each expression seemed to reveal a different emotion. His self-referential portraits, that are iconic and humorous, sends us on a mission to explore universal concepts of feeling, sentiments, reaction and response.

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Topics: Trade Show Graphics, Art and nature Inspiration, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Creative Marketing, Creativity on Call, Custom Modular, Art of Enticement, Sarmistha Tarafder, Art of Creation, Creativity, Brand Power, Brand, Brand virtue

Brand Expression: Drive Demand Through Creativity!

Posted by sarmistha tarafder on May 14, 2013 1:01:00 PM

 

 

Updated March 2017

SOME BRANDS ARE CATEGORIZED AS CLASSIC

“Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we’re not that dumb and we’re not that smart." 
Don Keough
- At the 1985 press conference announcing the return of ‘classic’ Coke following consumer backlash to New Coke

Coke is one of global brands that drives value and derives strength by constantly re-making itself. Because, once you accept your limits you can aspire towards going beyond them — both creatively and consciously.

Hence, you achieve the status of 'classic' — you somehow manage to be masterly all the time. 

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Brand Colors, Color inspiration, Sarmistha Tarafder, Brand Power, Brand, Brand virtue, Branding, Characteristics of Famous Brands

Color: The Occult Power of Communication!

Posted by sarmistha tarafder on May 24, 2012 3:19:00 PM

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Topics: Graphic Design, Trade Show Exhibits, Trade Show Graphics, Communication Arts, Color, Brand Colors, Color inspiration, Color Marketing Group (CMG), Zara Stender, DDI, The Language of Color, Sarmistha Tarafder, Trade show exhibit design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!