Brand Design, Brand Marketing and Brand Psychology

Graphic Design: Evoke Emotion | Assassination of a Famous Nut Artist!

Posted by sarmistha tarafder on Jun 3, 2013 12:52:00 PM

UPDATED NOV 2016

 

 

SETTING THE SCENE — THE GUIDANCE OF GROTESQUE

 

This self-portrait was based on a drawing made by Arneson’s son Kregg when the artist and his first wife was in the midst of a marital crisis. Although the representation echoes Renaissance bust of mortally wounded martyred saints, the wildly exaggerated grotesque details—such as the exploding gun, bloody knife and arrow, and globs of blood and snot—recall the style of cartoon and comic strips.

The sculpture is one of Arneson’s most emotionally expressive self-portrait. He was prolific in creating self-portraits using photographs, mirrors, and drawings. Each expression seemed to reveal a different emotion. His self-referential portraits, that are iconic and humorous, sends us on a mission to explore universal concepts of feeling, sentiments, reaction and response.

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Topics: Trade Show Graphics, Art and nature Inspiration, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Creative Marketing, Creativity on Call, Custom Modular, Art of Enticement, Sarmistha Tarafder, Art of Creation, Creativity, Brand Power, Brand, Brand virtue

Art of Survival: The Mastery of Story Telling.

Posted by sarmistha tarafder on Jan 19, 2012 10:40:00 AM

 

 

In the words of the historian philosopher, Thomas Berry: "We are not just passing into another historical period or another cultural modification.......But more specifically we are terminating the last 65 million years of life development." He says, it's all a question of story. "The old story, the account of how the world came to be and how we fit into it is no longer effective. Yet we have not learned the new story."

 

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Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Brand Design, Inspiration, Intellectual design, Creative Marketing, Annette Simmons, The Story Factor, Brian Tracy, Thomas Berry, Tom Durel, Type 1 civilization, story telling in a trade show setting, Enchantment, Sarmistha Tarafder, Art of Creation, exhibit deisgn trends 2012, Art of Thinking

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

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Topics: Trade Show Exhibits, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, Display Show Design, custom modular exhibits, Custom Modular Trade show Booth, trade show booths, Competitive Intelligence, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, Creativity, trade show exhibiting, Trade Show Displays, Modern Booth Design

Polaroid Booth Design: Marketing Magnificence of Lady Gaga!

Posted by sarmistha tarafder on Nov 22, 2011 6:50:00 PM

Commanding over 10 million Twitter followers and over 33 million Facebook fans, Lady Gaga, is also the creative tour-de-force and a key player of the Polaroid team. Her fame is sensational. She gracefully glides between the worlds of technology, music, artistry and marketing. She is the fearless, daring marketing scientist that we all applaud and strive for!
As [trade show] marketers, we are constantly working to leave behind a blazing trail in a crowded industry. Lady Gaga was trying to do the same thing in the over-crowded music industry. Gaga won where others lost.

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Art and nature Inspiration, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Trade Fair Design, Booth Flooring, Art of Presentation, Inspiration, Booth Design trends 2011, Creative Marketing, bizarre design, Trade show interactive, Beautiful Booth, Polaroid Booth design, Lady Gaga, trade show technology, Sarmistha Tarafder, Art of Creation, trade show exhibiting

Negotiating the Neurons of Neuromarketing

Posted by sarmistha tarafder on Sep 7, 2011 12:00:00 PM

Before moving forward, take a look at the above illustration.
Take your time. What do you think it is?

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Topics: Trade Show Graphics, Tradeshow booth design, Art and Design, Brand Design, Inspiration, Creative Marketing, Neuromarketing, Sarmistha Tarafder, Art of Creation, Creativity

Chimera of Creativity: Inspiration or Enterprise?

Posted by sarmistha tarafder on Aug 29, 2011 3:21:00 PM

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Topics: Graphic Design, Art and Design, Inspiration, Consciousness, Creative Marketing, geometric design, Sarmistha Tarafder, Art of Creation, Creativity, Thomas Edison, Nicola Tesla

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

The Battle for Innovation: How do you win it?

Posted by sarmistha tarafder on Apr 22, 2011 10:13:00 AM

Create like Van Gogh, live like Michelangelo.

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Topics: Design Inspiration, Graphic Design, Trade Show Graphics, Art and nature Inspiration, Art and Design, Art of Business, Innovation Design, Inspiration, Inellectual Elegance, Intellectual design, Creative Marketing, Michelangelo, Create like Van Gogh, live like Michelangelo, Vincent van Gogh, Corning, Frans Johansson, Medici Effect, Sarmistha Tarafder, Ideas at work

Tell Me More. Marketing from the High Grounds!

Posted by sarmistha tarafder on Apr 14, 2011 1:17:00 PM

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Topics: Design Inspiration, Design Tips, Art of Business, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Brand, Marketing High Ground, Messaging, Positioning, Mike Gospe

Tradeshow Booth Design: Flirting with Ambiguity

Posted by sarmistha tarafder on Feb 17, 2011 5:09:00 AM

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Exhibit Design, contemporary space design, 21st century, Architecture, Brand Potential, Trade Show Exhibit, Creative Marketing, Custom Modular Tradeshow exhibit, Ambiguity, Sarmistha Tarafder, Trade Show Marketing, Rumi

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!